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AdaQuest MARKETING campaign

$35,000.00 Requested
Ideascale logo View on ideascale
Community Review Results (6 reviewers)
Addresses Challenge
Feasibility
Auditability
解决方案

我们将制定一个可行的营销计划,利用本提案的全部预算来提升AdaQuest的关注度。

Problem:

我们需要更多的认识!我们需要更多的认识。 我们必须制作预告,预告片。与有影响力的人合作,他们将提供内容并传播消息。

Yes Votes:
₳ 47,761,194
No Votes:
₳ 14,349,127
Votes Cast:
213

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社区顾问评论 (6)

Addresses Challenge

4.7 / 5
6 评论

Does the proposal effectively addresses the challenge?

Commenter gravatar

This is an interesting idea, about to create a marketing plan to raise awareness about AdaQuest, which is the game of the team as the product of the funded proposal in Fund5. We need to see what AdaQuest is by clicking into the link https://ada-quest.com/ to see the first mode ARENA, to understand how cool it is (playing free without any paywall, being easy and user-friendly, involving the community into the development). Besides, I found this: after successful implementation of the project ARENA since Fund5, this round of Fund, the AdaQuest authors propose 8 proposals (6 proposals for ARENA mode and 2 proposals for Phase 2 of AdaQuest). I think we should read all of them to understand the AdaQuest project as a whole. They are: https://cardano.ideascale.com/c/idea/405317 (marketing strategy - this is the current proposal we are assessing) https://cardano.ideascale.com/c/idea/403708 (polishing, balancing & testing the game) https://cardano.ideascale.com/c/idea/405445 (enhancing the graphics of the game: re-design, create and enhance characters) https://cardano.ideascale.com/c/idea/404315 (delivering adventures within the game for PVE players) https://cardano.ideascale.com/c/idea/404938 (hiring the sound designer for AdaQuest and creating a free sound library for Cardano game projects) https://cardano.ideascale.com/c/idea/404893 (creating a module for socializing and housing in the world of the game) https://cardano.ideascale.com/c/idea/404544 (creating the concept for Phase 2) https://cardano.ideascale.com/c/idea/405375 (developing a prototype for Phase 2) In this proposal, the authors give us a list of target groups, which allows us to understand what kinds of audience the proposal wants to aim. In my opinion, the proposal not only fits the challenge “Gamers On - Chained” but also add value to the Cardano ecosystem because if it is successful, the project will help attracting more people get experience of playing AdaQuest, so that it helps increasing: number of users of gaming based applications built on Cardano, number of CNFTs made specifically for gaming, number of fungible tokens made specifically for gaming, which are in the success metrics of the challenge. Additionally, the challenge “Gamers On - Chained” was initiated by the team, so that they are well-known about which proposals will address the challenge, therefore the impact of this proposal should not be a problem.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_714
Total QA Ratings
6
QA Rating Outcome
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As previously reviewed on other proposals regarding this AdaQuest project, I believe in their project and I like their game even though it doesn’t cater to my tastes. Although this proposal has to do with the marketing side of the project, I can still agree that it belongs to this challenge.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_416
Total QA Ratings
3
QA Rating Outcome
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Commenter gravatar

The goal of this proposal is to help AdaQuest flourish in the following months by marketing. The issues stated here stem from the marketing without budget is very slow. As a result, it would be advantageous to find a new marketing way to promote AdaQuest and bring Cardano closer to the masses in ways that are completely consistent with the challenge setting. AdaQuest's successful marketing raises Catalyst's brand awareness among the entrepreneur gaming community. By supplying these good metrics, the proposer ensures the proposal's credibility to the community. The risks and challenges that are anticipated also be addressed by the proposer in order to minimize the consequences. A variety of tools are employed to carefully reduce the risk. The proposer also specified which tool is being used for which purpose.I believe that with the team's experience in game marketing over the previous two decades, the little risks will be mitigated and the others can be managed in a controllable environment. The proposer did an excellent job in requesting a budget for marketing AdaQuest.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1934
Total QA Ratings
4
QA Rating Outcome
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Commenter gravatar

