Detailed Plan

LAUNCH DATE: September 30, 2021

The killer app for this is “Social Giving”

PROPOSER: Cheryl Spangler

LinkedIn: https://www.linkedin.com/in/cherylspangler/
http://www.cherylspangler.com

NFT Art Creator/Graphics Team Member

Adrian Golden
Freelancer: https://www.upwork.com/freelancers/~01dded30979342402c?viewMode=1

How my proposal impacts the challenge:

- Increases the entrepreneur / business owner userbase onto Cardano blockchain
- Increases NFT collections being launched on Cardano that have a positive impact on society
- Longevity of userbase through community token distribution and holders.

Roadblocks the project intends to address for the average entrepreneur who is not currently a Cardano user:

- Knowledge of blockchain
- Knowledge of NFTs
- Knowledge of use-case for Community Tokens
- How businesses can use blockchain technology and digital assets as a launchpad to impact employee morale, improve brand image, increase revenue, attract top talent, increase customer loyalty and impact local community

Our solution:

Create an easy framework for entrepreneurs and businesses of all size to integrate blockchain technology and real world impact through the creation of mission-driven NFTs. Socialgiving.io is catering to companies that haven’t yet declared OR would like to revise or get more specific on their social impact to society. (Social Giving Strategy)

78% of Americans expect companies to go beyond making profits; they must also positively impact society

Our goal is to make an easy to follow process for business owners to get noticed by millions of new potential customers and the company’s existing community of raving fans through a fun, creative collection of digital assets called NFTs (representing a social stand)

ALSO

As part of the socialgiving.io site, each company will be issued our $ESC Community token(s). There are currently 50MIL ($ESC) tokens minted on the Cardano Blockchain and a portion of those will be airdropped to new members. The value of this token will depend on numerous factors including the growth of the members, advocates of the site and new NFT successful launches. Essentially socialgiving.io becomes a consulting firm to businesses who need guidance and simplistic instruction on innovative ways blockchain can grow their their customer base.

To show by example, the first unique collection of 100 mission driven NFTs (WheelzUP NFT) will launch September 30 on Cardano. The WheelzUP NFT holders will vote on one single mission that will be carried out by the socialgiving.io founders. (thus showing by example how the entire process works). The mission that is voted on will be documented and completed and the community of holders will have had a part in that impact.

A conversation for any business owner:

If I looked up your company (whether you are a one man/woman show or a large business) would I be able to tell quickly what social impact I will make by buying your product or service or by hiring you? What are you doing for society and why should I choose you if you are doing nothing? If you are doing something is it in the forefront of your marketing? when I press the “BUY” button, do I step away from the computer and say “man, I really love that what I just purchased is going to help fight animal cruelty?” for example

OR

Is your social impact story so hidden that no one has a clue what you stand for ?

Why not create a collection of NFTs that help get the word out (i.e. your mission) and launch them on the blockchain for sale…you can donate a portion of the sales to your mission.. or you can agree that when a certain number of those NFTs are sold you will go perform some mission of your own as a company and the people who bought the NFTs get to decide what you do based on a vote.

DEFINITION OF SUCCESS (3 MONTH)

WheelzUP NFTs (100) sold - mission voted on by holders - mission completed and documented
2 new companies signed up to launch NFT collection (purpose or mission driven)
Social Media ramped up
Press Release (2)
$ESC Tokenomics identified

**it’s really important that the novice understand and have the ability to implement on the blockchain without struggle. There is a general lack of understanding of how digital assets can be made, used, launched on a blockchain and sold let alone how they can be utilized for social good…this project attempts to take baby steps toward adoption of this by being a guide and using WheelzUP NFT collection as the example of what can be done**

DEFINITION OF SUCCESS (6 MONTH)
3 new companies signed up to launch NFT collection (purpose or mission driven)
Integration with other projects that relate either new to Cardano or already on Cardano
press releases (2)

DEFINITION OF SUCCESS (12 MONTH)

3 new companies signed up to launch NFT collection (purpose or mission driven)
Awareness of this NFT use case on a broader scale
press releases (2)

BUDGET REQUIREMENTS: $25,000
$12,500 to be spent in total for NFT creation by professional graphics/3D modeler (as of 9/1/21 $7,500 already paid out)
8 ADA spent in minting $ESC token (on July 24, 2021)
$5,000 in website creation, social & email campaigns (wheelzupnft.com and socialgiving.io)
$1,299.35 in press releases (total 8 in 12 months) using PRdistribution.com
$779.88 for LinkedIn Business Premium to assist in promotion, Newsletter expansion, reaching out (already paid for)
$5400 for compensation of systems, process and rollout of project
Requested Funds: $10,000

***thank you for taking time to read the review**
~Cheryl