[IMPACT] Please describe your proposed solution.

EASY TO START TO DRAW THE DREAM

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Many artists are confronted with a difficult decision: should they stick with their current job or follow their passion for creating comics? It's a tough choice, some artists opt to work part-time on their comic projects, gradually transitioning to full-time once they start seeing promising results. Others take a bold leap and quit their current job altogether. However, both paths can be arduous and time-consuming, often taking months or even years to take the first step towards their dreams. Moreover, they may face the risk of failure due to limited resources, despite having a dedicated fanbase. Unlike starting a conventional startup, early-stage artists cannot find investors because they simply want to bring their dreams to life through their artwork. Nevertheless, the emergence of blockchain technology offers numerous opportunities to nurture these dreams, and our platform is here to provide support along the way.

>>Incentivized staking pools for new artists

<u>The need</u>: As a new artist, all you require is a small amount of money to kickstart your first example or prototype within weeks, or even days, to demonstrate your talent.

<u>Solution</u>: In such circumstances, our Incentivized Staking Pools for new artists provide the ideal choice with fast and small investments from the community.

<u>Benefit</u>: This solution offers benefits not only to the artists themselves, as mentioned earlier, but also to the investors who stake their support for these artists. They have the opportunity to receive shared rewards from the staking pool and gifts from the artist in the future.

<u>Why it's unique</u>: This approach is characterized by its speed, efficiency, and low risk.

>>Crowdfunding for new artists' projects

<u>The need</u>: The funds provided by the Incentivized pool alone may not be sufficient for artists to develop their comic series in the long term.

<u>Solution</u>: To address this, we offer a solution that helps artists raise a larger budget. Artists can present their ideas, along with samples and portfolios, as proposals in our Catalyst project. If anyone loves their idea, they can show their support by pre-ordering the product, thereby assisting their beloved artist and the series.

<u>Benefit</u>: This solution not only aids the artists, but those who purchase the product early on will also enjoy the advantage of a discounted price. Furthermore, they can potentially sell the product at a higher price or receive regular rewards in the future by staking the NFT in the series' pool.

<u>Why it's unique</u>: Our solution tackles one of the most significant challenges for artists in terms of sustainability and efficiency. It is especially beneficial for renowned and skilled artists who have earned high levels of trust. Moreover, it offers a low-risk alternative compared to traditional crowdfunding platforms.

>>Governance treasury for new artists' projects.

<u>The need</u>: If you find it challenging to raise funds for your brand new project through the aforementioned features, sometimes the funding falls short of requirements or doesn't come through at all. In such cases, this feature of the platform will be of great help to you.

<u>Solution</u>: You might notice similarities to the Catalyst project, and indeed, this feature functions like a Catalyst project specifically designed for comic artists. We allocate a small portion of the transaction fees on our platform to a treasury, which is then reinvested in the artists. If an artist wishes to access funds from this treasury, they simply follow a process similar to the one used by proposers in the Catalyst project: proposing a proposal, community review, pitching, being approved, executing the project, and reporting back to the community.

The advantage of this process is that it is significantly shorter than the Catalyst project, with higher feasibility, as it focuses solely on the field of comics.

<u>Benefit</u>: This feature makes it easier to secure funds for new projects, ensures high feasibility and output, facilitates the creation of high-quality products for the market, and provides numerous financial benefits for investors in the long run.

<u>Why it's unique</u>: We haven't come across any platform that utilizes this approach for raising funds for comic artists. The Catalyst project serves as a substantial proof of concept from which we can learn and effectively support artists.

ARTIST DON'T KNOW MARKETING? LET WE HELP!!!

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>>AI oriented or reader friendly

<u>The need:</u> Each individual has their own unique preferences when it comes to reading. To keep our audience engaged and on our platform for longer periods, we need to create an experience that resonates with them.

<u>Solution</u>: Our solution involves developing a customizable and user-friendly interface tailored to the readers. We will employ AI technology to analyze user behavior, such as preferred genres, reading time per chapter, and which content they engage with the most… Based on this analysis, the system will dynamically rearrange the website layout and content to enhance their browsing experience. Additionally, our interface will offer customization options, ensuring flexibility for each user.

