Please describe your proposed solution.
Tamerlane's technology and approach to bulk wholesale trade is set to radically transform and disrupt the $80 Billion global cannabis and hemp industry while creating a broad, deep and unique data cache that will inform and influence the global cannabis industry (value, trade, what to plant, how to process, and when to sell.)
As explained above, this proposal seeks endorsement, funding, and collaboration from the Catalyst community to incorporate blockchain based technology into our existing, rapidly expanding, but still small enterprise. Centered around all aspects of the legal trade of cannabis and hemp materials, in American and International markets. Including supply chain services and the creation of Proof of Smoke® CNFT’s (More about this innovative use below!).
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Cannabis Industry and Overview
First, background about an industry many may not know. And the value Cardano technology can add via the Supply Chain. Typical recreational retail environment. This is the new normal.
Cannabis - a growing global industry
From an illicit black market drug, to an industry and plant deemed essential during the recent pandemic. Cannabis has officially arrived and is the fastest growing industry since the dotcom era, and is now the 5th most valuable crop in America. While recreationally legal in a growing number of countries and US States, some of the most exciting parts of this plant are just now being researched and discovered. Not only have some studies shown how the plant can alleviate debilitation effects of epilepsy and side effects of cancer treatment, the over 100 cannabinoids are showing incredible promise and perhaps the ability to displace current pain relief pharmaceuticals.
Already in America, recreational use of cannabis is legal in 18 states. Medicinal use is legal in 26 states. The trend towards legalization under US Federal law is clear and seemingly inevitable.
Globally the momentum of the green wave continues. Countries that have legalized medical use of cannabis include Argentina, Australia, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, Germany, Greece, Ireland, Israel, Italy, Jamaica, Lebanon, Lithuania, Luxembourg, Malawi, Malta, the Netherlands, New Zealand, North Macedonia, Norway, Panama, Peru, Poland, Portugal, Rwanda, Saint Vincent and the Grenadines, San Marino, Sri Lanka, Switzerland, Thailand, the United Kingdom, Uruguay, Vanuatu, Zambia, and Zimbabwe.
Other Countries such as The Netherlands have decriminalized the use of cannabis.
A new report from the UN’s International Narcotics Control Board has revealed the UK is the world’s largest producer of legal cannabis for medical and scientific uses. Yet proper access to medical cannabis is still out of reach to many UK patients, campaigners say.
The report – that includes data from governments around the world – estimates that the UK produced 320 tonnes of legal cannabis in 2019 – more than triple the 2016 total of 95 tonnes, and accounting for 75% of the global total (468.3 tonnes).
Cannabis as a taxable revenue
“Legalizing marijuana is good for the economy. That's the takeaway from the California Department of Tax and Fee Administration's report in May that showed the state has taken in $294 million in cannabis tax revenue in the first quarter of 2022. Last year in the US, sales of legal, recreational cannabis reached nearly $15 billion. That figure is on target to surpass $25 billion by 2025, according to Statista.”
“Since recreational use was legalized in 2018, California has raked in nearly $4 billion from the excise, cultivation and sales tax on marijuana. The tax revenue is so flush that Gov. Gavin Newsom has proposed the elimination of the cultivation tax to make the industry more competitive and to stamp out the black market.”
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Tamerlane - a growing business
Tamerlane is an experienced, well established leader in a small market. Operating within the Aperon group of companies. We have been growing our market position steadily in Washington State over the past 7 years. As the regulatory environment slowly accepted cannabis as a legal, but controlled substance. More than 300 clients use our brokerage, marketplace and supply chain services. We have contracted with Big Tree to grade 90% of the product we sell.
We are now ready to expand to three other states. Then to all states and countries which have and will legalise the production and trade of cannabis. Convinced that blockchain technology for supply chain (Tamerlane), grading (Big Tree) and online listing service (Aperon) will help accomplish our goals.
Alignment with Cardano
Until we discovered the Cardano community, and learned about the technology, we were uncertain about the best choice of blockchain technology. Or where to look for a blockchain community that could accommodate growth. Finding Cardano we understood your blockchain business & development strategies are perfectly aligned with ours.
Our business faces the same challenges that Cardano faces.
- Scaling efficiently
- Creating Trust in a trust-less environment
- Traceability
- Transparency
- Disintermediation (pushing decision-making out from the center into users’ control)
- Expanding adoption.
Hence our choice of this technology as the future foundation of our business.
What systems & How do they work together.
In this Funding Round we have identified four blockchain systems that can work together.
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The Cannabis Listing Service is the big tent that brings producers and buyers together, meeting in a market environment that provides up to date information about different quality products and ever changing availability.
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The BigTree grading system provides trust, a common language, immutable records and efficiency
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The Supply Chain service enables product provenance, using the International Cannabis & Hemp Standards (ICHS) Certificate of Grade (CoG)
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Proof of Smoke® CNFT’s.
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Recognising the social aspects of recreational cannabis culture (a shared experience - who is enjoying what, enabling feedback)
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Unique, designed and minted by the producer, fractionalised for each 3.5 gm, attached to each shipment (revealing product provenance) and then awarded to each retail sale, for personal use, collection, posting on Instagram, Tik Tok etc.
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Enabling small producers to connect directly to the consumer
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Enabling consumers to buy the same experience again and again.
