not approved

ZOOMLOOK Luxury CNFT Platform

$1,500,000.00 Requested
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Community Review Results (1 reviewers)
Impact / Alignment
Feasibility
Auditability
Solution

ZOOMLOOK will develop a unique multifunctional CNFT ecosystem & add it to our existing sales pipeline within the LVMH Group. Adoption by Louis Vuitton + other LVMH Maisons will raise the price of ADA.

Problem:

Worldwide adoption of CNFTs among brands and individuals lags significantly behind NFTs on Etherium's ERC721. The lack of achievement in CNFTs is negatively affecting the price of ADA.

Yes Votes:
₳ 12,495,296
No Votes:
₳ 146,679,653
Votes Cast:
241

  • Video cover image

[IMPACT] Please describe your proposed solution.

The ZOOMLOOK Luxury CNFT Platform serves the business needs of global luxury brands in fashion, beauty, jewelry, wines & spirits, automobiles, boats, auction houses, art & collectables as well as collectors, investors and buyers of luxury goods.

ZOOMLOOK is a patent pending photographic virtual reality technology creating a limitless resolution immersive experience on any device regardless of bandwidth. Adding ZOOMLOOK media to the frontend of an NFT platform dramatically sets it apart from other NFT platforms. ZOOMLOOK adds value through the hyper-real, visceral nature of the digital experience.

Functionally, the ZOOMLOOK Luxury CNFT will provide an array of applications for brands to implement diverse business models around NFTs, from marketing concepts to tracking physical products from one customer to subsequent buyers through time of any luxury item from jewelry to vintage cars and beyond, powering the circular economy.

OUR POINT OF VIEW

> What new products and integrations can be implemented to bring impactful use cases to the

> Cardano ecosystem that will drive more adoption?

> Cardano needs new innovations for the ecosystem to reach its potential and offer society alternatives to existing centralized systems.

We are innovation mongers! We are always inventing and theorizing this and that solution to whatever problem gets flashed in our faces. We also have 76 years between the three of us core members of ZOOMLOOK inventing, developing, launching and marketing new technologies to major global businesses. Our perspective is that we are at the right place at the right time to leverage our position in the marketplace as ZOOMLOOK to rapidly forward the agenda of Cardano. We think BIG. And we think DIFFERENTLY. But sometimes we don't even think at all… because it's obvious… a "no brainer". Kind of like this project proposal.

WHY DID WE APPROACH THE CHALLENGE THIS WAY?

ZOOMLOOK has successfully navigated a top down approach to our launch strategy as a tech startup. That is to say we targeted the top of the top, knowing that when we would sign a paragon of luxury, mass adoption of our technology would ensue… and it is. We have spent years climbing a mountain and now that we are at the summit, we can ski down the slopes triggering an avalanche of clients who will inevitably follow the market leader.

We are extremely fortunate, humble and grateful to be where we are at this moment. We believe that we have a unique opportunity to share our good will with the LVMH family of Maisons with whom we are working with the Cardano Community to co-create and elevate the entire Cardano Ecosystem. And why shouldn't we? Cardano is the best Blockchain. We work with the best of the best. It's how we roll.

STAKEHOLDERS

Our plan will engage:

  • Luxury Brands
  • Top Cardano Addresses
  • All Cardano Addresses
  • The Cardano Developer Community
  • E-commerce Platforms
  • DAMs (Digital Asset Management systems)
  • PIMs (Product Information Management systems)

IMPLEMENTATION

Developing and launching the ZOOMLOOK Luxury CNFT Platform both will and will not follow the path of many tech startups. It will be well organized, well directed and transparent, utilizing ClickUp for division wide project management, product development and sales. However it will also function more like an organically growing ecosystem connecting stakeholders, talent, clients, customers and a virtual school campus with the free exchange of ideas and aspirations.

The project will manifest with the caveat of engaging every quarter a random selection of 3 volunteers from the top 10% of Cardano Addresses and 3 from the remaining 90% of Cardano Addresses as temporary advisory board members. These temporary board members will function as a traditional advisory board sharing hard earned experience in the Cardano Ecosystem and an audit function to allow the Cardano Community a transparent window into the world of ZOOMLOOK. We will expect honesty and candor from the rotating Cardano Community Advisory Board.

CARDANO CODING ACADEMY

We will set up an online school for learning to code in Haskell, Plutus & Marlow. It will be structured similarly to teamtreehouse.com and made available to developers integrating the ZOOMLOOK Luxury CNFT Platform with other platforms, working internally with luxury brand clients. Once the platform is complete the Cardano Coding Academy will be made available to the general public to increase adoption. This will help accelerate platform integrations in the 3rd and 4th quarters of the first year.

