[IMPACT] Please describe your proposed solution.
When I got to see Charles videos I also got hooked by the message and energy and especially by his life mission to create better systems for all. At my elderly age, I saw many inspiring leaders and Charles is definitely one of them. This was my entry point into blockchain and Cardano. When I started to interact with the Catalyst community I found a place where my experience and creativity could support the ecosystem growth.
First I started with creating the hoskintoons.com NFT project, which was also recognized by Charles in one of his videos
And I am looking into using my expertise to promote Cardano in a unique way and also through educating African communities. The idea through this proposal is to design a weekly caricature that has to promote Cardano in order for the African community in order to make them aware of how amazing Cardano is and how Catalyst is an amazing tool with a great community. This proposal will focus on a timeframe of 12 weeks and will therefore produce 12 caricatures.
For this proposal, we will get the help of WADA (<https://www.wada.org/>) who are promoting Catalyst to the African community and that will help us to get subjects to do the caricatures with.
We can also participate in a few after townhall sessions in order for the community to help us find subjects in which we can do some caricatures. This will allow us to talk bout actuality but also use the ideas of the community through our Caricatures.
In order to get the best results, we will get the help from Raz and Cole which are two Challenge team members from the Film and Media challenge (Fund 8) and part of Sustainable ADA, they will help us for all the marketing and advertising area of our proposal.
Here are a few examples made for Fund 8, and there is a possibility to check the rest of the work of Shlomo Cohen on : <https://shlomocohen.com/show/CaricaturAda>
[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.
This proposal has an educational purpose for the African community, this proposal aims to increase the visibility and the use of Cardano and Catalyst with these caricatures in an amusing way, which is exactly what the challenge aims for.
We need to look at the fundamentals that are preventing Africa from being a Cardano adoption leader, rather than a perpetual follower.
We aim that the African community participates to Catalyst and to its community.
[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
There are not any major challenges for the creation of the Caricatures.
One key challenge could be to set up the storyline, find key ares we want the Caricatuers to represent and the connecting line between each weekly caricature. This will be mitigated first by the vast experience of the proposers and second by having some community brainstorming sessions at SWARM post town hall. Moreover, by having a similar proposal funded in Fund 8, we have the experience and we learned from it.
Another challenge we are considering is how to be able to generate revenue so the work could continue for a longer period of time. We will evaluate NFT models for it.
[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.
The roadmap is straightforward
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Brainstorming session with the African Cardano community to find subjects (week one, and week 5)
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Preparation of list of media channels (wek 0-2)
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One Cartoon per week for 12 weeks
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Sharing on a weekly basis in multiple media channels
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Add a section of the growth of Cardano in Africa in our website (by week 3)
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We will evaluate in the process building NFT model for it (we are already collaborating with Cardanotrees https://shlomocohen.com/show/apocalypsea)
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KPIs& deliverables
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A list of media network
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5 - 10 media & community channels to publish the Cartoons weekly
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Number of viewers is difficult to estimate, but we foresee to pass a million impressions overall 100s of sharing on social networks
[FEASIBILITY] Please provide a detailed budget breakdown.
Weekly Cartoon x 12 weeks x USD 500 = USD 6000
Marketing & PR USD 500 per month x 3 months = USD 1500
Communication with media, meetups, emails, website = USD 1000 per month x 3 months = USD 3000
Total budget USD 10500
[FEASIBILITY] Please provide details of the people who will work on the project.
Shlomo Cohen
Israeli-born Shlomo Cohen studied graphic design at Bezalel Academy of Arts and Design, displaying his works in 11 solo exhibitions in Israel and overseas, and participating in a large number of group exhibitions. Shlomo won the United Nations/RANAN LURIE Political Cartoon Award[s] and the Dosh Prize from the Tel-Aviv Municipality. Cohen is also a master diver: he photographs, maps and writes on diving websites worldwide.
<https://cartoonmovement.com/cartoonist/145?page=0>
<https://shlomocohen.com/show/cartoons>
Assaf Liran
BSc Computer Science Technion Israel
Owner of Chipim Software Developement LTD https://chipim.com
Owner of UP Hosting LTD https://up.co.il
Entrepreneur and online marketing specialist
<https://www.linkedin.com/in/assaf-liran/>
Shlomo and Assaf are getting more and more involved with the community. They already had two funded proposals for Fund 8
Started with https://hoskintoons.com/ NFT projects
Currently working on the Apocalypsea NFT projects in collaboration with Cardano4Climate.com and the successful Cardanotrees.com project https://shlomocohen.com/show/apocalypsea
Benjamin Ben Zvi
A young and active international student that is involved in the Cardano community and that is learning a lot from it since Fund 7. Based in France and has no language barrier with Shlomo and Assaf (speaks English and Hebrew). In contact with different people from the community : Cole, Raz, Yoram, Nick
<https://www.linkedin.com/in/benjamin-ben-zvi-1ab635222/>
Cole Bartlett:
Is a recent UNITE 2030 Youth Delegate, a recent graduate in Economics & Sustainability, Founder of Sustainable ADA, Contributor for Positive Blockchains, Blockchain & Sustainability Researcher, & Social Entrepreneur, Ecoquest Education Foundation - Sustainability Research, B Impact Clinic part of UNH's Changemaker Collaborative - Kikori, Sustainability Splash Program Organizer, Bronze UNH Sustainability Award Winner
<https://www.linkedin.com/in/cole-bartlett>
Razali Samusudin, research lead https://www.linkedin.com/in/razali-samsudin
Educator, Editor, Digital Economy, Blockchain & Sustainability Researcher, Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG and Education Coordinator, Co-Founder of Sustainable ADA & Catalyst School Core Member
Cardano4climate, Cardanotress and Sustainable ADA will support the team and will facilitate connections and network as needed.
[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.
I find that Catalyst is an amazing opportunity for me to change the world through my art. I am presenting several proposals for Fund 9, I have some Funded proposals on Fund 8, how are we going to manage our work in order to be able to participate in the next fund ?
Each member of our team has specific tasks, for example Shlomo will be responsible for all the design of the caricaturesRazali and Cole are responsible for the marketing and advertising, Benjamin Is taking care of the administration that needs to be done. This organization helps us to be more efficient and will allow us to participate in the next fund.
[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?
This proposal is highly auditable for deliverables and KPIs
With weekly publishing of the caricatures it can generate:
#views on social media (eg twitter likes, RT, impressions, engagements, profile visits)
posts using the hashtag connected to the collection eg #caricatorada
A weekly Cartoon will be shared in media
As a deliverable, there will also be the after townhall sessions that are going to be recorded
A final report and ppt will be provided to the community
[AUDITABILITY] What does success for this project look like?
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New participants in the communiy
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Grouth of the African Cardano community
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Inspiring communities through Caricatures to build bridges between communities
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Media sharing of the Caricature across community media channels
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Getting to mainstream media
[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.
We have some similar proposals on the previous funds but this one fits another challenge