<u>Benefit</u>: By implementing this approach, we can provide readers with easier access to their favorite series and encourage them to spend more time on our platform. Increased user engagement not only benefits the readers but also helps raise the visibility of various series. As a result, artists can generate more revenue through a variety of means.

<u>Why it's unique</u>: While many revolutionary platforms like Spotify and Netflix have effectively employed this approach, comic platforms have yet to adopt it. Even the top five comic platforms still rely on static menus and layouts for their users. Our unique approach aims to bridge this gap and offer a personalized and engaging reading experience for comic enthusiasts.

>>Incentivized reward system for readers

<u>The need</u>: To attract more users to our platform, we recognize the importance of increasing our reader base. The more readers we have, the greater the benefits for artists and investors alike.

<u>Solution</u>: We are implementing a gamification reward system to incentivize readers to join our platform. This system goes beyond simply reading comics; it encourages readers to actively engage and contribute to our platform and its community, such as by participating in social media discussions and creating content related to our platform, on our platform.

<u>Benefit</u>: This reward system serves as a powerful marketing tool for both the artists' series and the platform itself. By incentivizing readers to take part in various activities, we not only increase awareness and exposure for the artists but also enhance the overall growth and success of our platform. Ultimately, this leads to greater revenue generation and an expanding user base.

<u>Why it's unique</u>: Unlike traditional platforms, our approach focuses on actively rewarding readers. While some platforms may have loyalty point systems but for show only, our incentivized reward system goes a step further because it's blockchain-based. By offering tangible benefits and creating an engaging experience, we aim to attract a large number of users to our platform. This unique feature sets us apart and gives us a competitive edge in the market.

SUPPORTING ARTIST AND EMPOWERING READERS

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>>Platform Membership

<u>The concept</u>: At MiToon, we embrace an inclusive approach to comic reading. Free readers have access to all series on our platform, with occasional advertisements. For those seeking an enhanced experience, with no ads, we offer a membership program at a nominal fee. Higher membership levels unlock exclusive benefits.

<u>Artist earnings</u>: Every time a reader engages with a chapter, whether through ads or membership, the artist receives a monetary contribution. This applies to both established and new artists, without imposing arbitrary subscriber or page view requirements like webtoons is doing to their artist. We understand the challenges faced by new artists and aim to provide them with financial support from the start.

<u>Why it's unique</u>: Unlike some top comic platforms that restrict free user access, we believe in the power of openness. By allowing free readers to enjoy comics freely, we create an environment where everyone can dive into captivating series. Additionally, our innovative payment system sets us apart. While traditional comic platforms don't compensate artists in this way, we draw inspiration from successful models like Spotify in the music industry. By implementing a similar approach, we aim to bring happiness to artists and make MiToon an attractive platform for their creative pursuits.

>>Artist's New "Only Fans"

<u>The concept</u>: Artists no longer need to rely on external platforms like "Only Fans" or "Patreon." Instead, they can utilize our own exclusive "Only Fans" within our platform, making it a smarter choice. Memberships can now be purchased as NFTs, providing a unique and transferable asset. Fans can even transfer or sell these memberships NFT to others if they no longer wish to use them, avoiding financial losses as experienced on web2 platforms. Additionally, artists can utilize old memberships NFT for loyalty events in the future, creating further engagement with their dedicated fandoms.

<u>Why it's unique</u>: While the concept of exclusive fan clubs is not new in the art world, our implementation on the blockchain adds a unique twist. By leveraging smart contracts and the utility of NFTs, this feature offers increased flexibility and financial benefits for fans. This advantage sets us apart from traditional models, making it easier for artists to attract and engage a larger fan base.

>>Risk note&lt;&lt;

We understand that there may be concerns regarding the transferability of memberships and the potential for multiple users to utilize a single membership. To address this, we will consider several measures to ensure fairness and prevent abuse:

<u>Membership NFT locking:</u> After the last transaction, the membership NFT will be locked for a specific duration, such as one week. This ensures that the membership remains with the original owner for a reasonable period, reducing the likelihood of excessive transfers and unauthorized usage.

<u>Incentivized events:</u> We will organize special events and activities exclusively for owners of the membership NFT throughout the week. By providing exclusive perks and incentives tied to the ownership of that membership NFT, we encourage users to retain their individual membership NFT and discourage multiple users from sharing a single membership NFT.

These measures aim to strike a balance between user flexibility and preventing misuse of memberships.

