[IMPACT]

The planned solution has two components and deliverables.

1. A series of guides featuring rich interactive infographics and text.
2. On-demand, in-person, one on one consultancy sessions with NFT project creators and developers (to be conducted over video calls). From experience, we have found that this is by far the most effective way to attract & onboard.

The sessions will be 2 hours in length each, and cover a range of topics, starting from subjects from the guides, but adapting and evolving them according to the needs of each project.

Over the course of the last year, we have already offered consultancy sessions to artists and projects, either preparing to launch on Cardano or entirely new to the ecosystem, successfully onboarding them.

The role of the guides that we plan to produce in tandem with the consultancy sessions is twofold:

1. As support materials that expand on the information the consultancy sessions will offer.
2. Serve as a marketing and promotional material to attract and onboard new projects to Cardano.

Possible subjects and themes to be covered by the guides:

• The fact that on Cardano NFTs are actual native tokens, which live on the blockchain at the same level as ADA, not in a smart contract that can be exploited, as we have seen happen repeatedly.
• The low energy consumption of the Cardano blockchain, which thus has a very low carbon footprint, making it much more environmentally friendly
• The incredibly low minting costs.
• The very low transaction fees.
• The fact that, unlike ETH, Cardano does not experience failed transactions - worst case a tx results in a refund which requires minimal transaction fees.
• The vibrant and helpful developer community, that can assist with technical problems if they were to emerge.
• The friendly and supportive nature of a large part of the Cardano NFT community.
• The huge potential for growth of the entire Cardano ecosystem, when compared to ETH. Becoming a part of the ecosystem now will almost surely make you an early adopter.
• The spirit of innovation and pioneering of the entire Cardano ecosystem that is also manifested in the NFT space.
• And many more.

The consultancy sessions will be on-demand and free of charge for interested projects. Each project will be able to book up to a maximum of 5 sessions over the course of its development.

We expect, on average, each project to book 2-3 sessions, our aim is to offer consultancy to 20-25 projects.

Our solution addresses the challenge’s definition of success directly:

Projects who were either planning to or did launch on an EVM-based blockchain deploy in the Cardano ecosystem.

This is exactly what our main objective is with this proposal.

Our main focus will be on trying to attract yet unreleased, in development projects from ETH to Cardano. However, this will not mean that they will be our only target audience. As part of the initiative, we will also look to present the advantages of Cardano to already existent projects in the hopes that they will either look into bridging their existing NFT projects to Cardano when that becomes a technical possibility or choose to launch upcoming projects, spin-offs, or sequels on Cardano. (Imagine “BAYC 2” or “Punks Extended” on Cardano).

A lack of interest from projects to engage in exploring and considering Cardano as a viable blockchain to launch on.

We plan to address any such concerns or reservations that creators might have by approaching them, and generally the issue, in an authentic, honest and relatable way. By simply presenting that we too are artists and creators, who have found success on Cardano, the way we have achieved that success and that there is a long list of reasons why we see Cardano as being a superior platform in the long run.

[FEASIBILITY]

We plan to start work on the project shortly after successful funding.

Creating the guides and the initial marketing phase will take about a month, a month and a half.

It’s impossible to predict with accuracy the timeframe over which the consultancy sessions will take place, given their on-demand nature, but our estimate is between 2-3 months.

The implementation plan is as follows:

1. Market Research
2. Guides Drafting
3. Guides Design
4. Guides Publishing
5. Marketing
6. Consultancy Sessions (on-demand)
7. Results Analysis
8. Analysis Compiling and Publishing
9. Presentation and Marketing of Successful Results

Personnel Budget:

Guides Writing - 80 hours x $65/h

Guides Design - 60 hours x $75/h

Marketing - 40 hours x $75/h

Consultancy - [50 x 2 hour sessions x 2 consultants/presenters] x $95/h

Results Analysis Compilation and Publication - 20 hours x $65/h

After Campaign Marketing (presentation of successful results) - 20 hours x $75/h

Total Personnel Budget: $34500

Fixed Costs:

Domain name, Web Hosting, Software - $600

<https://infogram.com/> Business subscription - $79/month (monthly billing) x 3

Fixed Costs Total: $837

Total: $35337

Anamaria Kövesdi

<https://www.linkedin.com/in/anamaria-k%C3%B6vesdi-354649106/>

Rares Kövesdi

<https://www.linkedin.com/in/rares-k%C3%B6vesdi-551260106/>

Authors of the first NFT launch on Cardano with a functional, compilable, smart contract in the metadata of the token, completely on-chain in collaboration with Quinn ( @mqp ), aka. TheAncientKraken.

