Please describe your proposed solution.
The Concept
Objective independent media coverage of updates, projects, and news within the Cardano ecosystem is paramount. As we continue to grow, we'll need to begin to building pillars to discuss all topics outside of the current institutions e.g. Cardano Foundation and Input Output Global.
Adapulse is a grass roots independent outlet built from community members. Our ideology is an informed and engaged community leads to sound decision making while navigate down the path of decentralized governance. As the Voltaire era gains traction with the introduction of different governance concepts - dReps, on-chain voting, and others; Adapulse looks to serve anyone seeking resources to understand these concepts and participate in the ecosystem at their own pace.
The funding of this proposal will elevate the business model of Adapulse. It will provide funding for operations for the next 12 months. It will also support bringing on additional talent and adding competitive compensation which reduces our exposure to staff turnover.
Our Approach
We chose the route of Project Catalyst funding after being self-funded for the past year to ensure the values of what we built remain the same. Seeking funding outside of Catalyst would potentially leave our outlet exposed to influence from external factors.
The environment we’ve cultivated at Adapulse affords creators to generate content in a manner that doesn’t limit or restrict their message and focusing on presenting objective analysis. This has been a winning recipe to this point ,as we’ve published over 200 articles and 30+ videos while organically expanding our viewership along the way.
Since inception, Adapulse averages ~20k unique visitors monthly with very little to no advertising outside of a Twitter profile and posting on Facebook and Reddit. We’ve published articles that highlighted community projects and proposals that garnered social traction such as Western African Decentralized Alliance (WADA), PlayerMint, NFTMaker, Empowa, Dandelion API, and many more.
Please describe how your proposed solution will address the Challenge that you have submitted it in.
We chose this category challenge for our proposal as the media and miscellaneous challenges were eliminated in fund9. We still believe that our proposal is well within the scope of this challenge. AdaPulse is a product from and for the community. We rely heavily on the input and communication of our community in order to continue to grow and serve the Cardano ecosystem.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
The Primary Risks
The primary risks which would prevent our team from executing on its deliverables is lack of incentives and staff turnover. As an independent media outlet, we rely heavily on the contribution of our strong and capable community members to provide timely and relevant content to educate the broader community.
Risk Mitigation:
- A respectable incentive structure for our technical writers and content creators
- Create a deep enough bench of content creators to mitigate any potential turnover in the short-term.
Generating content on current events and Project Catalyst proposals to a standard the community appreciates is labor exhaustive. The incentives need to match the output. Striking this balance will cultivate a platform the community will appreciate while garnering the best creators pushing forward education and adoption.