ZOOMLOOK NFT PORTABLE CONTENT PRODUCTION STUDIO

We will configure a specialized product NFT PhotoVR production studio that is compact and portable as a kit. This will be made available for sale or rent by luxury brands to capture products in full ZOOMLOOK glory. One specialized component of the studio does not exist yet and needs to be engineered and the prototype manufactured.

THE PRODUCT(S)

  • ZOOMLOOK Luxury CNFT Platform
  • iOS App
  • Android App
  • E-Commerce Integrations
  • DAM Integrations
  • PIM Integrations
  • CDN Integrations
  • ZOOMLOOK NFT Portable Content Production Studio
  • Contracts with Luxury Brands
  • Cardano Coding Academy

OUTCOMES

  • Luxury brands adopt and recognize Cardano CNFTs as best in class token for luxury goods
  • Price of ADA rises
  • The developer base for Haskell, Plutus & Marlow expands
  • The general public has a mobile App to document their luxury goods
  • ZOOMLOOK grows by delivering value with a best in class solution

LIKE NOTHING ELSE

There is nothing as visually satisfying online as ZOOMLOOK media. We produce remarkable photos, animations, 360º/3D objects, 8K Video & SphereVR immersive spaces. Adding these to the concept of NFT will be a game changer for the format. It will support Cardano as the leader of the new NFT as it bounces back from its current regression in the marketplace.

Our position as a provider to the LVMH Group provides a rare and unique opportunity for Cardano to bypass the years of endeavor required to access this world.

BENEFICIARIES

  • Cardano receives accolades from luxury brands, increasing global adoption & raising price of ADA.

  • ZOOMLOOK receives accolades from everyone & generates more revenue

  • Cardano Addresses as their ADA holdings increase in value

  • The Cardano Community with more crypto capital

  • Emerging economies and global communities benefit from more Blockchain projects with more funding

  • Cardano developers as their ranks grow and swell.

    [IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

THE PROBLEMS WE ARE SOLVING

From the perspective of the Cardano Blockchain the problem we are solving is simple. Once luxury brands like Christian Dior, Bulgari, Louis Vuitton, Moet & Chandon adopt ZOOMLOOK CNFTs into their businesses, a cascade of adoption will follow. Trust and recognition of Cardano as the heir apparent to Blockchain will escalate virally and organically through association with the world's top luxury brands. Just as Facebook, the third real contender in Social Media ascended to the throne after Friendster and MySpace temporarily held court, so will Cardano supplant Etherium and transcend the limitations of Bitcoin to rule with a superior Blockchain for all seasons. Naturally this results in an increase in the price of ADA. By 2025, will 1ADA = $2 or $10? If ZOOMLOOK has its way, topping $10 sounds more reasonable than not.

The problem we are solving for NFTs in general which have been dramatically decreasing in perceived value over the last months is at least twofold. First we will provide real world utility and value to businesses who will use our ZOOMLOOK CNFTs in marketing and sales in ways that will add value over time as collectables. Secondly the added experiential value of limitless resolution multimedia will spark new interest in NFTs as digital art to be collected and traded.

For ZOOMLOOK, this provides an opportunity to launch a new division of the company. With a Blockchain Division connected to our growing B2B licensing to Luxury Brands for e-commerce into the transactability between individual people trading in the world. This is a high & low strategy that provides exceptional trust throughout the value chain.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The obvious risks of failure coming from lack of proper execution of tasks, poor coding quality miscommunications will all be avoided through proper business etiquette and a culture of quality communication , transparency and mutual respect.

If the world itself descends into chaos because the rumors are true and the leaders of the world are dupes for a secret society that wish to make the world a dystopian hell, well then we'll repurpose the project to audit all elections worldwide and throw the bums out.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

2022 Q4

Months 1-3

  • Team Building
  • Haskell
  • E-COM Platforms
  • Mobile Apps
  • DAMs & PIMs
  • System Architecture Design
  • Cardano Coding Academy Design
  • Platform Development
  • Studio Design & Setup
  • Cardano Coding Academy Content

2023 Q1

Month 1-3

  • Pre-Sales
  • Platform Development
  • Integrations Development
  • Apps Development
  • Cardano Coding Academy Content
  • Content Production
  • Cardano Coding Academy Launch
  • Integraions
  • E-com Platforms
  • DAMs
  • PIMs
  • MVP

2023 Q2

Month 1-3

  • Launch Beta
  • Feedback
  • Modify / Debug
  • Sales

2023 Q3

Months 1-3

  • Global Launch

  • Sales

  • Champagne

    [FEASIBILITY] Please provide a detailed budget breakdown.