A BLUE OCEAN OPPORTUNITY FOR INVESTORS

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>>Huge Market Potential

• For webtoon, it’s $4.65B in 2022 and will raise to $27.41B in 2028 with CAGR of 34.36%.
• For manga, it’s $12.15B in 2023 and will reach $22.10B in 2026 with CAGR of 16.1%.
• For comic, it’s $8.49B in 2021 and will reach $9.21B in 2030 with CAGR of 4.8%.

Webtoons.com, a leading global webtoon platform with over 300M monthly visits, is a testament to the immense popularity of this market.

Comparing Webtoons.com to other top manga sites in terms of global visits, we find that each of these manga sites receives around 500 million monthly visits. However, most of these manga sites are free reading and making money from ads. They are generating income solely from the artists' products without compensating them.

<u>Solution and Benefits:</u>

Our platform, MiToon, provides various investment opportunities on Cardano's blockchain for investors to participate and support the artist. By joining and contributing to MiToon, investors can benefit from their investments while helping artists thrive.

>>A Blue Ocean Opportunity in the Blockchain Industry

<u>The Current Landscape:</u>

While some comic platforms are exploring blockchain integration, the market still lacks a fully developed blockchain-based comic platform. Existing platforms are mostly focused on optimizing their web2 sites and generating profits through ads. Additionally, the blockchain industry is currently hyped with gamefi and other sectors, diverting attention from stable industries like comics.

<u>Solution and Benefits:</u>

This presents us with an opportunity to be pioneers in the market. By leveraging Cardano's technology, we aim to create the first blockchain-based comic platform. Early adoption is a key factor for success in such endeavors. Furthermore, with Cardano's capabilities, our platform will continue to expand, offering additional games and benefits for investors in the future.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our project directly addresses the challenge by a revolutionary platform built on Cardano. Leveraging the advantages of the Cardano platform and its technology, our project aims to bring numerous benefits to both new adopters and the Cardano community, while also inspiring the traditional market to go on-chain.

Increase in the number of new Stake Pool Operators (SPOs) and adopters on Cardano:

Our platform heavily involves SPOs, which are integral to the Cardano ecosystem. Through our platform's features and integration with SPOs, we anticipate an increase in the number of active users on Cardano. Additionally, many fans who may not be familiar with Cardano but are passionate about supporting their favorite artists will be introduced to the blockchain, resulting in more users and wallets on the Cardano platform.

More active and profitable SPOs:

Investors within the Cardano community have faith in the ecosystem's future development, and they are constantly seeking ways to profit from their staking. Our platform provides an avenue for them to earn additional profits by supporting artist projects. This goes beyond financial gains and enables them to contribute to the dreams and aspirations of artists.

Increase in the number of new artists and on-chain adopters:

Our system revolutionizes the comic market, fostering a vibrant environment for talented artists to pursue their dreams. By nurturing and supporting these artists, we expect an influx of new talent, resulting in compelling and diverse comic series. As readers discover these captivating works, more individuals will be drawn to our platform and join the Cardano blockchain.

Cardano as their angel:

While there are thousands of online comic reading platforms, none of them provide fair compensation to artists. Even the top five platforms have been reported for illegal practices but continue to resurface under new domains. Our platform, built on and utilizing Cardano technology, stands as an optimistic use case, showcasing the advantages of the Cardano ecosystem when the traditional industry transitions to the blockchain.

[IMPACT] How do you intend to measure the success of your project?

Quantitative Measurement Metrics

To gauge our success and the value we bring to the Cardano ecosystem, we have devised practical metrics that align with the purpose of this challenge.

Number of new users on our platform, segmented by artist, reader, and investor:

• We track the number of users actively utilizing features designed for their respective roles. For example, when an un-categorized user creates their first smart contract to raise funds, we count them as a new artist. If a user engages with features from all three roles, we count them in each category.
• These metrics showcase the impact our project has on Cardano, and they are publicly visible on our website interface.

Number of new and existing wallets created through our platform:

• Each user account can link multiple pre-existing wallets or create new ones through our referral link to wallet dApps. We track the number of wallets created or added through these methods.
• This metric demonstrates the contribution our project makes to the Cardano ecosystem.

