[IMPACT]

PMM was first funded in F6 - Proposals Mentor Marketplace - and it's on track to deliver its first MVP in late March / early April.

The Platform aims to facilitates proposal creation, promotion and execution, by enabling proposers to find help among skilled members of the Cardano's community that are willing to mentor projects and proposers. Working towards the achievement of outstanding results, value and increase the chances of being funded.

A dual sided market platform was created to generate a Mentor Marketplace, where proposers can find, engage with or get matched to mentors.

Phase two of PMM that was funded in F7, aims to add extra functionality to the Proposal LifeCycle by adding Funded Proposals to the table, so mentors and taskers can help to build those proposals and deliver their Return On Intention.

This proposal is conceived to promote, recruit and onboard African Mentors and Proposers to produce rapid adoption and value to where it is needed most and as an strategic region in the world where Cardano can generate more impact and further fulfillment of our vision to reach 1 Billion people using our blockchain.

Focussing on Africa is a strategy that has often been promoted and is openly pursued by IOG and Charles Hoskinson. The ROI is likely to be high because community sponsored projects are better run in young and developing economies." Greg Bell; (originator of the Grow Cardano series).

So onboarding African Mentors, that will help African proposers via the PMM platform, will produce a structured way to multiply capabilities and value added projects, by leveraging mentors that understand Catalyst and understand Africa and are willing to help African proposers to create better proposals that produce impact, value and growth and that are more likely to be funded by the voters.

This proposal will directly contribute and is 100% aligned with the following Challenge KPIs:

• Number of new African projects seeded in 2022
• Proposals clearly demonstrate Cardano tech use-case solutions
• Number of African developers onboarded in 2022

And will indirectly contribute to the following Challenge KPIs:

• Local impact (measurable through user activity and reach)
• Local partnerships formed (size of institution + influence)

Risk of not delivering: The building team, the management team are already working on the platform, so this risk is rather low or un-existing. But there is always the risk of delays due to technical or team issues. To mitigate this risk we are following an agile methodology based upon 10 days Sprints that help us to build in small iterations, detect problems faster and correct any deviation very quick. Also delivering in this fashion allows to validate hypothesis during the building phase so the expected value can be better assured.

Risk of not adoption: As any technology there is a risk that its users doesn't find the technology appealing or the experience is not strong enough to generate usage. To mitigate this risk we have had several Discovery Phases with our UX team interviewing and understanding real Catalyst people both on the mentor and proposer sides and generating enough insights to create the proper "user persona" that represents the needs the platform seeks to satisfy. We have also built a prototype with this insights to be able to validate the experience, before even started to build the platform. Our UX team keeps contributing during the development phase by validating the adherence to the experience and helping to correct any deviation.

Risk of not reaching out to the proper users: Even though PMM is aimed to the Catalyst community, our community is growing large, and the amount of projects and tools being delivered creates a challenge for any project to be known and publicized. To mitigate this risk we produced this proposal so we can formalize a plan, promotion activities, guided onboarding and usage facilitation in a targeted and managed way.

[FEASIBILITY]

1) Planning, team setup & tooling phase - 1 week

Outcome:

• Detailed plan with activities, dependencies and dates.
• Discord Server created.
• Team onboarded, timeline and milestones communicated, tasks and activities formalized and assigned

2) Execution - 2 months

Path 1: We will work closely with WADA team and SWARM to generate awareness, articulate actions with their guidance, and reach the community via their tools and events (Africa TH, Swarm Meetings, Discords, Telegram, etc)

Path 2: We will held two 2 hs, onboarding sessions, via zoom, promoted in advance with pre registration to recruit and onboard proposers and mentors.

Path3: We will provide 2 weekly, 1 hs slot, office hours during a month to coach and guide new members to the platform.

Via these actions we plan to onboard 15 mentors and 40 proposers by the end of the 3 month since start.

Lead, Support, Planning, team setup and Tooling:

2 months x 2 leads x 500 USD each = 2,000 USD

Onboarding guides and materials creation:

2 weeks writing x 2 writers x 20 USD/hour = 3,200 USD

3 days reviewing x 1 reviewer x 20 USD/hour = 480 USD

Onboarding sessions:

16 hs preparation

4 hs session hosting

2 hosts x 20 hs x 30 USD/Hour = 1,200 USD

Office hours:

2 hs per week x 4 weeks x 2 hosts x 30 USD/Hour = 480 USD

PM Coordination (30%) x 2 months x 1,000 per month = 2,000 USD

AIM Support and advisory: 500 USD

The Cardano AIM (Assembly of Inspired Masses) is a community guild of builders, creators and doers. They will be providing expert advisory, help to promote the tool and support to be able to better integrate our tool with the existing ecosystem.

