Database Speed and Functionality improvements: Since getting Project and Audit pages live and a large influx of data being processed we noticed areas that needed speed and functionality improvements. Our devs have spent a majority of their time testing and refining code to improve UI/UX for users, ultimately making the platform faster and more stable.

Streaming Cold Storage: Implemented a cold storage backup of all of our social data.

Custom audience export has been built and implemented for the public facing front end.

Building out paywalls: Part of making the platform self-serve is building out free and paid tiers. We are implementing the payment gateway and pricing structure.

Phases: Design > Architecture > Build > Live

• Campaign setup page: In Build Phase - We’ve begun building the campaign setup page to give users the ability to choose what their use case. Each campaign will have options for specific lists they need to curate from researching top posts in a niche, launching an influencer campaign, or begin running targeted ads to custom audiences.

• Campaign phase organization page: Build Phase Completed

• We’ve added new invite functionalities so that teams and agencies can collaborate and work in the same projects.

• Campaign audits page: Live

  • See previous monthly report.

• Campaign metrics tracking page: Architecture Phase Completed

  • We have been working on figuring out what metrics should be shown and implemented. We are in the process of building out the front end to display these metrics. These include: - Total unique engagement over selected time period - Total coordinated engagement - Charting of posts and follower growth over time - Top Engagers

• Sign-up page for projects/agencies: Live

  • After we finished the design phase this page has been architected and built. Also onboarding for influencers.

• Engagement maps page: Live

  • Engagement maps are used to reverse engineer what is going viral.

We have also started the process of working with our 5 Cardano projects as clients. We have our first strategy meeting 12/21 with Atrium (https://twitter.com/atrium_lab) to start running their first campaign.

Our focus has really been on getting the platform to a state of a "Self serve platform". A lot of the plumbing connected our back end (massive database and proprietary algorithms) to the front end. Most of our audits and metrics used to have to be triggered manually by the team. We have been working to automate the entire process so users can seamlessly trigger, track and set up campaigns.

Phases: Design > Architecture > Build > Live Account engagement monitoring: Architecture complete > Now Building Progress on the backend infra to support this.

Report that shows engagement for each account with columns for original tweets, quote tweets, retweets, and replies to tweets that originated from the project account: Live

• Next steps are adding the widget that automatically tracks the project account’s engagement separate from other users in the list. (See evidence)

Flags any kind of coordinated activity, IE, if multiple accounts are replying or quote tweeting with the same message: Build Phase -You can now see coordinated % on all activity on an engagement audit. This ties in to the rewarding of community members for being an evangelist. This is a way to prove when a community member is paying for or forcing engagement. If they have a high coordination %, then they get no rewards.

Architecture complete: Campaign hashtag Monitoring

• We’ve finished the architecture and database filtering for accounts to track campaign hashtags and report engagement on those hashtags.

Next steps will be building out the front-end UI/UX so it is available to projects using the platform. This will give them the ability to add a specific hashtag to monitor and users who use that hashtag in their posts will be populated into a widget that shows engagement metrics for those posts with the ability to click into a report with a more comprehensive breakdown of all metrics.

Phases: Design > Architecture > Build > Live

Report that shows engagement for each account with columns for original tweets, quote tweets, retweets, and replies to tweets that originated from the project account: Build Phase

Flags any kind of coordinated activity, IE, if multiple accounts are replying or quote tweeting with the same message: Design Phase

Phases: Design > Architecture > Build > Live

• Campaign setup page: Architecture Phase Completed
• Campaign phase organization page: Architecture Phase Completed
• Campaign audits page: Live
• Campaign metrics tracking page: Architecture Phase Completed
• Sign-up page for projects/agencies: Design Phase Completed
• Engagement maps page: Live