Number of NFTs created by artists:

• Artists have the ability to create NFTs for their comics, gifts, or other items they wish to sell on our platform. We track the number of NFTs created by artists and display this information publicly on our website.
• This metric reflects the active engagement of our users and their appreciation for the Cardano technology.

Number of pools supporting artists:

• We automatically count and publicly display the number of pools created to support activities on our platform.
• This metric showcases the impact we have on investors within the Cardano community. The more support they provide to artists, the more value is generated. While this may result in less short-term profit for investors, it establishes a sustainable platform that offers significant financial benefits in the long run.

Amount of money artists receives from the community:

• All these numbers will be publicly available on our platform.

• This metric measures the level of engagement and support from investors within the Cardano ecosystem. It reflects their satisfaction and sense of purpose in joining our platform.

  [IMPACT] Please describe your plans to share the outputs and results of your project?

Along with our implementation plan and milestones, we are dedicated to sharing outputs and insights on our platforms and through various communication channels. Here is how we plan to engage with the community and provide outputs:

• Regular Progress Updates: We will regularly update info on our website and send newsletters to subscribers, including progress reports, milestones achieved, and challenges encountered during the development process.
• Public Demonstrations: We will conduct public demonstrations and webinars to showcase the functionality and benefits of our platform. These events will allow interested individuals to see our platform in action and understand its potential.
• Documentation: Detailed documentation will be created, covering the development process, technical specifications, and implementation details of our platform. This documentation will be made publicly available, enabling individuals and organizations to gain a deeper understanding of our methodology and outcomes.
• Community Engagement: We will actively engage with the Cardano and other blockchain communities by participating in forums, discussion groups, and community events. This will provide opportunities to present and share the results of our project, gather feedback, and address questions.
• Social Media and Blog Posts: Our presence on social media platforms and through blog posts will keep our audience informed about project updates, milestones, and significant achievements. This will enable us to reach a wider audience and engage with the Cardano community and our potential users.

The data and insights we gather from the project will be crucial for guiding our future development initiatives. By analyzing user feedback and platform usage statistics, we will identify areas for improvement and drive further innovation. This approach ensures that our platform remains responsive to user needs and delivers an exceptional user experience.

We are committed to continuous learning and improvement, and the outcomes of this project will serve as a solid foundation for our future research and development activities.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our ability to maintain these standards is grounded in:

• Cardano Knowledge: We are privileged to have Mr. Tien from C2VN, one of our esteemed partners, leading the development of SPO-related functions and smart contracts on our platform. As a pioneer and educator in the Cardano ecosystem, his expertise ensures the integration of Cardano's features, functionality, and immense potential in a strategic and sustainable manner. With Mr. Tien's support, our project aligns with the current state of the Cardano ecosystem while remaining adaptable to future developments and the overall project direction.

• Passion for Decentralization: We deeply appreciate the profound significance of decentralization and decentralized technology, both in the present and future. Our unwavering belief in its potential drives our infinite passion for its beauty and the immense value it will bring to applications. This resolute commitment is evident in the envisioned functionality of our platform. It fuels our relentless pursuit of innovative ways to develop and optimize our product, ensuring it reaches its fullest potential in the most efficient and optimal manner possible.

• Passion for Comic Industry: Comics have been our cherished source of inspiration for over two decades, nourishing our spirits daily. Our deep involvement in the comic market, regular participation in events, and immersion in its news has given us a profound understanding of the emotions experienced by both readers and authors when a series abruptly ends. It is with heartfelt passion that we strive to revolutionize this market, creating an environment that fosters sustainable growth. Our ultimate goal is to ensure that no series is left unfinished, as mentioned earlier.

• Experienced and professional team: Only passion alone does not define us. We bring a wealth of experience and professionalism to our roles. With extensive backgrounds in prominent corporations both domestically and internationally, we deeply comprehend the value we bring to each task, as well as our commitments and responsibilities to our proposed project. Our meticulous planning, encompassing specific and detailed strategies along with contingency measures, reflects our dedication even when the project appears straightforward.

• Transparent and professional roadmap: Just carefully review the meticulously crafted milestones outlined in our roadmap. Each milestone is thoughtfully detailed, with month-by-month tasks and clear timelines intentionally designed to be straightforward and easily understood by the community. We recognize the challenges of placing trust in a new team like us and making significant financial commitments. Therefore, our transparent approach aims to demonstrate our trustworthiness and professional capabilities.

