[IMPACT]
We are building an accessible and scalable opportunity for creators (artists, photographers, graphic designers, etc) and businesses (brands, charities) to create and sell CNFTs (Cardano NFTs). Parallel to our B2B operations we will be educating the wider community on Cardano and CNFTs to further bolster mass adoption.
For the large majority of creators and businesses, non-fungible tokens and the wider blockchain ecosystem can feel daunting and unfamiliar however our research shows there is a growing appetite to engage with the technology.
DROP is a gateway for creators and businesses to safely explore the world of the Cardano blockchain and mint their own CNFTs.
We have chosen to build on Cardano for a number of reasons, our research suggests 2 key markers of importance for our target audience.
Environmental impact - low carbon footprint is hugely important not just to DROP, but also to a significant proportion of our target client base and their customers
Low Gas Fees = Affordable Pricing - we believe low transaction fees allow for more affordable price points which ultimately results in higher adoption. Mass adoption is critical for the future of the blockchain space and the Cardano blockchain allows for much more flexibility when it comes to pricing.
Due to our experience in content and video creation, will also create educational tools for the wider community in the form of easy-to-understand animated videos and tutorials which will be translated into multiple languages and will be hosted on official DROP social media platforms as well as promoted via digital marketing campaigns.
An example of our educational content will include:
How to buy ADA
How to create a wallet
Transferring ADA to a wallet
Scanning a QR code or copying the mint address needed to send ADA
Receiving a CNFT
How to view a CNFT
As part of our setup, we will be building a stake pool with the intention of educating creators that they can stake their proceeds from cNFTs and earn 4%+ annual returns.
Our fees from our stake-pool will be used to purchase carbon offsets to ensure we are a carbon-neutral operation from launch.
For years blockchain has held a promise that has not been properly filled’
This is the statement we plan on changing! We have been following/investing in blockchain for many years now. And until we found Cardano, we had been disappointed with others.
We intend to help mass adoption (starting in the UK) We will be a gateway and guide for Creators; award-winning artists, brands, etc. Holding their hand in the introduction to blockchain and NFTs and bringing with them their communities. Artists still sell out in record time when selling limited edition prints the old way. (Buy online and receive in the post) These communities need a guide to modernize this process and that is Drop. We offer a full-circle solution for both creator and client.
Drop is an introduction service for creators and will run as a consultant holding their hand through each step, we take a % of the sales and charge nothing upfront. Our solution is all but ready to go, we have artists starting to design their own NFTs, code is written and ready to deploy unique art generation if required by the client. Our process for minting NFTs has been tested and works.
Roadmap
2022
March
Launch DROP website and social platforms
April
Release B2C guides on how to purchase ADA / Create wallets / Buy cNFTs
Announce of social the Drop membership mint date and release preview.
Mint membership CNFTs
Launch DROP stake pool
May
1st CNFT mint with an established artist.
June / July
2 additional mints, different artists. Project size may vary.
August
Brand business vertical launches. We will pivot into minting CNFTS for brands, being able to show success within our artist’s cNFT launches.
Q4 ’22
Maintain momentum, innovate, excite, be consistent, elevate the brand
2023
Q1/Q2
3 - 4 CNFT drops per month.
Q223 and beyond
Re-invest profits into our own CNFT platform - more user-friendly than current options.
Explore the potential for expansion into Web3 / Metaverse.
Potential for further fundraises to have an office/galley.
Full-time staff.
CNFT marketplace and minting engine for all.
Community engagement; initially we feel sales will be driven by current community members and Ada holders. And with the cNFTs we are minting the artists won’t necessarily be known to the community. As we grow we have modeled that our sales will bring a larger % of buyers into the ecosystem who are new to Cardano.
[FEASIBILITY]
Roadmap
2022
March
Launch DROP website and social platforms
April
Release B2C guides on how to purchase ADA / Create wallets / Buy cNFTs
Announce of social the Drop membership mint date and release preview.
Mint membership CNFTs
Launch DROP stake pool
May
1st CNFT mint with an established artist.
June / July
2 additional mints, different artists. Project size may vary.
August
Brand business vertical launches. We will pivot into minting CNFTS for brands, being able to show success within our artist’s cNFT launches.
Q4 ’22
Maintain momentum, innovate, excite, be consistent, elevate the brand
2023
Q1/Q2
3 - 4 CNFT drops per month.
Q223 and beyond
Re-invest profits into our own CNFT platform - more user-friendly than current options.
Explore the potential for expansion into Web3 / Metaverse.
Potential for further fundraises to have an office/galley.
Full-time staff.
CNFT marketplace and minting engine for all.
Stakepool set up costs: £5,000
Marketing manager: £35,000 per year
Website: £7,500
Branding: £3,000
Graphic designer and animator for guides/tutorials (how to buy ada, move to a wallet, buy NFTs): £5,000
Developer budget if needed: £15,000
Total: £69,500 / $92,400
Mark Murdoch: CEO & Creative Director
Nick Williams: Blockchain Advisor, Product Leader
Currently seeking: CTO
[AUDITABILITY]
Our goal is to bring more people into the Cardano ecosystem. Creators and clients (those buying the cNFTs.)
Our progress will be measured by the number of ‘drops’ we do in a quarter. We aim to have 1 drop every 10days in Q422.
We want to bring the world of creators to a fair and viable selling solution on the blockchain. Before experiences are ruined using other blockchains.
Creators selling out full mints and returning to do more drops.
New entrants to the market and community, educating big Brands and creators on how blockchain technology (Cardano) can change current processes for the better.
Entirely new one