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Improve User Experience on Cardano

$2,000,000.00 Requested
Problem:

How do we Educate, Entertain, and Excite our community? Can we build experiences that users don’t want to live without, that they control?

Challenge: F8: Fund9 challenge setting
over budget Requested 15.625% of the fund.
Community Advisor Reviews:
3.6 (15)
Yes Votes:
₳ 32,708,968
No Votes:
₳ 22,753,963
Unique Wallets:
162

Why is it important?

The future of blockchain tech is building out the experiences that users want in their lives, while leaving them in control of their info.

What does success look like?

Experiences are built that draw a new user base that takes advantage of the underlying technology, while providing value in their lives.

Key Metrics to measure

The three core metrics of User Experience (UX) are usability, engagement, and conversion. Projects seeking funding from this challenge setting should measure success with these metrics:

Usability

Time on task Success at task Perception of success Confusion reduction Recognize cues Navigation usage

Engagement

Minutes of attention Flow state Initial impressions Depth of exploration Happiness and Excitement Total session time

Conversion

Brand awareness Recommendation likelihood Trust factors Action likelihood Internal conversions Challenge brief

Overview

The future adoption of blockchain technology depends on a steady increase of new users adopting the tools in their daily lives. To encourage this adoption, the tools built by the community will need clean, usable, understandable experiences that users without technical expertise can embrace and implement to add value for themselves. This challenge provides funding to directly address user experiences on Cardano.

Three “E’s”

The overarching goal of this challenge is to promote the three “E’s” that will help to grow a non-technical user base on Cardano. New tools should Entertain, Educate, and/or Excite new users to adopt the technology. Much like social media was the “killer” app that further connected users to each other, we must seek out the new experiences that users will add to their lives because it makes their lives better. This time, we’ll do it without the other E: Exploitation.

Usability Metrics

Projects should build their interfaces with focus on ensuring ease of task completion. A user should want to grab this tool to solve the problem that they are experiencing, because the tool is easy to use and allows the user to complete their task.

Engagement Metrics

Projects that embrace these metrics need to ensure that the user is there because they want to be there, not because they are locked in to the experience. Agency is important. Success in this metric could also show a reduction in engagement, if it means the user is improving their overall experience.

Conversion Metrics

Users will share tools that improve their experience. Projects that embrace these metrics should focus on improvements that users want to recommend to their peers.

Challenge amounts should only be proposed in increments of $25K. Other amounts not in these increments will be rounded up. E.g. $27,500 will be rounded up to $50,000. Requested funds in USD 2000000\n\n\n\n\n\n

Community Advisor Reviews

Addresses Challenge

3.4 / 5
5 Reviews

Does the proposal effectively addresses the challenge?

Community Reviews (5)

Commenter gravatar
April 13, 2022

User experience, also known as UX, is an essential item in software development and for Cardano to fulfill its mission it will be necessary to have accessibility and support for millions of users of different levels of knowledge who will interact with the blockchain. Although UX is an essential item in the development of applications on Cardano, I’m not sure if it makes sense to treat UX as a separate element of software development and the development of projects on the blockchain itself.

e.g. Could a proposal that intends to create a dapp be submitted in this challenge? Or just part of the proposal that involves the development of UX solutions?

It is unclear how a proposal that intends to create a dapp/software would fit this challenge, would likely cause confusion and would cause division of proposals to fit this challenge. By narrowing the scope of the challenge to UX improvements, the challenge ends up creating gray areas and barriers that tend to cause confusion.

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April 13, 2022

While I agree that user experience is a key factor for adoption of a new service, I disagree that it is critical for Cardano’s mission. Cardano’s mission is about developing use cases, growing the ecosystem. Growing adoption by addressing user experience is important, but not defined as the priority for Catalyst funding.

When we consider Fund9 Strategic goals, none of the three clearly matches with what this challenge proposes to fund. It’s not about preparing a group of willingful people, not about turning Cardanos into an open source project. And it does not accelerate directly the growth of app ecosystem but it aims at accelerating the use of apps themselves by working on how they can be used by non – cardano educated people.

This is important, but I consider it is not critical for Catalyst mission as proposers have plenty of ressources outside from Catalyst to help work on user experience.

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April 13, 2022

The team that proposed this challenge argues that, to build the future of blockchain, the best way to accomplish this is to create experiences that users are interested in and want to take part in. Personally, I think the concept has been greatly reduced. Certainly, user experience is a factor that ultimately plays a role in adoption, but there are many other factors that are not accounted for by this logic. I would like to add that I believe that usability concepts should be incorporated in all projects that are being developed in a way that allows teams to think about it from the beginning. Having reviewed the challenge setting, I noticed that the team did a great job in defining the different metrics required, but I missed a section which provided a description of possible directions which potential proposers could follow. This is why I gave the challenge a score of 3.

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April 13, 2022

I liked the overall idea to improve user experience in Cardano. Blockchain technology is relatively new (it not yet so widely used) and many people may feel afraid when they hear about it. Making it easier for them to use Cardano based applications maye help to overcome these barries. It is also aligned with Cardano goals in technology, as it intends to be more inclusive and improve interactions and transactions in the world. Moreover, it is also aligned with strategic goal of F9 of “Turn Cardano into an open source project” and “Prepare a group of people willing and able to make contributions to the ecosystem”, as it make the Cardano world more accessible and erasy to navigate through. The only 2 things that I thing that could be improved in challenge description is providing some “Potential directions”, with general examples and maybe restrict the scope a little bit, as the way it is written is really broad (what to really focus on? )

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April 13, 2022

This challenge aims to improve user experiences of Carano-based projects. The author argues that improving user experiences will draw new users into the Cardano ecosystem, which does make sense. Out of my personal experiences in product management of digital products, bad user experience can severely undermine the adoptions of technologically complex projects, which most of the blockchain products are. It’s reasonable to assume that this challenge will be mostly relevant to existing digital products since to identify user experience issues some version of a digital product should already exist. This, in my opinion, can somewhat limit that potential audience for this challenge and thus partially undermine the Fund9 Challenge Setting objective indicated in the “What challenges will engage the highest number of voters?” question. In addition, I believe that explicitly providing some examples of bad user experiences in Cardano or example categories of potential projects could stronger help “inspire impactful and original proposal”.