This proposal aims at producing a marketing campaign for AdaQuest. It is in reality very important to create awareness for this project, if they want to achieve their long term goals and make a huge impact on the Cardano ecosystem. The plan to do this is good, since it includes two teasers and a trailer, influencers,youtubers, podcasters, advertisement campaigns and more. If it very well aligned with the challenge, since the game has been covered by a previous proposal and the marketing campaign would multiply the adoption created by these other developments. Also, since they seem to know very well their public, they can created a very focused marketing strategy. Although, this proposal is not so aligned with the other AdaQuest proposals submitted in this challenge. Their, the team says that they are going to focus mainly in organic growth, and don’t want to pay for influencers and youtubers to market the game, which is the opposite to what they are proposing here. I don’t see it as a problem, necessarily, but it would be good to say, for example, that organic growth is plan B, if plan A, which seems to be this proposal, doesn’t get funded.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_31
Total QA Ratings
3
QA Rating Outcome
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This is a well written proposal, easy to read and understood. The problem addressed by the proposer is the need for more awareness of AdaQuest - a game. The solution proposed is a a marketing plan that will boost AdaQuest. The proposal addresses the challenge's goals and it is very specific about the results of the marketing plan and campaign.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1434
Total QA Ratings
5
QA Rating Outcome
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Their solution aims at expanding AdaQuest’s awareness, thereby increasing the adoption. They have described what specific they will do in their marketing strategy, main activities, and key goals of their project (mass adoption, AdaQuest development, and effective marketing plan). All of this information is logically presented in the proposal, keywords are underlined, helping the community focus on important information. They also provide key KPIs to track and measure the progress and effectiveness of the project. These KPIs are directly linked with the objectives of the project. They also do a SWOT analysis, which helps them clearly identify their targeted groups and thereby focus their efforts on the right subject. The expected outcomes of the project are believed to achieve the key metrics of the challenge and ultimately positively affect the growth of the Cardano network.
The main challenges and risks are well forecasted. They offer some tools to help them mitigate the impact of potential risks. With their experience in games marketing, they will be able to operate a good risk management plan and ensure a smooth workflow. The community can base on this to better assess their ability and the project in general.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1651
Total QA Ratings
6
QA Rating Outcome
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Feasibility

4.3 / 5
6 评论

Given experience and plan presented is likely that this proposal will be implemented successfully?

Commenter gravatar

The authors provide information in details for us to assess the proposal’s feasibility, consist of team’s information, detailed plan, target groups, budget breakdown and challenges/risks related to the project’s success. About the team who makes up the project and their partners (freelancers who are they working with), the information is provide very detailed, we have their names, their professional majors, number of experienced years, their roles in the project, their skills and experience related to the project conducting, we also see their social links to get more information about them. The plan with milestones allows us to see what need to be done in a chronological order in term of 6 months. Regarding to the financial amount, we can see it is split into 3 parts of cost based on milestones in the roadmap. Besides, the team foresees challenges/risks that they may face when conducting the project, and they also gives solutions/ mitigation, helps us understand more about the project and raise the trust from readers that the proposal will be implemented successfully. However, I think it would be more beneficial if the proposers give more information to explain in details about each of activities in the roadmap. I also recommend the financial amount should be split smaller the “overall spend” in each of (two) months. For example, how much will we spend on hiring motion designer, how does creating video content cost?, ect. That will help the budget is more reasonable.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_714
Total QA Ratings
6
QA Rating Outcome
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The roadmap and milestones of this proposal are well described and well aligned with what was proposed to be done. The budget is not so detailed, since they are lumped for each 2 months of work, but they provide a fair understanding of how the budget is distributed for the different tasks. Although, it would be better to understand how much of the budget is going to pay personnel, and how much would go to advertising, influencers and etc. The team is very capable to develop the game, and Michael is specially suited to help on this part of the work since he has marketing background. In my opinion, the feasibility of this proposal is very high.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_31
Total QA Ratings
3
QA Rating Outcome
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Their timeline and credentials given are succinct and seem feasible. Although after reviewing other proposals that belong to the project of AdaQuest, one does question how they are valuing asking for more funding towards their marketing campaign than towards their visual enhancement module. Regardless, I’m not in a position to question their work approach. And as stated in other proposals of AdaQuest their work and clarity is commendable.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_416
Total QA Ratings
3
QA Rating Outcome
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The team has illustrated a detailed and adequate action plan, allowing the community to easily follow and monitor the implementation process. With each specific duration, they have planned necessary tasks to carry out their marketing plan. These deliverables are expected to accomplish the key goal of expanding AdaQuest’s awareness and adoption. Based on their marketing strategy, they have come up with a reasonable budget breakdown. The needed cost for each phase is well estimated, enabling the community to have an overview of their financial allocations. Viewing this cost breakdown, the community can easily track and assess the effectiveness of their spending. The team is well portrayed with members’ positions, experience, and LinkedIn accounts. This description is adequate for the community to evaluate their skills and ability to run the project effectively. The community can see that they have experience related to design, marketing, and gaming industry, which proves their huge capacity to operate this project.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1651
Total QA Ratings
6
QA Rating Outcome
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The marketing strategy is well-timed. The tasks assigned to each timeline are distinct. However, given that the goal of this proposal is marketing, the proposer may be able to provide greater detail on the marketing plan. More information regarding campaigns, for example, can be included. Otherwise, I am delighted with how the budget is broken down by the proposer because they include the amount for each time. There includes a full overview of the team members' expertise and experiences, as well as links to their LinkedIn summaries. Their qualifications and expertise are ideal for the marketing campaign: Strategic Advisor, Lore & Finance, Art Direction