An NFT from the collection was the first one to be sold through a smart contract, minutes after the Alonzo HFC. It also was the first sale through a smart contract on Cardano to pay residuals (i.e. royalties) to artists on resales of their works.

Award-winning filmmakers, film and animation directors, app and game developers. In 2021 they moved into the web3 economy granting new life to one of their projects in the form of an NFT collection on Cardano.

There is an entire range of reasons why we think that we are uniquely qualified to execute this project, support and onboard NFT projects and creators to Cardano:

• We have been exposed to all aspects of the NFT ecosystem on Cardano since before day 1 (March 1, 2021 - The Mary Hardfork).
• As artists and creators, we have launched two Cardano NFT projects: Trybbles, in May 2021, and Icons in September 2021. We are also getting ready to unveil our third Cardano NFT collection at the end of March 2022, with the launch of the Genesis Collection of the Emurgo marketplace, Fibo ( <https://twitter.com/FiboNFT> ).
• Active members of the Cardano NFT Guild.
• Over the course of the last year, we have already offered consultancy sessions to artists and projects, either preparing to launch on Cardano or entirely new to the ecosystem.
• As members of NFT-DAO (between late February - early June 2021), we have worked on trying to build a fair and open ecosystem for NFTs on Cardano.
• We have participated in a wide range of aspects of the Cardano ecosystem. For example, we have been involved with Project Catalyst since Fund 3, February 2021.
• Member of multiple “gated access” communities in the Cardano NFT space.

As a result of all these factors and events, we have amassed a considerable amount of knowledge and experience about the Cardano NFT space, and the NFT ecosystem in general, which we are now ready to pass on and help attract and onboard new artists and projects from ETH to Cardano.

As mentioned we are active members of the NFT Guild, please consider checking out the guild’s other proposals:

NFT Community & Ecosystem (Fund9 Challenge Setting)

<https://cardano.ideascale.com/c/idea/402560>

Standard for verification of NFTs (F8: Open Standards & Interoperability)

<https://cardano.ideascale.com/c/idea/398372>

NFT Royalty Standards (F8: Open Standards & Interoperability)

<https://cardano.ideascale.com/c/idea/400204>

NFT Verification Tool (F8: Open Source Development Ecosystem)

<https://cardano.ideascale.com/c/idea/398378>

Cardano NFT Reports (F8: Open Source Development Ecosystem)

<https://cardano.ideascale.com/c/idea/399099>

NFT Swap Infrastructure Templates 1 (F8: Open Source Development Ecosystem)

<https://cardano.ideascale.com/c/idea/397532>

[AUDITABILITY]

We will be measuring 3 main KPIs for the project:

• Number of visits to the online guides.
• Number of 1 to 1, in person consultancy/mentoring sessions held.
• Number of projects onboarded to Cardano that migrated from EVM based blockchains.

Each deliverable, as detailed above will be recorded and submitted via the Catalyst Monthly Reporting form.

Success after 3 months:

Between 10 -15 projects show an interest in launching on Cardano and book free consultancy sessions to find out more about the process.

The guides reach an audience of a couple of thousand.

Success after 6 months:

Between 20 - 25 projects show an interest in launching on Cardano and book free consultancy sessions to find out more about the process.

Between 5-10 different NFT projects and/or creators are successfully onboarded onto Cardano by either choosing to migrate to the platform or launching directly on Cardano.

The guides reach an audience of thousands.

This is an entirely new proposal.