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Feasibility

3.2 / 5
5 Reviews

Given experience and plan presented is likely that this proposal will be implemented successfully?

Community Reviews (5)

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April 13, 2022

I believe that there is demand in the Cardano community to create solutions that seek UX improvements in the Cardano ecosystem in general. It is not clear how proposals that seek to develop dapps and software can fit in here, as I understand that the scope of this challenge is UX improvement, so some proposals would probably end up being divided into different challenges to make sense, which can cause confusion. My main concern with the feasibility of this proposal is the relatively high budget, $2M USD, which is one of the highest budget proposals in the challenge setting. I don’t think a relatively high budget per se is an issue, but this is the first time this challenge is being proposed in Catalyst and there is no previous reference that we can orient ourselves to understand if there is such a high demand in the community. A practice that has been used by the Catalyst community since Fund2 is to gradually increase the budget of challenges so that we can check demand and adjust accordingly. Setting a relatively high budget at the first appearance of this challenge setting brings uncertainty about the community’s ability to develop proposals and create necessary demand, which compromises the feasibility assessment. Also, there is no mention of an established challenge team.

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April 13, 2022

The challenge brief is clearly stated, and good guidance is given to proposer on how to address a user experience challenge. There is a good level of details about what is expected for proposal in this challenge, which ensures that the community will not make many off-topic proposal. I understand that our Catalyst community gather mostly dev skills and maybe not that much UX skills. I am not convinced that this challenge will receive many good quality proposals.

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April 13, 2022

As part of the feasibility assessment process, I conducted a quick search among the proposals included in the pass fund, and I found only one proposal focused on improving the experience of the proposers post-funding. Unfortunately, I did not find another proposal that would address the subject of user experience issues. I am concerned when I look at the requested budget, since it is $2,000,000, and I believeve that this amount is excessive when compared for example with challenges like “Products & Integrations” where the scope is far more substantial and undeniably broader. So based on my previous analysis I respectfully disagree from a feasibility point of view.

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April 13, 2022

Cardano community is totally able to develop projects with improved UX. There are many people in the community with such background and this is easily verifiable in many proposals, in the team sections, where the qualifications are shown. The proposal doesnt mention a challenge team established, so, assuming this is something that still needs to be formed, I’ll score feasibility as 4.

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April 13, 2022

Since this challenge is about improving digital products, and the history of Catalyst previously successfully funding many new digital tools and products, it’s obvious that the Catalyst community has all the necessary skills and resources to address this challenge. Moreover, this proposal comes from two authors, which suggests that at least a moderate level of support for proposers in this challenge can be provided, which is important given the high budget of $2M. To be fully confident in the feasibility of this challenge, I’d like to see a description of the skills and experiences of the challenge team members. That will help confidently reason on their ability to support and guide the proposers.

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Auditability

4.2 / 5
5 Reviews

Does the proposal provides sufficient information to assess and audit progress and completion?

Community Reviews (5)

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April 13, 2022

The brief defines how to measure a user experience through Usability/Engagement/Conversion metrics. Examples are given to help proposers to define success metrics that will enable the community to track the progress of their projects with regards to UX.

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April 13, 2022

Several metrics were defined to evaluate the performance of the proposals that eventually could be created in this challenge, the key metrics defined are reasonable and allowed a good perception of performance.

The definition of success could be more objective because I don’t see how to quantify the definition inserted in the challenge setting“…new user base that takes advantage of the underlying technology, while providing value in their lives“

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April 13, 2022

In terms of verifiability, I would like to congratulate the team, since it’s obvious how much experience they have in this field. A large number of metrics are presented that can be used to measure progress in addressing the challenge most accurately. In addition to their focus on the potential proposers, some of these measures can also be used to measure the performance of the challenge as a whole. I gave this section a score of 5.

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April 13, 2022

There are several good kpis to measure the challenge success and they can be cascated down to the proposals in it. They are all related to user interface world so they can correctly measure progress on this area. Other possible kpi to follow up with would be the number of suggestions from the community incorporated in UX/UI.

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April 13, 2022

The proposal defines the “new user base” as the primary success criteria for the challenge. In addition, the authors suggest a number of project-level KPIs grouped into three categories: Usability, Engagement, and Conversion. In my opinion, the suggested project-level metrics are comprehensive and helpful to track the progress of individual projects. However, they are insufficient to “measure progress in addressing the challenge” on the Cardano-ecosystem level, which is a primary check of verifiability according to the CA guidelines for Challenge Setting proposals. I believe that the proposal would be stronger if it considered some ecosystem-level metrics to track its progress and impact on the Cardano ecosystem: - for user growth: the number of new wallets brought by the initiatives in this challenge. - for user engagement: the increase in active wallets (with at least one transaction per month) associated with the projects created in this challenge. - for long-term user satisfaction: the user churn (% of new wallets that keep being active after 1-month, 3-months, 6-months, etc.)

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