Please describe your proposed solution.

<u>Reason for approaches:</u>

Cost and time are two critical performance issues in app development. The cost is contingent on several factors: the region, the project's complexity, and the time required to develop the project.

Recognizing these challenges, Redxor provides a platform that assists front-end programmers in conveniently and swiftly developing mobile applications for iOS and Android through a 'drag-and-drop' component interface.

(Source: GoodFirms)

<u>Key advantages offered by Redxor include:</u>

1. Drag-and-drop, customizable component properties: Redxor presents an intuitive and user-friendly interface, reducing development time and effort. Its 'drag-and-drop' functionality, coupled with customizable elements, enables rapid interface and UI component construction, accelerating development and reducing costs.
2. Convenient import/export data: Users can import UI data from Figma and Zeplin, and export code for react-native, flutter, swiftUI iOS, and kotlin Android frameworks. This enhances convenience and speed for the front-end team.
3. UI components for Web3: Redxor provides special UI components for Web3 application development. Users can easily integrate smart contracts into UI components and interact with the Web3 library.
4. Support for Web3 communication standards: Redxor supports Web3 communication standards such as JSON-RPC and WebSockets. Users can send requests and receive data from the blockchain via these standard methods, facilitating the integration of Web3 functionalities into applications.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

<u>Redxor provides three benefits to the Cardano ecosystem:</u>

1. Enhanced Time Efficiency: According to Goodfirms' research, the development time for a simple app ranges from 382 to 910 hours. Front-end development is a crucial part of the process, accounting for approximately 30% of the cost. Redxor introduces a convenient 'drag-and-drop' tool, with practical import and export data functionalities. Front-end developers no longer need to search for suitable code but can instead import data from Figma and Zeplin, and export code for react-native, flutter, swiftUI iOS, and kotlin Android frameworks. This tool aids developers in reducing coding complexity, saving time, and conserving resources during interface construction.

2.Enhanced Convenience in Transitioning from Web to Mobile App*: According to the Weekly Development Report on Cardano as of July 7, 2023, there are currently 1,264 projects under development. These projects are primarily being built in web environments without mobile application platforms. Developing in parallel would enhance the user experience of Web3 on mobile devices. Redxor aims to support Cardano developers in quickly and conveniently building front-end on iOS and Android. Moreover, Redxor creates UI components for Web3, integrating smart contracts and interacting with the Web3 library. This enhances convenience for Cardano projects when transitioning to mobile apps.*

(Source: https://www.essentialcardano.io/development-update/weekly-development-report-as-of-2023-07-07 )

3.Expanded User and Developer Community: Redxor aims to resolve the issue of reducing costs and time for front-end development when building mobile apps. This is relevant for both Web2 and Web3 applications. When Web2 businesses and developers want to transition to Web3, Redxor will recommend using the Cardano blockchain for project development. This approach enriches and creates ample opportunities for users and businesses to engage with the Cardano ecosystem.

(source: cost component of an mobile app development, in which 30% of cost is for Frontend development)

How do you intend to measure the success of your project?

Redxor has specific KPIs spitted by month and milestones to measure project success. For the Cardano ecosystem, <u>Redxor uses the following criteria to measure:</u>

1. Enhancing Productivity and Efficiency: Post-use, Redxor creates surveys to evaluate productivity and effectiveness benefits to users' projects. This may be quantified by saved working hours, the number of projects completing front-end development faster, and developer feedback on work efficiency enhancement.
2. Application and Project Growth: Measures the number of applications and projects developed using Redxor on Cardano. This could include the number of sample projects, actual applications, and new products or services created with Redxor's support.
3. User Feedback: Evaluates user feedback about their experience using Redxor and its impact on their application development process on Cardano. This can be gauged by user reviews and opinions collected through surveys, direct feedback, and comments on product review platforms.

<u>Based on these criteria, our expected end-project KPIs are as follows:</u>

1. Product: Meets Dev Front-end needs, reducing 20-50% of time and personnel costs depending on project complexity.
2. Platform Registration: 1,500 users with 200 projects created and 200 Devs satisfied and continuing to use the advanced version.
3. Community: Redxor's Front-end Dev community has over 5,000 followers. The Cardano Dev community can use Redxor for free for three months to develop projects.
4. Payment: Redxor is split into two versions: Basic-free and Advanced-fee-based. With the free version, users have a limit on the number of projects and components they can use. The fee-based version offers unlimited features. Redxor accepts payments in VND, USD, and ADA, with members paying in ADA receiving a 50% discount. The projected fee is $11.

