[IMPACT] Please describe your proposed solution.
Its easier to forget the fact that global blockchain adoption is way far behind, our momentary gains and the buzz of the news may give us an illusive feeling of achievement of how much progress blockchain is making but the fact still remains blockchain is still far behind when it comes to adoption and this is even a bigger problem when we take a nuclear view at just Cardano adoption alone. Let’s look at the data, to examine the problem;
- According to buy bitcoin worldwide only 2.8% of the world’s population is already using blockchain.
- The total number of blockchain users globally is 80,025,125
- Security and digital currencies are the most common use-cases of Blockchain
- Adoption of Cardano (ADA) sits at around 19% of crypto owners.
- Currently, there are more than 3 million Cardano wallets indicating about 3 million active Cardano users
The essence of this data is to show us how much we have achieved as an ecosystem but more so, how much more we need to achieve as well.
Special kudos must be given to the men and women in our ecosystem who have been actively onboarding users through education, marketing and other methods. However, the data indicates that a lot still needs to be done and every approach that can onboard new users, especially non-crypto natives should be welcomed, as we are not only helping onboard into Cardano but into the blockchain generally.
The need for more novel approaches is where STAC(Stories, Tea, Art, and Coffee) is birthed from. These are everyday elements, which most people resonate with, in this proposal, we will be using these to attract new participants who know little or nothing about blockchain and/or Cardano to the Cardano ecosystem, using a very novel approach.
CONCEPT:
The STAC proposal seeks to establish a cafe called the STAC cafe in one of the most active commercial cities in Nigeria. This cafe will not operate like conventional cafes but is designed in a way that its customers are exposed to Cardano, in fact, it is impossible to go to this cafe and go through our menu and experience without having some knowledge of Cardano, and likely getting onboarded.
HOW IT WORKS(A USERS JOURNEY)
Consider a user named Alice, with little or no knowledge of Blockchain or Cardano, Alice sees a Cafe called STAC cafe at the center of the city, she suddenly remembers that she needs to have some coffee after a very stressful day at work, whenever Alice is stressed out coffee has always been her confidant and on a very stressful day like today, there’s nothing Alice needs more than a solid cup of coffee. Alice steps into this STAC cafe, what catches her attention is how exceptionally different this cafe is with respect to the cafes she is used to, there’s a spark of excellence and uniqueness that characterizes this cafe, which she will get to find out very soon. She steps in and takes a seat, on the seat there’s a bulletin of the different types of coffee, tea, etc that the cafe has, while going through the menu she observes that the prices of the coffee are listed in her local currency(Naira) and in ADA, what is ADA? She mutters silently but before she could give herself some moments to think up a response, there’s a tap on her shoulder, its the waiter. “welcome to STAC cafe, what may we offer you?” the waiter asks, in a manner, smile and class that is pristine and classical the last time Alice had this kind of politeness and gesture from a waiter was abroad on one of those summer holidays she went with her family last year. Oh cold brew coffee she responded, trying to look around and to make sense of this level of treat which is uncharacteristic of her city cafes. The receptionist hands over a token which is an ID informing her it is unique to her order and lets her track her order in time using the screen display.
So Alice goes back to the menu, just somehow trying to keep herself busy while she waits for her cold brewed cup of coffee. She notices a beautiful logo just beside the STAC logo, and its written beside it Cardano, Alice can’t make sense of what that means, except that it is beautifully designed and appealing. She looks at the display on the screen and sees her unique ID, besides it indicates 3 minutes before her order will be ready. Alice decides to keep herself busy by reading what was written at the back of the menu. At the back of the menu is a short story about Cardano and blockchain, it is so well written and intriguing that it captures Alice’s attention that she didn’t notice when the waiter brought her favorite cup of coffee. “Coffee is served” Alice hears the voice faintly from behind. It was then she took the coffee and had her first sip, I think the first sip suddenly helped Alice back to life, as she suddenly noticed a lot about her surrounding she didn’t prior notice or give attention to. The first was the cozy music that was playing in the background, the other was an iPad beside her table written story tablets, and another was the beautiful art that decorated the cafes and a place called an NFT gallery room. As she sips her coffee silently, gulping through her cold brewed coffee, her mind keeps going back to the story she read about Cardano, blockchain, ADA ………………..
UNIQUE FEATURES OF THE STAC CAFE:
- Discounted Price for all goods and services paid through ADA: For every cup of coffee or tea, or any other service offered at the cafe, users receive between 10-20% discount if they pay through ADA. This directly incentifies them to pay through ADA and to open ADA wallets in order to benefit from the discounts.
