Nifty Row NFT Marketplace for the unsung supports audio and visual art including both digital art and contemporary fine art. Nifty Row has a simple mission to empower the unsung art communities starting in Africa to leverage blockchain technology to eliminate the issues of trust, authenticity and provenance of artwork while improving time to market.
Nifty Row will also develop a DeFi (Decentralized Finance) services such as credit, savings, staking and insurance which are usually not easily accessible to artists.
Nifty Row will also feature the Nifty Row Token which will be managed by a Decentralized Autonomous Organization (DAO) that will operate through blockchain governance.
The Nifty Row DAO token will function via the marketplace to provide ongoing support for the creative community by means of :
•Early access to presales
•Authorized Collections
•Voting on proposals
•Guaranteed royalties
•NFT Lots
•Discounted Fees
•Exclusive Access to Mint
•Funding of Creative Initiatives and Projects
Total Alignment with the Cardano project catalyst Fund 8 Mission - “Quality Dapps and integrations will increase utility & adoption of Cardano” is exactly what we are trying to do with this platform.
We plan to help the hundreds of millions of online creatives in the unsung regions starting in Africa, to begin creating, collaborating and financially saving to secure their futures via a Ada powered platform.
The proposed solution will possibly impact the Cardano ecosystem by increasing Ada adoption through the use of the Nifty Row NFT Marketplace across the unsung region (Africa, South America and MENA region).
Marketing Plan
A. Influencer Marketing: We will work with top African influencers on twitter, tiktok, Instagram, YouTube, and Facebook as well as notable youth public figures and skit makers.
Some key influencers in the African/Nigerian Blockchain Community include:
Crypto Round Up Africa @CRAspaces on Twitter. Join in for a Twitter Spaces session to discuss Cardano Protocol.
BTCryptoCoach @ThePaulOla on Twitter. 25.4k Twitter followers and an active Telegram Channel having 4.2k Subscribers.
Crypto Coach @wisdomMatic on Twitter. 40.8k Twitter followers
Tola Joseph Fadugbagbe on Facebook. Founder Crypto Masterclass. Has 29k+ followers on Facebook.
Other Large Scale Influencers
@Asemota on Twitter 188K followers
@mrmacaronii on Twitter. 1.3M followers.
Sydneytalker on Instagram. 3.3M followers.
B. Community Marketing: We will invest in building a community that will be hosted on a messaging platform like telegram, Slack or Whatsapp. This will help with engagement, networking and dissemination of information. This community will also give members a sense of belonging. We already have a telegram channel Telegram: Join Group Chat 4 and a twitter handle twitter.com/NIftyRow
C. Event Marketing: We will leverage existing events and also create our own events - virtual and physical. This will help establish us as authorities in this space and open up for more opportunities. It is also a great way for us to do PR.
D. Content Marketing: We will leverage on these channels to put out content - blog, twitter spaces, clubhouse sessions, Youtube, podcast. This will serve as a funnel to build our community.
E. Email Marketing: We will leverage this to give updates to members of our community. These emails will be sent out weekly or can be sent as a monthly roundup.
F. PR: To stay top of mind, drive awareness and relevance, we will invest in doing PR quarterly. This can be on radio, TV or popular digital news and tech blogs.
G. Events: Finally, for the purpose of strengthening Cardano's African ecosystem, it will be important to continue sponsor and participate in events such as conferences & meetup for the creative communities in Africa.
H. Good Publicity: For the success of a Creatives DAO we believe it is crucial to spread the word on the benefits of Cardano -and blockchain at large to various key stakeholders in government and the general public who have misconception of blockchain as been related to money laundering and scams. A good outline of Cardano's project catalyst with appropriate media campaign will go a long way to alleviate this misconceptions.
Furthermore, the governments can be made more aware of the negative impact of counterfeiting on the creative communities including stagnant growth of the art industry and increased unemployment. (https://openknowledge.worldbank.org/bitstream/handle/10986/23923/The0economic0e0developing0countries.pdf;sequence=1)
For an example, according to an article By Gerard de Kamper, the Chief Curator Collections, University of Pretoria, estimated that about 30% of artwork searches online yielded in fakes and it's mostly the black modernists (1960-1990) whose legacies are suffering. (https://qz.com/africa/1733915/the-popularity-of-african-art-has-led-to-a-market-for-forgeries/)
In Nigeria which has the third largest crypto community in the world, users are experiencing hastily by the Central Bank of Nigeria (CBN) which issued a circular to Banks restricting them from offering Banking services to Crypto companies or known users.
In the 3rd quarter of 2021 a federal high court has ruled against CBN on the matter and has instructed CBN to grant approval of banking services.
However, our company is registered in more neutral jurisdiction i.e. United Kingdom away from the reach of the CBN.
Also, the crypto adoption level in Nigeria and Africa has since doubled and crypto trading has grown through P2P services.