Detailed Plan
The Plan: Roadmap and Milestones
With 80% of the population in the world living in emerging markets, Seedstars and the Cardano Catalyst School will join forces to promote the Catalyst fund and Cardano to the vibrant community of 200.000 entrepreneurs in Emerging Markets.
Our goal is to run 5 virtual events and invite the Seedstars entrepreneur community to learn about Cardano and the Catalyst Fund.
Each event will be focused in one region of emerging markets
- LATAM
- MENA
- AFRICA
- Southeast Asia
- CEE
About Seedstars:
Seedstars SA, is a Swiss-based company, is on a mission to impact people's lives in emerging markets through technology and entrepreneurship. Through its activities ranging from startup scouting to acceleration programs, Seedstars has built a network of 250,000+ stakeholders that span 95+ countries.
Seedstars has grown into a global community that believes in the innovative potential of emerging markets. We aim to contribute by running the Seedstars World Competition, Seedspace hubs, various acceleration, and growth programs, and, at the same time, investing in high-growth companies from Latin America, Africa, the Middle East, Eastern Europe, and Central and South Asia. In total, we have done 85 capacity-building programs in the last few years. We have supported more than 1700 teams and activated 4800 mentors to take part in our activities. Our average NPS for programs is 79 and we helped 67% of our program participants to increase their revenue, 52% to raise follow-on funds, and 63% to hire staff.
About the Catalyst School:
'The Catalyst School is a place created to enhance the impact of Catalyst as a whole by improving the contribution of all its different players and roles. We onboard new members and help improving their skills along the way, in any way they decide to engage with Catalyst: as a Proposer, a Community Advisor, a Veteran Community Advisor or without any specific role within the process. In order for Catalyst to flourish and reach its full potential, all these roles need to give their best contribution within the process.'
Our roadmap for the project:
- Week 1-4 - promote and invite the entrepreneurs to register to the event:
- Week 5-8 - Run 5 digital events
Therefore, our milestones and success definition are:
Success metrics
- We will track the success of this project by measuring the engagement and participation of entrepreneurs to the events:
- Total number of users attending the events and participating to the F8 fund
- Number of proposers joining the sessions.
- Number of 1-to-1 supports provided to community members.
- Number of new referees
- Number of new voters
The Team
We are a group of 5 Seedstars Community events in every region with local people of diverse backgrounds, plus our colleagues from the catalyst school that will attend the events online to present the content.
Budget breakdown
Our 2-month budget covers:
- Learning content creation
- Sessions and workshops presentation slides
- Learning content to be distributed via our platforms
- Updating the content according to changes in Catalyst
Total: $4500
Project Management and event execution
- Scheduling and organizing 5 events
- Coordinating hosts, co-hosts (scheduling, backup plan)
- Controlling the project costs
- Project documentation and housekeeping
Total: $12000
Basic Website
- Creating a basic website to serve as a landing page and to host the main information about the events and registration
Total: $1000
Marketing
- Reaching out to potential entrepreneurs via different channels
- Managing the social media and newsletter campaigns
Total: $4000
