New Member Onboarding
Campaign Brief
The growth of Project Catalyst depends on meaningful participation from proposers, advisors, mentors and voters who are both eager and capable to fulfill their roles and understand their responsibilities.
Guiding questions
- How might we convert passive ADA holders into active Catalyst members?
- How might we increase awareness of Project Catalyst as the most active open innovation platform?
- How might we increase more meaningful participation from challenge teams, proposers, advisors, mentors and voters? What kind of additional roles are needed?
- How might we encourange new members to utillize the tools and services availalbe for onboarding?
- How might we improve the use of existing text, video and audio materials?
Why is it important?
The success of Catalyst depends on the availability of quality challenge teams, proposers, advisors, mentors and voters.
What does success look like?
A well-oiled open innovation platform where people fulfill roles that are meaningful for them and that contribute to shared success.
Key Metrics to measure
The metrics can be divided to two sections. General onboarding refers to bringing people in and converting them from mere lurkers to voters and potential proposers. Innovation process metrics refer to the quantity and quality of proposals and activity around them.
General onboarding:
- Weekly sign ups to Cardano Ideascale
- Townhall attendance
- Catalyst School session attendance
- Swarm session attendance
- Applications to leadership positions (e.g. Circle)
Innovation process:
- Number of referrers
- Reduction in the number of unready proposals
- Growtn in the number of 4-5 star proposals
- Growth in the number of Community Advisors and Veteran Community Advisors
- Percentage of proposals with Excellent assessments
- Growth in the number of voters
- Growth in total number of votes given
FIAT 1ST HOT WALLET Method
Solution: 利用生成的优惠券代码，将 "免费 "的NFT与用法币购买的实物商品配对，激励新的热门钱包的创建。
Fair Stake Pool Economy
Solution: PoolPeek的目标是增加权力下放，在社区SPO中传播授权，提供更公平的平台，没有排名和免费推广。
Evangelizing Catalyst to Academics
Solution: 我们将在科学和学术会议和活动中介绍催化剂，这将点燃他们对生态系统的积极参与。
Eastern Catalyst School
Solution: 东方催化剂学校将是一个分散的教育者社区，用东亚当地语言进行催化剂教育。
Dubai Cardano Meetup
Solution: 解决方案是每月在公共场所举办聚会，以利用迪拜Cardano社区的社会关系，推动知名度的提高。
DoDAO.io - Onboarding Platform
Solution: 我们的平台使DAO能够以指南的形式创建互动的入职培训内容。我们的指南远比文件要好。
Destination CARDANO
Solution: Checkpoint拥护Cardano，拥有成熟的非加密货币受众，在游戏行业受到尊重，并受到其读者的信任。
Content & Insights: Multi-Channel
Solution: 关于 "催化剂 "角色和主题的文章，对 "催化剂 "参与者的采访，每天有100多名现场参与者的微博社区领导力
Connecting Asian Voter and Proposer
Solution: 在投票前和投票期间，用当地语言和文化向社区提供可靠的信息，帮助选民了解提案。
CATS Community Advisor Triage Sys.
Solution: 引入一个入门级的催化剂观察员角色，在三个回合中入职，但可以根据需要用来扩展。使用商业流程。
Cardano Network Expansion in Brazil
Solution: 通过在巴西各大城市建立网络活动，并邀请发言人参加网络活动，我们可以获得对Cardano的兴趣
Cardano learning needs assessment
Solution: 对团体和个人进行调查，以建立一个人在Cardano生态系统中担任各种角色所需要知道的事情的清单。
Cardano Icons for consistent design
Solution: 与一位伟大的插画师合作，我们将创造一系列有用的、开放的、具有特别的Cardano风格的图标。
Cardano for Corporate ₳ctivation
Solution: 旨在向软件工程公司介绍Cardano和Catalyst平台，使开发者能够团结起来成为活跃的Catalyst成员。
Automated mentor-matching tool
Solution: 人工智能导师匹配软件–通过导师制在大型网络中建立可信赖的关系，以接纳新成员。
After Town Hall by Catalyst Swarm
Solution: 继续资助 "催化剂蜂群 "在市政厅之后提供开放空间，以满足和联系社区。