TOTAL USD 9,860

*Alex has 20+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor and public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance. Linkedin: <https://www.linkedin.com/in/apestchanker/>

Within Cardano, Alex is an active community member, co founder of the LATAM Cardano Community helping to building impact in and out of the Latin America ecosystem and host of the LATAM TownHall, performed as Community Advisor in F6 and F7, with high ratings on his assessments, vCA in F7 and won several funds for his proposals, such as: F6: Proposals Mentors Marketplace ( <https://cardano.ideascale.com/a/dtd/369749-48088> ), F7: Proposals Mentors Marketplace -cont (<https://cardano.ideascale.com/c/idea/382926>), F7: Easy Engagement - New members -AIM (<https://cardano.ideascale.com/c/idea/381856>), F7: LATAM TownHall by Catalyst Swarm (<https://cardano.ideascale.com/c/idea/380974>), among others.

Alex is also a 1st cohort ATALA-Prism Pioneer and a 3er cohort Plutus pioneer.

* Phil has a business and design background. Is a founder of Cardano AIM and has already successfully funded proposals in funds 4, 5, 6 and 7 which include: Community tools (https://cardanocataly.st/en/tools), Community Landing Page (https://cardanocataly.st/ ), Incentivized Voters Survey (https://cardano.ideascale.com/a/dtd/Incentivized-Voter-Survey-AIM/369554-48088 ), Proposal Framework Tool (https://cardano.ideascale.com/a/dtd/Proposal-Framework-Tool-AIM/369300-48088 ) and others.

* Yoram has 20+ years of business experience working with technology companies (strategy, partnerships, investors). In the last years, Yoram is focused on combining impact and business. 4 years ago he left his comfort zone and worked for 2 years for an NGO Earthworm.org focusing on sustainable business models across agriculture supply chains. Yoram also constantly works with starts as an advisor and mentor i.e. GivingWay.com. <https://www.linkedin.com/in/yoram-ben-zvi-446836/>

Within Catalyst, Yoram is an active community member, CA, proposer, and very active with Cardano4Climate

The rest of the team, such as Content creators and writers, will be hired and lead by the proposers, from the Catalyst community, with the idea of generating jobs to people that actively participate in building our community and purpose, specially within the African members as they could most benefit from this opportunity and will help us to localize and adapt to the uniqueness of the different African cultures. There are plenty of people we know that are willing to join us on this Endeavour.

* AIM:

Phil, Alex, and Yoram are part of Cardano AIM (Assembly Inspiring Masses) which brings together active Catalyst Community members to design and build tools that support the community. Some examples: include the popular voter-tool (https://cardanocataly.st/voter-tool/#/), the Community Advisor Tools (CA and vCA-tools) (https://cardanocataly.st/ca-tool/#/ & https://cardanocataly.st/vca-tool/#/)) as well as the Community Landing Page (https://cardanocataly.st/). AIM continues to focus on developing the best services and tools for the benefit of the Cardano community.

[AUDITABILITY]

Execution KPIs (to track Project's progress)

• 1 Catalyst onboarding session attended and Proof of life provided and recorded.
• Team assigned within 1 week after funding is provided.
• Detailed plan, tasks and dates ready and assigned in the 1st week since start.
• Project created and configured in the Kanban and backlog tool.
• Onboarding guide for Mentors and Proposers delivered and reviewed within the 4th week since start.
• Onboarding sessions scheduled, publicized and promoted in the 4th week since start.
• 2 Onboarding sessions performed and recorded by the 3rd week of the 2nd month.
• Office hours calendar tool set and promoted, allowing interested people to choose and set their slot by the 4th week since start.
• 8 office hour sessions of 1 h each performed by end of the second month, hosting 24, 20 min slot sessions.
• 2 Catalyst monthly progress reports submitted.

Project Outcomes KPIs (to prove the deliverance of value)

• 15 mentors onboarded and active on the platform.
• 40 proposers onboarded and active on the platform.
• +15 proposals mentored in the platform, submitted in F10.
• 70% of the PMM mentored proposals with ratings above 4.1

Our definition of done, our Return on Intention of this specific project is to be able to introduce PMM to the African community, create awareness about Mentorship as a high value method to produce better proposals, with higher chances of being voted, realize on their promises and become successful projects.

