Please describe your proposed solution.

Background

Surf Watch is an already established app, having been helping users forecast the surf, track their waves, sessions and health data for over 6 years globally.

Surf Watch is an iOS and WatchOS based app that uses GPS and other watch technology to track surfers' waves, sessions and health data globally.

With 5,000 unique monthly active users and an identity base of > 30,000, the community is active and engaged.

Surf Watch is a great candidate / use case for real-world or health-tech integration to web-3 and Cardano. Specifically being able to award and gamify real-world activity utilising Cardano NFTs is as ground-breaking as it is exciting.

Solution

Implement a hosted service layer built to specifically support established apps and app developers to integrate an out of the box loyalty and rewards system based upon Cardano and Cardano NFTs. This would fundamentally require:

1. In app wallet (or work with existing mobile wallets for better wallet connect)
2. Send and Receive tokens
3. Award / Mint NFTs
4. Buy / Sell NFTs
5. Display NFTs

Use Surf Watch as a live use case, not only validating the solution but onboarding a large and growing base of new users to the Cardano ecosystem.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This proposal addresses the challenge in the following key area:

1. Onboard new active users to Cardano
2. Contribute to tooling that will help apps and developers globally to access and integrate Cardano in a commercially viable manner by way of developer tooling and services
3. Productise Cardano functionality for wide-scale and business adoption into consumable units.

How do you intend to measure the success of your project?

The success of the project will be measured by:

1. Successful implementation of rewards and loyalty module utilising Cardano.
2. 50% of users 'opt in' and activate new wallets

Please describe your plans to share the outputs and results of your project?

Will report monthly via socials.

What is your capability to deliver your project with high levels of trust and accountability?

I am the founder of Dropspot.io and also Surfwatch and have experience in building products in Cardano for over 2 years. This involves managing teams of amazing resources covering all aspect of the product development lifecycle, through to launch, marketing, and community development.

Personally I have over 20years experience in technology and specialise in product development. I have been self employed across a number of businesses for most of this time.

What are the main goals for the project and how will you validate if your approach is feasible?

Overall I intend to:

1. Validate a commercial and technical model for loyalty using Cardano NFTs and a real-world established web-2 application
2. Build and contribute to the commercial feasibility of Cardano integration to other apps globally by way of white-labelling and out sourcing an service layer for loyalty aimed specifically at gamifying web-2 apps .

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

M1 -

M2 -

M3 -

M4 -

M5 -

M6 -

M7 -

M8 -

M9 -

Please describe the deliverables, outputs and intended outcomes of each milestone.

Design (M1 - M2)

Detailed design of loyalty and rewards based services required to support generic in-app gamifications. This would also include development and or consolidation of tooling required for native apps to connect Cardano wallets. Additionally features such as mint, send, receive, swap and sell in-app based NFTs would be delivered under this design.

Deliverable would include a well documented and formed design for a white-labelled loyalty service layer for native iOS apps.

Build (M3-M7)

Two distinct build activities would occur in a staged fashion, where blockchain related services would be built and integrated into the SurfWatch application.

The deliverables would include an MVP, and integrated white-labelled service for loyalty, targeting native iOS apps.

Validation would occur amongst Surf Watch's live user base.

Rollout and Release (M8-M9)

Rollout of app features, and release of open sourced loyalty kit for white-labelled integration to Cardano for native apps.

Please provide a detailed budget breakdown of the proposed work and resources.

Who is in the project team and what are their roles?

Simon Canil

Surf Watch (2 x iOS Developers)

Dropspot (Cardano development + tooling)

How does the cost of the project represent value for money for the Cardano ecosystem?

Currently it is not commercially feasible for most existing native apps to explore, develop and effectively pioneer the utilisation of Cardano for in app loyalty. It is intended to flesh this proposal out with some harder market statistics, however the app market globally is huge, and represents a great and yet to be tapped opportunity for the Cardano ecosystem with respect to adoption, awareness and use cases. By utilising an existing and engaged community of Surf Watch, a real-world use case can be modelled, validated and proven with the help of Catalyst and Cardano Community. This would define a pathway, tooling, commercial viability and a strong reference for other apps and developers globally, to easily and effectively power their existing apps and communities with Cardano.