- Standby Cardano Onboarding Service: Our cafes are mobile onboarding centers, all our staffs are well-informed about the Cardano and are willing to engage with our customers about it, they are also equipped with the requisite skills to onboard new users and help them with how to use ADA.
- Cardano Tokens as Loyalty Rewards: Cafe has loyalty rewards for consistent and regular customers, this helps breed patronage and consistent loyalty to the store. In this cafe loyalty rewards are issued using a Cardano token, once presented customers have access to perks and services that are exclusive to them.
- Stories on the Chain: Part of our package for entertaining customers is the use of stories, innovative stories, these stories will be in different genres and categories which users can browse from, the story collection will be an open collection series where writers can directly contribute their story to our monthly call for stories and get compensated in ADA if their stories is accepted. As such introducing these conventional writers to the Cradano blockchain.
- NFT Gallery Room: Part of the entertaining aspects of our cafe is the exclusive gallery where artists will submit digital collections and customers get to see interesting pieces of art while at the cafe, the buy options for these collections are in ADA, and the yearly royalties for their art are paid in ADA as well. For many of these local artists, this will be their first time knowing the link between their arts and NFTs.
FUTURE SCOPE: There’s a whole lot we can do with this experimentation of onboarding the next generation of Cardano users using the conventional approach. In the future, we will be probably integrating SSID into the order process, to make the identification of one order seamless and easier. As this model grows and we establish many STAC cafes all around the world, we will probably launch our own digital tokens on the Cardano blockchain for all our users to have access to exclusive benefits and community privileges, and assets.
SUSTAINABILITY: Unlike many projects, this project once funded will run in a loop and they’ll be no need to get funding for it anymore as it will be able to generate its own revenue, pay subsequent rents, staff, expand, and keep bringing visibility to our ecosystem.
[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
In 6 months assuming we have a daily patronage of 20 customers(this is a very conservative estimate) then monthly we will be having about 600 customers and in the first 6 months of this project we will be reaching about 3600 persons. The implication of this is, that every customer who comes to our cafe is introduced to the Cardano ecosystem, ordinarily having this level of awareness is positive on its own to the ecosystem, but that’s not all, our model has the ability to convert about 40-50% of the customers into becoming active Cardano users and ADA holders, this means that we will be onboarding actively about 1500 customers into Cardano in every 6 months, with the potential to scale we are talking of more than 10,000 Cardano users in the next 2-3 years.
[IMPACT] How do you intend to measure the success of your project?
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The number of customers visiting the STAC cafe daily gives us an idea of the number of people constantly being exposed to Cardano it ade aware of Cardano daily.
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The number of new users getting our wallet and onboarded to the ecosystem, shows how active and appealing our ecosystem is and contributes to the general amount of active wallets in the Cardano ecosystem.
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The number of users paying for goods and services in the Cafe using ADA, this is proof of how ADA is being used for different use cases
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The number of local writers and artists getting paid in ADA, brings new players to our ecosystem
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The number of views Cardano related content in the cafe generates, this increased awareness on the Cardano brand
[IMPACT] Please describe your plans to share the outputs and results of your project?
Month 1: Market Survey and Preliminary Preparations
Month 2: Rent of Space, Purchase of all necessary equipment
Month 3: Crafting and redesigning the rented space to suit the specification for our use case
Open call for submission of stories
Open call for submission of Artwork
Month 4: Launch of Cafe
Month 5: Marketing
Month 6: Documentation
The documentation and report from this project will form the basis to the continuity of this project and a fundamental framework for others who want to create more use case-based projects that helps onboard users from their point of
[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?
As the CEO of Remostart, I have had the privilege of working with different persons from all works of life, I have had experience onbaording people to Cardano for the first time and I have realized the confusion and faqs that people often ask, especially non-natives to the crypto space, this experiences has crystalized overtime in my mind, and I have seen better and other ways to do this onboarding, this is where this idea comes from, and this is why I feel confident that I can execute this project. This plus my organizational skill as a CEO makes me well-suited to handle this project.
Also, I had a fund9 funded proposal which was executed and brought to completion on time, this demonstrates that I can be trusted when it comes to managing funds properly.
[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?
- To establish a Cardano-based cafe called STAC cafe
- To get more than 3 thousand persons aware of Cardano through their daily patronage of the STAC cafe
- To onboard more than 1000 accounts and wallets to the Cardano ecosystem through the design elements of the STAC cafe
- To get more than 10 local artists and writers onboarded to the ecosystem through the STAC cafe monthly call for stories and artwork
I will validate the above goals by comparing them over the deliverables that I was able to achieve in the course of the project.
[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.