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1934
Total QA Ratings
4
QA Rating Outcome
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The proposer as well as the rest of the team members have the expertise to implement the project. There is a clear timeline with a reasonable duration for such an extensive campaign and the budget is allocated accordingly. It seems that the team is really into making AdaQuest well known is every corner of the world. Enough detail have been provided for every aspect of the project, and how each deliverable will be implemented. The risks and challenges foreseen have been address by the proposer and the team has already taken precautions to tackle them. The team is determined to succeed, even though competition in the game world is high.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1434
Total QA Ratings
5
QA Rating Outcome
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Auditability

4.5 / 5
6 评论

Does the proposal provides sufficient information to assess and audit progress and completion?

Commenter gravatar

This part of proposal is provided information enough for auditability assessment, consist of KPIs, roadmap, milestone, and time horizon, help us easy to understand what will be measured or monitered. The “success looks like” section is explaned very well for us to understand what result would be expected, give us to have vision of the project. The proposers also mention that they will use tools for tracking media that they release and spread, and use analytics to collect datas for the KPIs , so the proposal is auditable.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_714
Total QA Ratings
6
QA Rating Outcome
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They have a good description of how they will handle the project management internally. Also, they mentioned that community auditing will be done through tracking all pieces of media they release and spread, besides the KPIs, which is good to keep track of their development and results. Regarding success metrics, it would be ideal to have some numeric goals, like number of social media interactions, number of people who have joined their Discord through this marketing campaign, number of new sales and money gained due to the campaign, and other similar metrics. They mention that this proposal is a continuation of a previously funded proposal, the non-funded proposals are also listed, which is ideal for transparency.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_31
Total QA Ratings
3
QA Rating Outcome
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The information provided is well more than enough to provide a clear picture of how well implemented it will be for their marketing of their brand as AdaQuest.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_416
Total QA Ratings
3
QA Rating Outcome
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As mentioned above, they have provided specific KPIs to measure the progress and development of the project. They also state that the goal’s accomplishment will be reported through their social channels, ensuring clarity and publicity. The detailed roadmap will be updated every week after the team meeting. All these steps can allow the community to follow, monitor, and assess the impacts of the project. The main criteria for the project’s success are firmly set, allowing them to stay motivated and follow the clear path to their goals. These goals are realistic and attainable.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1651
Total QA Ratings
6
QA Rating Outcome
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Commenter gravatar

Despite the fact that the proposer had offered tools for measuring the proposal's performance, I expect data and milestones to be submitted. Perhaps the proposer should add a link to their social websites (Instagram, Twitter, Discord, Telegram, Reddit) and provide the interaction rate between followers and postings so that we can evaluate the progress more closely. Nevertheless, the team will document and discuss every week, and the community will be updated on the progress on a weekly basis. I am also optimistic about the impact of this marketing strategy, and I believe AdaQuest will benefit much from it.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1934
Total QA Ratings
4
QA Rating Outcome
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For auditability the proposer has suggested that tools for benchmark will be used and track all of media that will be released and spread. Furthermore, analytics will be used to collect data for KPIs that the community can monitor. I see this project as the continuation of the team's past work. The project can grow the cardano community with this drastic market plan. The proposer has provided enough and solid information about auditability and transparency.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_1434
Total QA Ratings
5
QA Rating Outcome
确认你的人性

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