[IMPACT]
<u>Intro:</u>
AdaQuest is a game project combining three different game phases into one whole Fantasy World Game Experience.
Our first game mode is called ARENA. This is also the first use case for our NFT hero cards. Take a deeper look at our Catalyst proposal here
Since ARENA is more about Player versus Player (PVP) we would like to include Quest & Stories to cover the bigger Player versus Environment (PVE) audience. This additional content will come with these features:
- Mobile WebApp addition to AdaQuest ARENA
- Quest & Stories covers the AdaQuest Lore where…
- …characters experience adventures within the World of Ada
- Single-player turn-based gameplay
- Areas also outside of dungeons (see quick concept Screen)
- Discover, loot (also NFTs), fight & level with your NFT hero in hand-drawn environments
REMINDER: This game mode<u> has nothing in common with our planned PHASE 2</u> dungeon crawler!
So Quest & Stories will offer a slower game mode and focus on journies, adventures, and lore. As already mentioned, this kind of single-player game experience is attracting everyone who likes the challenge to be alone on a Quest. We think that this is the logical addition <u>to cover this challenges problem statement:</u>
!Mass Adoption!
Adding more content is always a good way to generate revenue within the gaming business. Since Red Potion Studio is more focused on the mantra - GAME experience First - bringing this addition will satisfy all of our community members in the same way as making people curious who don´t like the ARENA mode.
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Main focuses - AdaQuest Development
> Game experience FIRST!
>
- Hand-drawn graphics
- Different game modes for different target groups & player styles
- Deep Lore related to the Cardano blockchain (names, places, people, etc.)
> Reaching for a wide gamer-centric user base
>
- Real free to play model without any paywall or pay2win
- Easy and user-friendly game-account/marketplace experience
- Involving the community into the development
- Fair prices and no power creep related NFTs
> Ensuring the development cycle
>
- Using our native on-chain token(QuestToken) for marketing and further funding
- Reaching out to DEX and SEED funding platforms related to Cardano (e.g. kick.io)
- Collaborate with other developers from the Cardano ecosystem
- Onboarding young talents through AdaQuest into the Crypto world
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Marketing
Once completed we will communicate this through our social media and game-related channels. We also will use our business network from the games & entertainment industry. Showing and promoting AdaQuest with different partners like IGN, Checkpointhub, GEE Magazin, and of course a lot of Influencers, Podcasters, YouTubers, and Cardano Partners like Playermint, Muesliswap, or Cardano SWARM!
Key Marketing Strategy: <u>Organic, steady, and healthy growth without useless pseudo Influencer and social media spend!</u>
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Our KPIs
Even if we are free and not at the "mercy" of a big publisher or investor, budget and time are always issues when it comes to creating games. As an independent developer, the biggest risk is that you will run out of money or dev power. Either someone will try to sell you a service he/she can´t deliver in time or someone create something you already paid for, but in the end, it is useless for your project :(
To mitigate this, we work only with people we already know and meet in RL or worked before with them. Sometimes we receive recommendations or test young talents before offering them a contract. Our working and project experience will ensure to keep track of the budget and put enough into our reserve to be prepared for turbulences and struggles, which sometimes you can´t avoid.
<u>That´s why we will track & measure this:</u>
- New user accounts after releasing a feature (after adding QUEST game mode)
- Budget spend vs. Revenue after the feature release
- Website Visits, Page Impressions & Views (also YT, Twitter, etc.)
- NFT Sales (after adding QUEST game mode)
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Target Groups
Primarily:
- Fantasy, RPG & pen & paper fans and nerds
- Hand-drawn art lovers
- Core PVE mobile gamers
Secondary:
- NFT & blockchain enthusiasts
- Casual mobile gamers
Tertiary:
- Mobile gamers
- Curiosity-seekers
Challenges
- Blockchain-related updates/upgrades that can influence our development
- Providing user suggested feature upgrades
- Doing testing and balancing right without time sinks
- Delivering the promised version in time and budget
Risks
- Generating technical debt through "bloat" feature sets
- Compensation of non-productive time
- Unforeseen technological obstacles
Our risk management includes the experience we have gathered within the last two decades in games development. We avoid already some of the risks by clearly communicating our steps and taking precautions NOW! That´s why we never will drop a version, because for the sake of releasing something. However, we use some of these tools to help us minimize the risk:
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Only one weekly team meeting (tasks are distributed to each division)
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Tracking & documentation with JIRA & Confluence
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Overall quick communication through Slack
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Learning & optimizing processes by reflecting everyone's working style
[FEASIBILITY]
<u>REMINDER:</u> Since ARENA mode will be in BETA at this stage a lot of the available mechanics and code can be used for the QUEST mode. This will ensure a quicker way to implement it!
– Q3 2022 –
July 2022
--> Final concept phase integration
<u>Main focus for this month</u>
- Setting the milestone plan for this quarter
- Defining the main obstacles for the integration
- Adjusting game design & art with coding
- Start of work on first project-related tasks (coding, assets creation, quests)
- Updating each division
- Ongoing task resolving
<u>Goals for this month</u>
- Setting everything up to start feature integration
Staff: Game Designer, Art Direction, Tech Lead, Lore Master
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August 2022
--> Development crunch time - Begin of integration
<u>Main focus for this month</u>
- Connect created assets (art, lore, game design)
- Some testing & polishing
- Ongoing development (week by week updates)
<u>Goals for this month</u>
- Finalize test candidate V1.0
Staff: Coder, 2 testers, Illustrator, Game Designer
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September 2022
--> Testing & Polishing, Bugsmashing
<u>Main focus for this month</u>
- Deep testing
- Bug hunting
<u>Goals for this month</u>
- Delivering release candidate V1.0
Staff: 2 testers, occasional coding & illustration support
QUEST & Stories mode development team:
Coding = 7200$/month
--> 2,5 months == 18,000$
Two testers = 1690$/month
--> 2 month == 3,380$
Game Designer = 3100$/month
--> 2 month == 6200$
Illustrator = 3000$/month
--> 2,5 month == 7500$
Overall estimated spend == 35,080$
--> Rates & times are estimated on experience in the past!
