[IMPACT]

This project is scheduled to be implemented across Africa. However since we are located in Ghana, we are proposing to launch a pilot section in Accra, Ghana. Research shows that infographics are an easy and efficient mechanism for learning sophisticated concepts. Hence, our solution to this problem is going to rely on 100% infographics. ie. still images and video animations.

We propose to mount 5 billboards by the end of 3 months of post funding. And simultaneously, we will be building animations to educate our target audience on Cardano blockchain and its opportunities. These animations will be posted on our YouTube channel (linked through QR code on our billboard).

The impact of the billboard advertisement may not be directly seen as compared to the YouTube animations. However it exposes our content to a much wider audience, and we have found that advertisements on billboards add significant credibility and visibility to local businesses.

This proposal is a clear definition of how to seed and grow Cardano in Africa.

We have articulated exactly how we are going to make use of the infographics mode of learning to drive Cardano adoption in Africa in our proposed solution and this puts our proposal in good alignment with this challenge setting.

Though the proposals relies on using digital platform like YouTube, we also acknowledge that due to poor internet connectivity in certain part of Ghana, billboard can best serve the need of scaling up awareness. The use of billboards would help bring catalyst opportunities to individuals with low internet connectivity and even those whose internet interactions would not normally expose them to blockchain activities.

Possibilities of the local government going against the project with the aim that blockchain technology is not a legal ledger or asset.

Therefore, we will educate the authorities about Cardano blockchain technology and it's impacts. Wada is also working with partners such as Global Policy House to specifically target our education and sensitization efforts to address policy change and to onboard governments.

[FEASIBILITY]

Milestones (By the end of 3 months):

• Mount 5 billboard with educational content on Cardano and Project Catalyst.
• Also provide 10 video animation content to YouTube to educate the local community (in both English and Akan).

Total Budget: $9000

• Billboard rental (size 9X18feet) = $1,127 X 5 = $5,635

• Printing of banner = $133 X 5 = $665

• Labour (Billboard mounting) = $140 X 5 = $700

• Video Animation editor = $1000

• Graphic Designer = $1000

Richmond Oppong is a Graphic designer @ Wada (6 years experience) with expertise in Logo Designs, Print & Poster Designs, Business Card Designs, 3D Signages and Mounting of Billboards. (99+) Richmond Oppong | LinkedIn

David Daniel Lezu is a Web Designer @ Wada, 3D Animator and IT specialist (3+ years experience). (99+) DANIEL DAVID LEZU | LinkedIn

You can see our work on Wada's website: www.wada.org

We are also working in collaboration with Jeremiah and his plans to organize community events in Ghana (https://cardano.ideascale.com/c/idea/403662). We are working with him to help broaden the reach of other education and outreach initiatives in Ghana.

[AUDITABILITY]

• 50 members onboarded to Project Catalyst by the end of 3 months (new ideascale accounts)

• 100s of populace educated about Cardano Blockchain (Wada Ghana Hub event attendance)

• 1000+ views of animation content on YouTube

• 5+ calls per day to be received from billboard advertising

• Number of billboards mounted (goal 5)

• Number of educative animations created (goal 10)

• Number of calls received from individuals inquiring for more details seen on billboard

• Number of YouTube views (1000+)

This proposal is a new and has not been funded before.