[IMPACT]

Transferring assets in blockchain is not as easy as it should be. Wallet addresses are huge and ugly, there is a lot of copy-pasting, and many people use the strategy to make a small transaction - just to be sure everything is ok - before transferring all the assets. In practice, this doubles the transaction fee that the sender has to pay.

To solve this problem, we proposed adatar.me, a funded proposal from Catalyst Fund 6 (back then called ‘Gravatar for ADA Wallets’). We have launched in mainnet in February 2022, and you can check a live demo during our presentation in Gimbalab’s playground here:

https://www.youtube.com/embed/_DiLlr_AxGkThe project is still ongoing, as we are improving the UX, developing the project’s visual identity and working on our API. If you’d like to support us, feel free to send a tip at <https://adatar.me/tip/adatar.me> (:

The current proposal aims at adding an extra feature to adatar.me: web widgets that can be embedded into other websites. This widget will allow people to transfer a variable or fixed amount of ADA, for example, to a specific wallet with only a few clicks - no copy-pasting, no test transaction. Some examples use cases:

• Donation. E.g. “If you support this project, click here to donate 5 ADA!”
• Tipping. E.g. “Thank you for attending my live performance! If you’d like to support me, click here and send me some ADA!”
• NFT Sales. E.g. Instead of the usual “Send exactly X ADA to this address”, a sales website could add a widget already configured to send exactly X ADA and simplify the buyer’s UX by just adding the widget: “Click here to buy our NFT!”

The adatar.me website widget that we are proposing to develop in this proposal is going to be incorporated into other project’s websites. It will be open-sourced so it can be customized by them, to make the best out of it in each of its applications. In this way, we are building a tool that can benefit many other developments, and therefore, the whole ecosystem.

We are aligned with this possible direction mentioned in the challenge brief: “Developing common tools, frameworks, core infrastructures, or proof of concepts”.

Also, we are aligned with the following challenge KPIs:

• increase the number and the quality of Cardano Open Source projects
• increase of open source tools and frameworks from the community for the community

We see this as a low risk development. The widget is something that we are sure we can develop, and we have the people to do it. The only risk we foresee is lack of adoption, which we might mitigate with our growth proposal, or depend mainly on organic growth. We expect to tackle this with this proposal: https://cardano.ideascale.com/c/idea/404995

[FEASIBILITY]

The development of adatar.me widget is going to follow the road map presented below:

August

• UX design

September

• Commence of widget development

October

• Deploy and open source adatar.me web widget

Budget

• UX design: $1k
• Software engineer (part-time): $4k/month, $8k for 2 months
• Project management: $1k
• Outreach for partnerships to start organic growth and adoption: $2k
• Total: $12k

This proposal is going to be executed by Loxe Inc.’s team. The full team can be seen at https://loxeinc.com. The leadership team responsible for this project is:

<u>Matthias Sieber</u>

• Professional Software Engineer for over 20 years
• Worked on Liqwid through MLabs internship
• Community-elected Moderator on Cardano Stack Exchange
• Plutus and Prism Pioneer
• Project Catalyst Community Advisor and Veteran Community Advisor
• Catalyst Circle v2 member representing the Cardano Foundation
• Cardano Ambassador
• Built successful marketplaces, startups, SMBs, and mission-driven teams
• Ex-Gimbalabs PPBL Team Member
• CEO Loxe Inc.

<u>Eli Selkin, L.C.S.W., M.S</u>

• Professional Software Engineer for over 10 years
• Plutus Pioneer
• Ex-Gimbalabs PPBL Team Member
• MS in Computer Science, specializing in Machine Learning
• ML architect
• CTO Loxe Inc.

<u>Victor Corcino</u>

• Energy Industry Engineer for 6 years
• Gimbalabs PPBL Team Member
• Member of the 1st Catalyst Circle as Community Advisors representative
• Catalyst Veteran Community Advisor and Proposal Mentor
• Co-creator of AIM Community Tools (CA/vCA Tools, Voter Tool)
• BSc Chemical Engineering and MSc Chemical Engineering and Software Development
• Specialization in Data Science, Artificial Intelligence and Machine Learning
• PhD candidate, researching the field of Machine Learning applied to Computational Fluid Dynamics
• COO Loxe Inc.

<u>Ganesh N</u>

• Professional Software Engineer for over 8 years

• Plutus and Prism Pioneer (1st cohort)

• Ex-Gimbalabs PPBL Team Member

• BTech in Electronics and Communication Engineering

• Has lead development of large scale applications

• Experience in the financial services industry

  [AUDITABILITY]

Internally, we will use the Agile methodology to manage and keep track of our progress on this project’s development.

Externally, for audit purposes, we will track the progress according to the delivery of the milestones presented in the roadmap included in the feasibility section of this proposal. This progress report will be done through the monthly meetings with the challenge team and coordinator meetings with the IOG team.

Success for this proposal is to successfully develop the adatar.me website widget and to have a good adoption by the community.

• <u>After 3 months</u>: Adatar widget developed and open sourced
• <u>After 6 months</u>: At least 10 projects using/customizing Adatar widget
• <u>After 12 months</u>: At least 30 projects using/customizing Adatar widget

As mentioned above, we will measure the success using the following KPIs:

• Number of widget customizations
• Number of projects using the widget (customized or not)

This proposal is an extension of a previously funded proposal: <https://cardano.ideascale.com/c/idea/367448>. At the time, the project was called ‘Gravatar for ADA Wallets’, but it was renamed to ‘adatar.me’.