Solving Market Problems - Traceability & Transparency
Cannabis is a product more like fruits and vegetables than grains. Quality degrades by time, transportation and storage conditions. By the time cannabis reaches the shelf, prices do not normally reflect the quality of the product.
Everyone has experienced buying a tomato, or pepper or orange that looks good but lacks taste. Grown for good looks, not taste.
Making matters worse, cannabis is fast becoming a pay to play game of branding and marketing, and ultimately big money. Rather than the product and the producer standing on their own, for the quality being delivered, the supply chain is riddled with renaming, repackaging, and slight of hand to get the cheapest product out at the highest price. Consumers are presented with incessant noise, excessive choice, lack of transparency and a mountain of mis-information. Including misleading test results. Without quality verification from an impartial 3rd party assessor.
Like many other agricultural crops, cannabis producers and consumers are both challenged by limited market information. Small quantities of a particular flower and lack of reliable branding make it difficult to find a product consumers like, over time.
The result is a consumer who doesn't know what quality they are buying, has no clue of where it came from, and has even less clue of how to buy a good product again.
Blockchain technology allows us to tackle all of the above challenges while delivering the following value add:
- Flips the script on producers being underpaid, under appreciated, and underrepresented at the retail counter.
- Provides a transparent immutable ledger of product provenance and traceability from seed to sale.
- Educates and informs the bulk wholesale buyer on every transaction what is being sold and bought with 100% confidence.
- Educates and informs the consumer about all aspects of the product they are buying, where it came from, how it was handled, and connects them directly to the producer and supply chain that delivered the product.
- Empowers farmers and producers to connect with their consumers while providing intrinsic value in the form of loyalty incentives.
- Educates the consumer based on what cannabis is and is not versus misleading marketing and hype.
SYSTEM DESIGN:
- Products are listed on the CLS and submitted in accordance with the standardized language and characteristics as laid out in the [ICHS](<HTTPS://ichstandards.org >). Entered on the blockchain.
- UNVERIFIED CNFT Created
- Grading & Quality Verification available through grading companies (Example: Big Tree).
- Once Graded, CNFT becomes VERIFIED
- Industry Stakeholders (Farmers, Processors, Brand Manufactures, Distributors and Retailers selling QUALITY will be incentivized to Grade and Verify in order to leverage the CNFT and Quality Verification Badge.
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- As a product is bought and sold through the supply chain, it will need to be reverified each time it changes form. Example: Flower turned into pre-rolls.
- When product is packaged into its final retail package, and IF it is quality VERIFIED, it will receive the above badge and a QR code providing access to the CNFT and product provenance information stored on the blockchain.
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- This CNFT is a collectible that sits in their wallet as a Proof of Smoke® CNFT. It can be traded away like other CNFTs but it can also be used to unlock special benefits. For example discounts, invitation to events, first orders on a new product, etc. Or it can just be used to show what a sophisticated weed connoisseur the holder of the CNFT is.
Please describe how your proposed solution will address the Challenge that you have submitted it in.
The challenge establishes the need for proposals with these qualities.
“Cardano needs a thriving ecosystem of different Dapps, products and integrations for the community to use that increasingly become the better alternatives over current centralized providers.
The more interesting and useful the products and integrations are that can be built in the ecosystem the more reasons people have to interact with the Cardano blockchain that can help further drive more adoption, feedback, growth and even more innovations.”
It is doubtless that the Supply Chain 4 Legal Cannabis/Hemp and associated listing service and marketplace will be among the most interesting and useful products for a broad range of age groups & particularly interesting to many Cardano and other cryptocurrency community members - globally!
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
Cost overruns : A risk that all projects face. In the case of Aperon Group of Companies, a well established, revenue generating company, we have the ability to supplement catalyst funding owing to cost overruns.
Technology complications : As of the time of submitting this proposal, the Cardano protocol is ready to launch a new version “Vasil” which seems to have all the features that are required for a listing service and simple market place. Contracting with highly experienced Haskell devs, experienced in Plutus, and past experience with stable coins and IOG suggests that unexpected technology complications can be resolved.
Unavailability of Key Persons : Any juristic person (registered company) faces the risk of losing a Key Person. IN the case of Aperon, as the founder, the CEO is unlikely to leave. In the case of unexpected events, within the corporate realm, the company has a succession plan for key persons. In as much as blockchain development is contracted to an individual, system architecture and specifications will be the earliest deliverables. Allowing another dev to continue the work, in case of unavailability. Worst case would be delay in delivering while we found a suitably qualified replacement developer.
Market Uptake : Many Catalyst proposers are creating innovative, new products and services for which actual market demand has not been demonstrated. New systems always face the risk that market demand would not be as great as required to be sustainable. In the case of a commodity listing service, Aperon is developing the listing service in response to the demands of hundreds of customers built around our 7 years of experience in the legal cannabis market..
Inadequate Business experience : Many Catalyst proposers building new products and services within a technology ecosystem do not have business experience. Start-ups often find success depends on non-technical issues such as HR, marketing, accounting, regulatory compliance, banking relationships and others. With 25 years experience in the global commodities environments, Aperon’s systems, procedures, network of customers and service suppliers prepares us for expanding our business in this dimension.