Milestone 1: Market Cost Survey and Preliminary Preparations-
Activities: (i) Moving from one place to another for different sets of inquiry
(ii) Enquiry and accessing different rent spaces to find the most suitable location
(iii) Call for staff
(iv) Staff interviews
(v) cost inquiry on all the equipment and facilities needed in the space
Milestone 2: Rent of Space, Purchase of all necessary equipment, acceptance of Staffs
Activities: (I) Rent a suitable space based on the inquiries made in milestone 1
(ii) Purchase all the necessary equipment, like cups, trays, gloves etc according to the inquiry made in milestone 1
(iii) Branding of all the equipment bought with Cardano and STAC
(iv) Acceptance mail sent to accepted staff
Milestone 3: Penultimate Preparations
Activities: (I) Call for story submission opens
(ii) Call for art submission opens
(iii) Final touches and design on the cafe space
(iv) Notification of accepted stories and arts
Milestone 4: Launch
Activities: (I) Staff orientations
(ii) Launch day event
(iii) Post-launch follow up
Milestone 5: Marketing and Documentation
Activities: (I) Paid ads
(ii) Influencer ads
(iiI) Report documentation
[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.
Milestone 1: Market Cost Survey and Preliminary Preparations-
Deliverables: (i) Report on all the considerations and inquiries made and which was finally chosen
(ii) Link to the call for staff
(iii) List of names of all the people interviewed for different roles
Milestone 2: Rent of Space, Purchase of all necessary equipment, acceptance of staff
Deliverables: (I) Receipt of rented space
(ii) Receipt of all equipment purchased
(iii) Screenshot of email sent to accepted staff
(iv) Pictures of branded products
Milestone 3: Penultimate Preparations
Deliverables: (I) Link to call for stories submission
(ii) Link to call for art submission
(iii) image/video of the final space ready for launch
(iv) Screenshot image of email sent to accepted stories and artworks
Milestone 4: Launch
Deliverables:
(I) Image/Video from staff orientation
(ii)Image/video of the launch day event
Milestone 5: Marketing and Documentation
Deliverables: (I) Screenshot of different ad campaigns
[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.
Milestone 1: Market Cost Survey and Preliminary Preparations-
Budget: 6000 ada
(I) transportation, research, and inquiry cost (4000 ada)
(ii) Drafting of a report on all the considerations and inquiries made and which was finally chosen(2000 ada)
Milestone 2: Rent of Space, Purchase of all necessary equipment, acceptance of staff
Budget: 55,000 ada
(I) Renting of space for 6 Months (30,000 ada)
(ii)Equipment purchase(20,000 ada)
(iII) Branding of products (5,000 ada)
Milestone 3: Penultimate Preparations
Budget: 10,000 ada
(I) Paid posts for call for story submissions (2000 ada)
(ii) Paid posts for call for art submission (2000 ada)
(iii) STAC cafe design and redesign by experts (5,000 ada)
(iv) picture and video editing from the ready-to-use space (1000 ada)
Milestone 4: Launch
Budget: 2000 ada
(I) Image/Video from staff orientation (1000 ada)
(ii)Image/video of the launch day event (1000 ada)
Milestone 5: Marketing and Documentation
Budget: 2000 ada
(I) Marketing ads to local influencers (2000 ada)
[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?
Ubio Obu: CEO of RemoStart, A Blockchain Researcher and an AI expert and researcher with 4 years of experience in developing ML models. He has product management experience and has managed products that are in Agriculture, IoT, health, app development, etc. He has experience working with a range of tech stacks and has about 6 research publications in the field of Artificial Intelligence. His wide experience in tech development makes him ideal for the product management position in this solution. Successfully implemented a fund 9 awarded proposal. He will be the chief strategist and executioner for this project. He is a catalyst Facilitator collective member, organized the CIP-1694 Lagos event, was an African town hall coordinator, and was a moderator at the SingularityNet Deepfunding2 Pitchfest.
https://www.linkedin.com/in/ubio-obu-71927276/
Daniel Effiom: He is a co-founder at RemoStart, a Reconciliation analyst at ETransact International PLC. With 5 years experience in data analysis, process monitoring and operational procedures. He has managed several projects for RemoStart and ETransact and is why he will be the project manager for this project.
https://www.linkedin.com/in/daniel-effiom-a2b377199/
Blessing Izirein: Blessing has a 5 years of experience in HR while her academic qualification is in global and local creativities. A previous founder at VOR and a co-founder at Virtual Farm. Blessing Embodies the academic skills of marketing, the business operational experience of startups and the real time experience of HR. In this project she will be in charge of all promotion-related activities and managing the staffs as well as the reports and publicity.
https://www.linkedin.com/in/blessing-izirein-b6050396/
[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
The prices and cost are estimated using some of the average prices in Nigeria where this project will run, the links attached below indicate how much some of the cost is in Nigeria