By focusing on this specific community we will be able to help people that could benefit more out of this type of help, while creating a great experiment to learn more about what Proposers need most and which type of mentoring methods will help the most to satisfy those needs, so we can continue our iterations and efforts to create more value and impact to the Cardano ecosystem and all its receivers of value.

Yes, this proposal is part of the roadmap of Proposals Mentors Marketplace project.

F6: Proposals Mentors Marketplace ( <https://cardano.ideascale.com/a/dtd/369749-48088> ), F7: Proposals Mentors Marketplace -cont (<https://cardano.ideascale.com/c/idea/382926>), F7: Easy Engagement - New members -AIM (<https://cardano.ideascale.com/c/idea/381856>).

All of them where funded, and we hope now to start putting those efforts to work for the community.

SDG Rating

SDG goals:

Goal 1. End poverty in all its forms everywhere

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5. Achieve gender equality and empower all women and girls

Goal 6. Ensure availability and sustainable management of water and sanitation for all

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 10. Reduce inequality within and among countries

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12. Ensure sustainable consumption and production patterns

Goal 15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

1.1 By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day

1.2 By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

1.4 By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

1.a Ensure significant mobilization of resources from a variety of sources, including through enhanced development cooperation, in order to provide adequate and predictable means for developing countries, in particular least developed countries, to implement programmes and policies to end poverty in all its dimensions

10.1 By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average

10.2 By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

10.3 Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

10.a Implement the principle of special and differential treatment for developing countries, in particular least developed countries, in accordance with World Trade Organization agreements

10.b Encourage official development assistance and financial flows, including foreign direct investment, to States where the need is greatest, in particular least developed countries, African countries, small island developing States and landlocked developing countries, in accordance with their national plans and programmes

12.a Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production

16.8 Broaden and strengthen the participation of developing countries in the institutions of global governance

17.18 By 2020, enhance capacity-building support to developing countries, including for least developed countries and small island developing States, to increase significantly the availability of high-quality, timely and reliable data disaggregated by income, gender, age, race, ethnicity, migratory status, disability, geographic location and other characteristics relevant in national contexts

17.3 Mobilize additional financial resources for developing countries from multiple sources

17.6 Enhance North-South, South-South and triangular regional and international cooperation on and access to science, technology and innovation and enhance knowledge-sharing on mutually agreed terms, including through improved coordination among existing mechanisms, in particular at the United Nations level, and through a global technology facilitation mechanism

17.7 Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed

17.8 Fully operationalize the technology bank and science, technology and innovation capacity-building mechanism for least developed countries by 2017 and enhance the use of enabling technology, in particular information and communications technology

17.9 Enhance international support for implementing effective and targeted capacity-building in developing countries to support national plans to implement all the Sustainable Development Goals, including through North-South, South-South and triangular cooperation

4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

5.b Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women

8.1 Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countries

8.10 Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for all

8.2 Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.3 Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

8.5 By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

8.a Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-related Technical Assistance to Least Developed Countries

9.2 Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries

9.3 Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets

9.5 Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending

9.a Facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States

9.b Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities

Key Performance Indicator (KPI):

1.1.1 Proportion of the population living below the international poverty line by sex, age, employment status and geographic location (urban/rural)

1.2.1 Proportion of population living below the national poverty line, by sex and age

1.2.2 Proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

10.1.1 Growth rates of household expenditure or income per capita among the bottom 40 per cent of the population and the total population

10.2.1 Proportion of people living below 50 per cent of median income, by sex, age and persons with disabilities

10.3.1 Proportion of population reporting having personally felt discriminated against or harassed in the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

17.3.1 Foreign direct investment, official development assistance and South-South cooperation as a proportion of gross national income

17.3.2 Volume of remittances (in United States dollars) as a proportion of total GDP

17.7.1 Total amount of funding for developing countries to promote the development, transfer, dissemination and diffusion of environmentally sound technologies

17.9.1 Dollar value of financial and technical assistance (including through North-South, South‑South and triangular cooperation) committed to developing countries

8.1.1 Annual growth rate of real GDP per capita

10.b.1 Total resource flows for development, by recipient and donor countries and type of flow (e.g. official development assistance, foreign direct investment and other flows)

9.3.1 Proportion of small-scale industries in total industry value added

9.3.2 Proportion of small-scale industries with a loan or line of credit

9.5.1 Research and development expenditure as a proportion of GDP

9.5.2 Researchers (in full-time equivalent) per million inhabitants

9.b.1 Proportion of medium and high-tech industry value added in total value added

#proposertoolsdg