ZOOMLOOK CNFT Platform $350,000

IOS App $80,000

Android App $80,000

GCP Fees 1 year $60,000

ZL NFT 360/3D studio $150,000

Cardano Coding Academy $40,000

Integrations

E-Commerce Platforms

SFCC $80,000

SAP Commerce Cloud $45,000

Adobe Commerce $50,000

DAMs

Adobe AEM $50,000

Bynder $30,000

PIMS

Quable $20,000

SAP Hybris $25,000

Salsify $10,000

Agility Multichannel $35,000

Informatica $40,000

HR

Management $120,000

Sales $90,000

Support $70,000

Marketing

CFDA $75,000

Total $1,500,000

[FEASIBILITY] Please provide details of the people who will work on the project.

Christopher Hannan

Founder & CTO

<https://www.linkedin.com/in/christopher-hannan-69431ab2/>

Christopher began his career in 1996 with the founding SoHo Virtual Reality where he invented animated spherical photographic virtual reality technology eventually to become known as Google Street View.

In 1998 SoHo VR became a member of the Enter Network, a 3D technology consortium including Strata 3D, C3D, TransVision 3D, InterActual and Enter Corporation. During this period he learned to create with a wide range of 3D formats including stereoscopic video capture and projection systems, CGI, photographic virtual reality and photogrammetry technologies.

In late 2001, Christopher pivoted towards design & development with a focus on creative web projects within the New YorkCity business ecosystem, focusing on Flash, animation, video, e-commerce and runway photography. His multi-disciplinary digital creativity has generated success for many businesses and organizations including the Metropolitan Museum of Art, W Hotels, Halstead, FOX Business, NYPD RTCC, GIII Apparel Group, Cover Girl, G2 Worldwide and over 100 New York City local legends such as the Novogratz, Capitale, JuicePress, Lost Art, Fashion Icon, and the Wright Fit. Christopher is dedicated to launching ZOOMLOOK, the new standard in luxury e-commerce.

Elizabeth Clayton

Co-Founder & CEO

<https://www.linkedin.com/in/ab2039htnana/>

Elizabeth’s executive direction has contributed to the successful launch of ground breaking media and entertainment companies as she pioneered new businesses in communications technologies from TV to cable, cable to dish, and now Internet with mobile e-commerce.

In her early career, she participated in the launch of Fox Broadcasting while working at WSYT-TV while attending Syracuse University’s SI Newhouse School ofCommunications. She went on to NBC/KPRC Houston and NBC Corporate in the city. Joining the HBO team lead to participation in the launch of Comedy Central, now The Comedy Channel. She was instrumental in marketing Showtime and The Movie Channel to the direct to home market, launching The Sundance Channel and the 18“ satellite business on both the B2B and B2C market with DirectTV, Primestar and USSB. The very best highlight in life has been raising two daughters and providing them with first hand experience in business development and success through ZOOMLOOK. Nothing is better than showing hard work, personal integrity and dedication throughout this process to the next generation.

Chuck Berghorn

Systems Architect

Chuck is an Electrical Engineer with an extensive background in software and firmware development. He recently retired from Cadence Design Systems where he held the title of “Distinguished Engineer”. He was a member of the Cadence Patent Committee.

From 2002 to 2017, Chuck was a System Architect on the Palladium series of verification computers “emulators”, where he also led the firmware and diagnostics team. The most recent system, the award winning Palladium Z1, is a water-cooled system with a capacity of 9.2 billion gates. These systems are used by companies like nVidia, Microsoft, Fujitsu, ARM, to verify their chips’ logic designs before manufacturing. As a part of the firmware effort, Chuck managed the development of the web based GUI status interface as well as writing much of the code behind it.

Prior to joining Cadence in 2002, Chuck worked for IBM in Poughkeepsie, NY as a Senior Technical Staff Member. In his 28 years at IBM he worked on numerous projects, including development of graphics terminals and software, mainframe processor I/O subsystems, PC hardware adapters, Local Area Network integration, the 2074 Console Controller, etc. His roles in these projects have included hands-on development, inventor, architect, and team lead.

Chuck has several patents in the areas of emulation, LAN integration, and I/O subsystems.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

We do not expect to. This project should be self sufficient through sales to luxury brands within the first year.

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

The Rotating Cardano Advisory Board will have access to our ClickUp Project Management software where they will gain insights to the status of our development in realtime.

We will measure success and supply accountability by:

  • meeting deadlines

  • meeting or exceeding expectations

  • staying on or under budget

  • meeting or exceeding sales targets

    [AUDITABILITY] What does success for this project look like?

  • Luxury brands utilize the ZOOMLOOK Luxury CNFT Platform

  • Price of ADA goes up.

  • More developers know Haskell

  • Glyphosate if phased out of use world wide

    [AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is our first Catalyst project proposal.

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