• Community engagement: Being a project with a vast user community, we recognize the paramount importance of community engagement. In this digital era, active community interaction is an integral aspect that bolsters trust and enhances the brand's image value. As a result, we are committed to consistently providing transparent information and fostering interaction on our channels and other related platforms. Through these efforts, the community gains insight into our operational methods and obtains valuable information about our work processes - especially to Cardano communities.

  [CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

In previous sections, we have clearly explained the reasons and purpose behind this project. We are passionate about it and excited to deliver real value to our future customers. Below, we have outlined specific goals:

> (Please review our roadmap and implementation plan to gain a clear understanding of how we aim to achieve these numbers. It is important to note that the total figures in our roadmap may be lower, because these number in this section represent targets we strive to reach by the end of this project's scope)

Quantifiable Goals:

• Achieve 1,500 registered artists on the platform upon official release
• Reach 200,000 views within 2 months of release
• Obtain 1,000 members on the project's Discord channel
• Reach 300,000 visits to the project website

Qualitative Goals:

• Increase artist awareness and support for the platform, as demonstrated by their previous titles on other story platforms and the adoption of our platform for their releases.

• Foster active participation from artists in community development, measured by the amount of content, feedback, and growth rate of these activities on our media and platform.

• Measure artist satisfaction through surveys conducted by our team.

  [CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

This is our Pre-SoM (Statement of Milestone) with all detail for below sections: link here

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MAIN TASK/ GROUP TASK EXPALANATION

Please scroll down to see the roadmap in detail, this part is for describing the detail of activities in our roadmap.

<u>UX/ UI Design</u>: these process will include (1) Research - (2) Analytic & planning - (3) Design - (4) Interview - (5) Finalize

<u>Brand Page Development including</u>:

• Daily content production & publication, including text and images (no video)
• Interacting with other brand, account, influencer on the social media platform
• 1.000 weekly posting to selective community

<u>Community Development including</u>:

• Community content management and orientation
• Community viral content production
• Community interaction
• Event organization base on business purpose
• Collanorate with influencer, other communities
• Conversation activation

<u>Webinar activity including</u>:

• Training
• Educating
• Supporting

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MILESTONE

(Please check the detail on the link above)

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Calculating…

[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?

Percy Pham

• Software Engineer with over 5 years of work experience in different fields such as warehouse management systems, social community platforms, and game service for the game industry.
• Have experience working with container technologies (Docker, Kubernetes), be used to setting up automation pipelines (CI/CD), and working with cloud services (AWS), etc.
• Strong problem-solving, time management, and project management skills to allocate personnel and resources for projects.
• Strong understanding of the web development cycle and programming techniques and tools.
• Knowledge of database systems: MySQL, Redis, etc.
• Strong with API design.
• Solid OOP and software design knowledge.

Cuong Quoc - LinkedIn

Email: [email protected] Nationality: Viet Nam

Experience in building OTT application and large scale e-commerce system

Building and monitoring the data ecosystem from data lake, warehouse

(Hadoop, Hive) to serve analytics and reports.

Writing ETL job in both batch and stream (by Spark framework) to prepare

data for recommendation system as well as BI reports.

Doing R&D new technologies for approaching the requirements and to shape

the unified ETL procedure.

Researching technologies for data lineage and management.

Collecting data from 3rd party such as Appsflyer, Google Ads, Facebook Ads to

report and monitor business performance.

Integrating in-house users with Facebook ads, Google ads, Mo Engage for

marketing retargeting.

Cardano2VN - Website

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Nguyen Anh Tien LinkedIn - Twitter - Telegram

Role: Senior Blockchain/Full stack Developer

The founder of the VILAI stake pool, and a computer science expert working in the Cardano/Crypto space since 2018. Cardano Ambassador, Funded Proposer, member of Plutus, Atala Prism Pioneer Program, a Challenge Team member and Co-host for Eastern Town Hall.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The majority of the costs outlined in the proposal pertain to our actual salaries, which we and our friends and partners currently receive on a monthly basis. Once funded, we will collaborate with them. However, please refer to the provided references for certain key positions where we plan to recruit additional team members. The salary rates listed are based on our country's standards and are lower than the average rates found in regions such as Korea, the Western world, and the US.