pool is already using the ADAPlus platform for epochs calculations and performing mass payments. Conditions can be more flexible. For example, new delegators will get additional fixed amounts based on the gradation of the stake they provide. On significant dates, SPO may reward its most loyal delegators. ADAPlus saves a lot of time for pool operators and makes such marketing campaigns simple.
<u>Delegators directory - search, filtering, analysis</u>
ADAPlus will have a pools directory and a delegators directory. The pools directory is aimed to promote smaller SPOs running mission-driven pools or offering marketing benefits to delegators. It will not use a rating similar to Daedalus or AdaPools that provides benefits only to saturated popular pools. Pool owners can register subdomains in the system with the name of their ticker and display pool stats, announcements, and current promotions. Along with a pools directory, ADAPlus will have a catalog of delegators with a rating, depending on the delegated amount, delegation history, transactions history, wallet creation time, and some other parameters. This directory will provide pool operators with a tool to shape their marketing policies and run tests and calculations. For example, you can determine the average amount of delegation to a staking pool, the activity of using Cardano by delegates, and to find out what events influenced the transition of a group of users to another pool. In addition, it is possible to study delegators' behavior locally for one specific pool and globally as general user movement patterns under different events. For instance, when luck in pools decreases for several consequent epochs or when the commission percentage rises.
<u>Payouts from affiliate marketing</u>
As cryptocurrency adoption grows, many online affiliate programs start to offer payouts to webmasters in cryptocurrencies to lower fees and simplify the process. ADAPlus will make the payout process convenient and straightforward. This can induce additional popularity and adoption of Cardano into the affiliate marketing business as transaction fees are much lower than making payouts in BTC or ETH. In addition, packing many payments into a single transaction saves businesses money.
Suppose the contextual advertising network has thousands of partners who want to receive payments in Cardano with existing wallets. In that case, this becomes an almost impossible task that requires colossal, time-consuming, and monotonous actions. The system will make it possible to make such payments in one click, saving more than 10x on fees.
<u>Investment funds and others</u>
Many businesses need to make mass payments regularly. A list of recipients or amounts may differ every time. By exporting lists to a simple CSV format and importing it to ADAPlus, the process is simplified as the system immediately analyzes their audience.
Roadmap
<u>Stage 0 - Proof of Concept (up to 2 months of development)</u>
We will release a website that SPOs can use to send rewards to delegators based on different parameters. We want to deliver a working proof of concept before Fund 6 ends. For intense testing from our developers and everyone from the community, we will provide three independent versions that will work with the Cardano mainnet, testnet, and a guild network. You will be able to perform test mass payments with tADA without having to spend real ADA.
<u>Stage 1 - Active development (up to 6 months)</u>
Creating a delegators directory and flexible search/filters to be able to analyze and export lists.
Active FE and BE developing.
<u>Stage 2 - Wallets solutions (up to 3 months of development)</u>
Launching internal wallets to simplify payments for clients that need it.
Security audit for implementing internal wallets performed by one of the external companies.
Improvements on CIP-13 (Cardano URI scheme) to include mass payments.
Onboarding as many popular wallets as possible to support CIP-13.
<u>Stage 3 - Marketing, ondoarding larger companies</u>
Educational resources and marketing materials explaining the benefits of using Cardano for mass payments.
Onboarding larger companies that can benefit from payouts in ADA.