Please describe your proposed solution.
Move-to-Plant: An new concept in the blockchain world!
For many people, the idea of combining running to improve health and planting trees to protect the environment into one seems irrelevant and difficult to implement, even in theory. On the other hand, there have been organized campaigns/events such as sports activities to raise awareness or directly contribute to protecting the environment. However, most of these campaigns/events lack transparency, as users cannot know how much they contribute to the campaign.
It forced us to think of a technical solution combining the two statements above while providing transparency.
That solution is HealthFI - a complete (and already developed) health care application that personalizes exercise and nutrition for users, regardless of gender or age. It helps us realize "Move to plant," which is quite a new concept in the blockchain world (in our opinion), by providing a platform to implement this proposal.
Thanks to the support of HealthFI, users can move anywhere - anytime, letting them know how much they contribute to the campaign. They can also invite their friends, build a community, install HealthFI and participate in physical activities together.
You move, we plant
The concept of the "Turn your steps into Healthy Earth" campaign will be as follows: One or more users will contribute by walking/jogging every day to achieve a cumulative number of distances (unit: km), which will get a tree planted in return.
It typically takes an average person of average height and weight about 1,400 steps to walk a kilometer at a moderate pace (*According to research published in the ACSM Journal of Health & Fitness). Thus, Cardano users only need to maintain a habit of moving about 5000 steps daily and achieve the goal of 5 times/week (i.e., accumulating 17.85 km of travel distance in a week) to plant a tree.
The whole process will be managed and monitored by HealthFI. Specifically, users' total kilometers (or steps) moved will be converted into Gold (HealthFI's in-app currency). This Gold will be then added to a 'fund' called "The Trees Bank." Once the number of Gold has reached the target, we will plant a tree in return.
So it can be summed up in four steps below:
Step 1: Users gain accumulated distance by walking/jogging.
Step 2: It will be converted into Gold (HealthFI's in-app currency)
Step 3: Gold will be used to "buy" a tree in the "Tree Bank."
Step 4: Once the number of Gold has reached the target in the "Tree Bank," 5000 trees will be planted (by us)
In our opinion, this is a simple yet compelling concept. In the future, users (especially those who don't have time to exercise) can still contribute using HealthFi tokens to buy trees in Tree Bank.
Manage planted trees easily with HealthFi
We will undertake the planting and care after planting in the specific area (Ta Xua, Bac Yen, Son La province). After the pine tree reaches the end of its life cycle (about 12 years), we will hand over all these trees to local people for management and care.
Along with that, a QR code will be given to each tree planted. When scanned, the QR code will display information such as the tree planted date, the list of people who contributed, and the coordinates of the tree planted in the specified area.
Also, to scan this QR code, we plan to apply (or integrate) a third-party solution like Atala SCAN (also powered by Cardano) or another partner, depending on our technical requirements. All the above information, of course, can easily be managed with the HealthFI app.
Use NFTs to protect the environment.
Each tree grew will also be digitized in the form of NFT, minted on Cardano's blockchain network.
NFTs can also be considered "Green Certificates." A Green Certificate helps improve the reputation and business efficiency of businesses in many different industries such as real estate, manufacturing, and forestry. So, it will also be our next phase's premise, opening opportunities for us to cooperate with large enterprises and corporations in Vietnam by allowing them to earn Green Certificates.
Make the Cardano community stronger.
The "Turn your step into Healthy Earth" campaign will receive media support and advice from Mr. Vu Quang Huy - one of Vietnam's most famous sports commentators in the 2000s. (https://vi.wikipedia.org/wiki/Quang_Huy_(nh%C3%A0_b%C3%A1o. Mr. Quang Huy is also the co-founder and honorary chairman of Quang Huy Sports company - the official partner of HealthFi.
Beside, with our good relationships with many of Vietnam's press and media agencies, we will promote Cardano in general and Project Catalyst in particular with an extensive PR/marketing campaign.
Finally, we will continue working with businesses, organizations, and local governments to raise funds to plant and tokenize trees. Our goal is to plan and plant 50,000 more trees within the next five years.
Please describe how your proposed solution will address the Challenge that you have submitted it in.
Healthy People, Healthy Earth
"Turn your steps into Healthy Earth" will be a campaign with a dual goal: Cardano users can improve their health by jogging/walking/cycling. Meanwhile, thousands of trees are planted in return.
Of course, users of the Cardano community are also more motivated to exercise daily when complete with a challenge/mission.
We also hope this campaign will help raise awareness about environmental protection, which is increasingly urgent and encourage the Cardano community to switch to using more environmentally friendly transportation.
Building goodwill for the Cardano community
The application of blockchain technology in effective management and transparency of the "Turn your steps into Healthy Earth" campaign will help change the public's prejudices about blockchain, which has been the subject of massive criticism in recent years about the blockchain's environmental impact.
Such activities like mining, in particular, are deemed unnecessary by critics, who say the large electricity requirements damage the environment. However, newer blockchains like Cardano run on a proof-of-stake concept that relies on network "stakers" who lock up their tokens on public nodes to maintain the blockchain. This is said to be more environmentally friendly than mining. Planting trees is a step in an environmentally friendly direction, helping to spread the spirit and value of Cardano, which is always regarded as the 'Green Cryptocurrency' in the crypto world.
Additionally, the public in Vietnam will have a good view of the contributions and role of blockchain technology and Cardano in combating climate change. Through this event, more users will know about Project Catalyst and Cardano.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
Objective risks such as natural disasters or improper care make the number of trees that can grow after planting not reach the target.
Similarly, risks from epidemics (such as the COVID-19 pandemic) can cause fitness and sports activities in general and running competitions, in particular, to be postponed.