PlayerMint: Community Access NFTs

Detailed Plan

What is PlayerMint?

A way to make gaming a more rewarding experience through the use of fungible and non-fungible tokens. On the fungible side PlayerMint creates prize pools of a token called PMX. These prize pools get distributed out to gamers based on their in-game performance on popular titles like Fortnite, CS:GO, and Splitgate every 5 days or epoch. PMX is strictly earned via gameplay performance and there is no requirement for the user to spend money in order to interact with the system. This means there is no potential for monetary loss regarding gameplay performance.

On the non-fungible side PlayerMint features its own NFT marketplace. This is the gamers spot to mint their own crypto-assets to be traded and transacted on the open marketplace all through the token they earn via gameplay performance. This creates a token system economy fueled by gameplay and creativity all on top of Cardano.

What are Community Access NFTs?

In short, a way to enable exclusive access within a community through digital scarcity that can be earned, given, bought, and traded. Imagine your favorite content creator minted their own set of NFTs that not only had strong visual appeal but also offered unique benefits. For example you got to be a part of their next video, earned a role in their Discord with special permissions, and got a VIP badge on their Twitch. Community Access NFTs provide deeper engagement in a way that creates a positive relationship between creator and fan. The creator of course makes money through enabling this engagement and the fan can sell the NFT if they no longer want the access it provides them.

A prominent example of Community Access NFTs is what Gary Vaynerchuck is doing with VeeFriends. VeeFriends is an NFT project that grants its holder benefits in the form of access to Gary and what he's up to. Every single VeeFriend acts as a ticket to VeeCon, a business based conference, for 3 years. Specific VeeFriends offer additional benefits like the "Video Game Vulture" that enable its holders to play video games with Gary in person.

In the past week 162 VeeFriends have been sold at an average price of $64.9k leading to a sales volume of $10.52m (at time of writing). All these sales benefit Gary, but they mostly benefit the token holders.

Bringing Gamers to Cardano
Many creators and gamers are very crypto curious or have already joined the movement. One of the largest esports org founders, Banks of FaZe Clan, is already sporting a CryptoPunk as his Twitter profile picture. This isn't surprising as gamers are digital natives. They understand the value of digital items and are already buying cosmetics for their in-game characters and subscriptions for emotes on their favorite creators' Twitch channels. The jump to a token earned from gameplay performance and NFTs that provide further community access is an easy one for gamers and creators alike.

Launch Status

The PlayerMint project is currently being developed with lots of progress being made on its design. Because PlayerMint has not launched yet this proposal describes the team's objectives, key metrics, roadmap, and budget for before and after the launch of the product. A full product launch is expected around December of 2021.

Pre-Launch

Objectives

Education for creators and gamers on the basics of blockchain and quality NFT projects. This education will focus on using games as an analogy for how the technology works. For example explaining Bitcoin mining through Minecraft.
Once creators are educated the PlayerMint team will offer free consultation on constructing a quality community access NFT strategy. This will involve tokenomics, utility, and marketing so that the creator is ready to mint on PlayerMint once the product is live.
The PlayerMint team will maintain a list of all creators ready to launch their community access NFT strategies as well as keep in close contact with them.

Key Metrics

The number of creators and gamers educated about blockchain/NFTs.
Total onboarded creators audience size.
The number of community access NFT strategies created.

Roadmap and Budget

$13k of the total requested funds will go towards the development of the NFT mint and marketplace on PlayerMint. This development is currently taking place and the requested funds would go towards its completion.

Roadmap - Effective Immediately:

1. Creation of educational materials for creators and gamers

2. Distribution of educational materials

3. Strategize with creators for post-launch

4. Maintain contact with creators

Post-Launch

Objectives

Execute all community access NFT strategies made by creators under the consultation of PlayerMint. Ensure the creators are able to do an equitable NFT launch that creates excitement in their community that can be maintained for the long term.
Market and maintain the community access NFT strategies by focusing on helping the creator interact with their community, sell their NFTs, and increase overall engagement.

Key Metrics (3 / 6 / 12 Months)

The revenue generated by creators: $40k / $100k / $1m
The number of creators and gamers onboarded to Cardano: 10k / 50k / 125k
The number of NFTs minted by creators: 5k / 12k / 50k
The volume of secondary market sales: $10k / $65k / $2m

Roadmap and Budget

$2k of the total requested funds will go towards enabling the PlayerMint team to help market community access NFT strategies. This marketing will be done in full collaboration with the creators in order to create mutual benefit between all parties involved. Any and all marketing materials associated with a community access NFT strategy will be approved by the strategies creator.

Roadmap - Effective at Product Launch:

1. Begin execution of community access NFT strategies

2. Market community access NFT strategies with creators

3. Maintain contact and support for creators

4. Attract more creators

5. Repeat

Meet the Team

Grant Scholl - Chief Executive Officer

Has 2 years of experience in gaming and 4 years in blockchain. He works to build out the ultimate vision of PlayerMint and how it will evolve overtime.

John Rousseau - Chief Operating Officer

Has 34 years of experience in gaming and 2 years in blockchain. He works to maintain the internal company and ensure operations are running smoothly.

Aidan Rankin-Williams - Chief Experience Officer

Has 2 years of experience in gaming and 3 years in blockchain. He works to form the user experience from first contact marketing to engagement across the product and customer support.

Jack Rousseau - Growth Manager

Has just begun his journey in gaming and blockchain. He works to grow the community through the use of social media, networking, and events.

Greg Fox - Strategic Advisor

Has 7 years of experience in gaming and 1 year in blockchain. He works to provide advice and guidance as to how the project should progress and establish quality lines of revenue.

Revenue Model

The PlayerMint revenue model has been constructed with the sustainability and longevity of the project in mind. PlayerMint mints PMX every 5 days. This means the years supply of tokens are minted in 73 separate epochs. Each epoch 80% of the minted tokens will fund the prize pool for gamers to get paid to play. The other 20% of the minted tokens will be distributed to the PlayerMint Team. For the NFT side of things the creator will obtain 98% of all initial market sales along with any royalties they set for secondary market sales. PlayerMint will take 2% of all NFT sales, both initial and secondary. Once the supply cap of PMX is hit this 2% of NFT sales will go towards funding prize pools for gamers to get paid to play. This revenue model aligns incentives between the PlayerMint Team and community. In order for the Team to have sustainable revenue the community must be receiving meaningful payouts of PMX and see reason to mint and trade NFTs.

Mint Condition Example

Thanks for reading the PlayerMint team's proposal! To finish things off here is a fictional example of what community access NFTs could accomplish for a gaming content creator:

Lovelace is a Youtube streamer with a total community size of 25k. She averages about 1k concurrent viewers per stream and gets quality engagement from her chat. Lovelace decides that it is time to quit her 9 to 5 and go full time on her passions in gaming and content creation. She needs to be making more money to do this but wants to avoid an increase in ads. Instead she turns to PlayerMint. Lovelace starts getting paid to play and encourages her community to do the same. After a month of this Lovelace starts minting her own community access NFTs that offer benefits like playing with her on stream and getting 1 free piece of merch every month. Lovelace is now financially stable from PMX payouts from gameplay performance and royalties from secondary market NFT sales that scale with her community size.

Links
Whitepaper and Other Documentation: https://drive.google.com/drive/u/0/folders/1pE-ovr4skgZnzte2qzMmWuN_kk16CzW_

Discord: https://discord.gg/kPUW2e4CCz

Twitter: https://twitter.com/theplayermint