Please describe your plans to share the outputs and results of your project?

Telegram, Discord, and the Developer Community are the main platforms where we plan to launch our product once it's completed.

We will share the completed platform with the Cardano developer community through the following channels:

1. Cardano Developer Tools*:* https://developers.cardano.org/tools/
2. Cardano Discord Channel*:* https://discord.com/invite/Exe6XmqKDx

In addition, we are building a supportive community for developers on Telegram (with a projected 1,000 members).

We have designed a feedback and review board on our website to gather user opinions. This input will help us continually improve our product.

What is your capability to deliver your project with high levels of trust and accountability?

The reliability and responsibility of the project are based on two primary factors: human resources and operational processes.

1. <u>In terms of human resources</u>, our team comprises experienced and passionate individuals in the technology field, specifically in the front-end development sector. They have worked in major corporations such as Momo, Nashtech, Infina, etc.
2. <u>Concerning testing and evaluation processes:</u> Redxor strictly follows rigorous periodic assessments. We welcome input from the community and industry experts to aid the project's development.
3. Product evaluation process: The project possesses a clear roadmap, detailing the developmental trajectory of each feature, aligned with the project's capacity. Based on this roadmap, we establish KPIs to monitor and assess the project's success. Furthermore, the roadmap is made public so that the Cardano community can easily supervise. If any changes or updates occur, we will clearly notify the community.
4. Financial process: Redxor has developed a transparent and precise financial management procedure. This procedure involves identifying financial resources, budget planning, monitoring and controlling expenses, and generating periodic financial reports. We will ensure that all financial activities adhere to the process and comply with regulations and standards.
5. Reporting and feedback: We will maintain transparency and communication with Catalyst and the community. Regular financial reports and project progress reports will be provided to offer an overview of the project's operations. We are receptive to feedback from stakeholders and respond swiftly and professionally.

What are the main goals for the project and how will you validate if your approach is feasible?

<u>Redxor operates based on three primary objectives:</u>

1. Reducing time and costs for front-end design.
2. Enhancing convenience when transitioning from Web3 platform Web to Mobile App.
3. Supporting the expansion of the Cardano ecosystem.

<u>The methods for verifying the feasibility of the Redxor project include:</u>

1. User testing: Conducting user testing sessions to evaluate user experience, understand opinions, and receive feedback from actual users. By collecting user feedback, we can assess the level of refinement and the degree to which the Redxor tool meets user requirements.
2. Performance measurement*: Monitoring and measuring the performance of the Redxor application, including the time required to complete front-end interfaces, and cost reductions from projects. By surveying users who are developers and project owners, we can determine whether Redxor indeed improves project efficiency.*
3. User and community feedback evaluation: Utilizing communication and feedback channels from users, such as the rating and review system, direct contact, and opinion polls. We can gather user reviews and opinions about Redxor's features, interface, and user experience to assess its accessibility and acceptability.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

The proposal is divided into two phases, to be implemented over a 10-month period

1. Phase 1: In Fund 10, Redxor is seeking funding for Phase 1, spanning 4 months. Detailed planning for Phase 1 is outlined below, divided into 4 Milestones*, corresponding to the 4-month duration as table below.*

<u>2.Phase 2:</u> Beyond this, Redxor will continue with Phase 2, which includes superior features and broader Web3 integration.

(*) Detailed plans will be updated in the project's roadmap on the website: https://redxor.com/

Please describe the deliverables, outputs and intended outcomes of each milestone.

We already prepared the SOM in advance:

• to have transparency followed per Catalyst Fund 10 new guideline,
• to make it easier for Community Reviewer (CR)
• to prove that we always have % budget request &lt; % of completion

(*) Special thank to Mr. YUTA, the Japanese Cardano Ambassador for sharing the template

The project outcomes are divided into four milestones:

<u>Milestone 1:</u>

1. Platform: The successful construction of the underlying infrastructure, incorporating basic drag-and-drop functionalities, and parameter adjustment for components, will allow users to test the platform's convenience.
2. Marketing: The completion of a detailed marketing plan for the forthcoming months, including activities on social media.