<u>Coding Lead:</u> Dirk worked for Ubisoft, founded two gaming studios as a Dev Lead, and is currently working as a Technical Architect. He is the go-to guy, well in everything tech-related. Besides running and tracking our stake pool he is doing his magic to create the foundation for our project. 20 years of experience! IF var string = "you are looking for a coder?" THEN result = "Dirk"
(LinkedIn: <https://www.linkedin.com/in/dirk-potulski-71313428>)
<u>Art Direction:</u> Christian is our Illustrator and UX Designer with more than 15 years of professional work in digital art, gamification, interface- and app design in the industry. Starting as a big fan of the classic "point & click" adventures (e.g., Monkey Island, Beneath a Steel Sky, Day of the Tentacle) on DOS and hoarding tons of comic books, he turned his geek hobby into an ever-expanding full-time job!
(LinkedIn: <https://www.linkedin.com/in/christian-hayungs-9ba22457>)
<u>Strategic Advisor & Founder:</u> Marcin worked in marketing, sales, and project management for THQ, Ubisoft, CI Games, Daedalic Entertainment, and Rockstar. In the past 10 years, he has helped some start-ups in their initial phase, and he will also provide guidance for the Cardano gaming community, as well!
(LinkedIn: <https://www.linkedin.com/in/marcin-kugla-a92b5964>)
<u>Game Design & Balancing:</u> Alex worked as a creative director at Ubisoft's campus and as lead developer of Faith and Honor Barbarossa. He has considerable experience researching psychological and neurological sweet spots in game-based learning. With over 4 years of experience in game design, Alex is geared to bring the best gaming experience to AdaQuest!
(LinkedIn: <https://www.linkedin.com/in/alexander-cimpeanu-b9507a112>)
Michael is the second guy and is mainly responsible for game design and balancing. He holds a degree in business administration and had a lot of experience as a QA Tester in the EA environment.
(LinkedIn: https://www.linkedin.com/in/michael-fischer-574678212/)
**<u>Lore & Finance: </u>**Thomas is the oldest financial expert within the team. His knowledge about movies, games, and fantasy worlds is immense. He currently tries to tie the stitches to bring the world of ADA to life. Otherwise, you can find him on some LARP battlefields on our planet. Soon probably also on ADA! Oh, and did we mention that Thomas likes magic tricks? We did…
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Freelancers we are working with:
<u>Artists, Illustrators, Animation, Design</u>
Ann-Kathrin Raab - <https://www.linkedin.com/in/ann-kathrin-raab-8b1815184/>
Robert Schneider - <https://www.linkedin.com/in/robertschneider138/>
Celine Zirkel - https://www.linkedin.com/in/celine-zirkel-62304b220/
Oleg Gorshkov - https://www.linkedin.com/in/gorshkov-oleg-3408468a/
<u>Coding</u>
Viktor Machnik - https://www.linkedin.com/in/viktor-machnik-98b9031a8/
Pashka Barkhatov - https://www.xing.com/profile/Pavel_Barkhatov
Daniel Fischer - https://www.linkedin.com/in/daniel-fischer-29004b220/
<u>Webhosting</u>
https://www.winterrabe.net/team
[AUDITABILITY]
As already mentioned in the Risk Management section**[IMPACT]**, next to the KPIs, we also use well-known tools like JIRA, Github, and Confluence to track our progress.
However, we develop AdaQuest based on our internal roadmap and the milestones we have set. In doing so, we set realistic goals and report them as we achieve them through our social channels. Progress is documented and discussed with the team every week (Mondays). After that, we update our roadmap and take the next step within the development.
Offering a polished and balanced Quest & Stories mode will build trust within the Cardano Community and attract further gamers and users. Finally, we will offer additional content to expand the audience and strengthen the AdaQuest brand.
Achieving this will be the main criteria for success!
AdaQuest was already funded in Fund5. Since then we manage to become well known within the Cardano ecosystem (Gamers On-Chained challenge was initiated by us). Besides founding Red Potion Studios, we have hired people, started to develop AdaQuest, created a Web portal with user management & tools, and build a mission statement & vision for the whole AdaQuest project.
Without the initial Catalyst funding, this would never happen!
To all the VOTERS from Fund5 Thank you for this chance!
Nevertheless, as we stated in Fund 5 already:
Our project with the three planned game phases (ARENA, Dungeon Crawler, Skirmish Battlefield - https://ada-quest.com/howto#future) needs a budget of around 500K$. So all our proposals here are aiming to get additional support. Every missed funding from Catalyst will protract development, because of the nature of such a gaming project. As always we are keen to hear your thoughts. You are welcome to comment!
<u>So far our Catalyst proposals:</u>
Fund 5 - DApps & Integrations (funded - 100K$):
https://cardano.ideascale.com/c/idea/351663
Fund 6 - DApps & Integrations (NOT funded - 75K$):
https://cardano.ideascale.com/c/idea/365863
Fund 7 - Gamers On-Chained (NOT funded - 55K$):
