Detailed Plan

Purpose of Proposal: WADA will host a second proposal workshop (follow-up to WADA Catalyst Conference 2021) in order to encourage and inspire people throughout Africa and the Diaspora to submit their projects to Project Catalyst for funding.

After a successful funding campaign in Fund 4 we are looking to continue with another proposer outreach event Spring 2022.

----------IMPACT———–

<u>How does the proposal fit into this challenge?</u>

This event will be geared towards educating and engaging local communities to get involved in Project Catalyst as Proposers, Voters, and Community Advisors.

<u>How will this campaign add value to our ecosystem?</u>

• This virtual event will also be hosted in-person at three of our WADA hub locations. This event we will look to host in different local WADA hub locations to continue expanding our outreach (Cameroon, Nigeria, and Senegal).
• Events will be made accessible via translation services in English and French as well as Portuguese, Spanish, and other languages based on initial sign-up interest and questionnaire feedback.

----------FEASIBILITY—––

<u>Past Successes:</u>

• In August WADA completed a widely successful virtual and in-person Proposer Outreach event, significantly increasing our visibility as the go-to for mentoring and onboarding new developers and entrepreneurs from Africa and the Diaspora. <https://twitter.com/jaycidiq/status/1432106218923888640>
• Our past WADA Proposer Outreach event was hosted in-person at our Ghana and DRC Hub locations with a successful turnout at each location.

<u>Roadmap:</u>

Launch Date: end of Q1 2022

1-3 months Post Project Approval

• Identify local collaborators, translators, official guest list and speakers for each event
• Launch Marketing materials targeted in different languages/regions
• WADA Catalyst Conference Spring 2022

6 months

• Continue next quarter event targeting new corners of the world

1 year +

• Continue with future events to encourage developers and entrepreneurs to enter their solutions into Ideascale.
• Focus on different areas based on feedback from past events.

<u>Team:</u>

• Megan - Events & Central Africa Regional Lead @WADA Billingual (English/French)
• Mercy - Community Organizer + Coordination Lead @ WADA <https://www.linkedin.com/in/mercy-tachie-menson-77b10931/>
• +WADA team (https://wadalliance.org/about-us/)

<u>Budget: $10,000</u>

• Team Costs and Coordination: $4,000
• On-site Hosting (Cameroon, Nigeria, Senegal): $1,000 x3
• Speaker/Attendee Incentives: $3,000

Risk Management:

• Ongoing local Covid 19 protocols could be an issue with in person events. This will be closely monitored for event date modification as necessary
• Follow-up of event attendees will be prioritized to ensure event gains don't dissipate over time

----------AUDITABILITY———–

What success looks like:

• Reaching bright entrepreneurs, and specialized firms from within Africa and the wider Diaspora.
• Teaching them about Project Catalyst and assisting them in the process of submitting high-impact Catalyst Proposals.

Key Metrics:

• No of event attendees
• No. of new users of Cardano measured by proposals submitted, ideascale accounts created, users registered to vote
• Follow-up questionnaire and engagement
• Number of attendees onboarded into WADA membership platform