<u>Milestone 2:</u>

1. Platform: The project will refine features to enhance the user experience: user interface management, code export for various frameworks (React-native, Flutter, Swift UI IOS, Kotlin Android), data import from Figma and Zeplin, and real-time storage.
2. Marketing: Content creation includes a teaser video and three tutorial posts, coupled with social ads and introductions to various Dev communities to reach target customers. Expected outcome: 1,000 interested users on social networks, 100 interactions (shares & comments).

<u>Milestone 3:</u>

1. Platform: The project will introduce commercial features like payments, and divide into basic (free) and advance (paid) versions. The advance version will have no project and component limits. Feedback features will be refined to better incorporate community input.
2. Marketing*: Targeted marketing activities like mini-games, workshops, and interactions with various Dev communities (Cardano, React Native, Flutter, etc.) will be deployed alongside social ads. Expected outcome: 2,000 interested users on social networks, 500 registered users, 200 projects created on Redxor.*

<u>Milestone 4:</u>

1. Platform: Features will be tested, upgraded, and perfected. Further front-end templates will be developed, such as Sign Up, Login, Profile, Category, Cart, etc.
2. Marketing: This stage will see intensified marketing through activities like referral campaigns, mini-games, workshops, Dev community interactions (Cardano, React Native, Flutter, etc.), and social ads. Expected outcome: 4,000 interested users on social networks, 1,000 new registrations, 400 projects created on Redxor, and 200 Devs satisfied to use the advance version.

Please provide a detailed budget breakdown of the proposed work and resources.

The budget is primarily allocated to platform development, accounting for 64% of the total. Marketing, which constitutes 19% of the budget, is mainly concentrated in the third and fourth months of the project. Operational costs take up 13%, while 5% is dedicated to risk management.

The number of ADA (Cardano's cryptocurrency) is calculated at an exchange rate of $0.25. This is due to the currency's significant fluctuations throughout the year, which have now returned it to its initial 2023 rate of $0.25.

Who is in the project team and what are their roles?

1. Project Lead: Vuong Gia Hy - With 7 years of experience in business development and 2 years in technology project implementation, Hy is eager to leverage his passion for business and technology to bring value to the community and foster sustainable project growth. He takes charge of total project.
2. Linkedin: https://www.linkedin.com/in/gia-hy-vuong/
3. Technical Lead: Lam Tran. Lam has 6 years of experience in software development, specializing in web and mobile applications. Currently, Lam is the technical lead at Momo. His passion for technology fuels him to deliver valuable and high-quality products to the Cardano community.
4. Linkedin: https://www.linkedin.com/in/lam-tran-7503781a5/
5. Product Lead: Ngoc Ta is in charge of as the Product Lead with over 6 years of experience in this role, currently working at Momo. He defines the right strategy and roadmap for products. He hopes to bring valuable and useful products to the Cardano community.
6. Linkedin: https://www.linkedin.com/in/ngocta203/
7. Back-end Developer: Kiet Truong is a backend developer at a company providing outsourcing services for web and mobile development. With six years of backend programming experience, specializing in Node.js, Express, MongoDB, and other technologies, he is passionate about building scalable, reliable, and secure backend systems that can support various frontend applications.
8. Linkedin: https://www.linkedin.com/in/kiet-truong-the-a17b95156/
9. Marketing Lead: Thanh Thanh Nguyen. Thanh has over 7 years of experience in Marketing and Community Management. She understands how to operate, build, and grow a healthy community in the right direction.
10. Linkedin: https://www.linkedin.com/in/doublegreennguyen/

How does the cost of the project represent value for money for the Cardano ecosystem?

**<u>Benchmarking: </u>The hourly wage rate in Southeast Asia varies from $24 to $41 depending on the level of the Developer (Source: https://bit.ly/3roeKiq)

<u>Value for Money for Cardano Ecosystem:</u> For Redxor personnel cost, we have calculated the labor cost for Developers at just $15, which is 38%-63% lower than market surveys. This indicates that Redxor is keen on leveraging internal resources and Cardano's funding efficiently, focusing on project development for the community, and not on profiteering.