Please describe your proposed solution.

As the solution we offer in our Platform using Cardano Network, Definitely this will be impactful for Cardano Network. Because we build Traceability System with our Perak Token (made under Cardano).

In the business side, people who want to publish their ads must use this Perak Token to run their ad campaigns to various channels.

There'll be rewards for publishers (in ADA for sure) per view and per click.

So our Platform will meet SSP (Publishers) and DSP (Campaigner) to do the Business.

We can imagine how huge the transactions in our system, we collaborate with local offline advertiser here in Indonesia to make this happen.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

We are focusing on the Traceability Issues. So this would be challenging How Advertising Platform combine with Blockchain to get more impact for both Publishers and Campaigners. To aim transparency in our Platform, we will need integration with Blockchain System in this moment on Cardano Networks.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Every single business has its own Risks for sure. In our business (advertising business), the risk is when we have low demand (low Campaigner). So to mitigate this risks, we work together (partnership) with Digital Agencies in Indonesia. We already partner with 3 Digital Agencies in Indonesia and we are working on the Integration currently.

Another Risk that we will need sponsorship from Blockchain Networks to support us on the Traceability

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our Timeline :

June 2022

• Collecting Digital Agency Partners local or global
• Blockchain Integration Development
• Maintain Current Platform to supports BAU
• Connect with the community or DAO

July 2022

• Open for Public Publishers (currently we limit our publishers)
• Community Events
• Pitching Session with several Local Investors
• Blockchain Integration Soft Launching
• Develop Android and iOS Application (currently reserve on Web App)

August 2022

• Release Beta Version Android and iOS Application
• FGD with Publishers
• Community Events
• Add more Advertising Channels with Partnership Program
• Boost Up numbers of Campaign on all Channels

Please provide a detailed budget breakdown.

$20,000 for Software Development

$40,000 for Marketing Promotion

$5,000 for Events Community

$25,000 for Operational Office

$10,000 for Contents and Media

Please provide details of the people who will work on the project.

Lutvi Rosyady (Lead & Software Engineers)

https://www.linkedin.com/in/lutvirosyady/

Patar Hutajulu (Business Development)

https://www.linkedin.com/in/patar-hutajulu-6998aa119/

Ibnu Fajar Y (Product Manager)

https://www.linkedin.com/in/ibnu-fajar-yunardi-037048a6/

Flabi Raya (Software Developer)

https://www.linkedin.com/in/flabi-raya-a8a005153/

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes definitely, Because we still need more resource (people & Third-party library) and we'll need more supports from Cardano Community

Please describe what you will measure to track your project's progress, and how will you measure these?

We are using Trello to track visibility of this project, we will attach it soon

What does success for this project look like?

When the Blockchain Sponsorship joined us and All Blockchain Integration in our platform released

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

I think this is my new project not related with any other projects previously