Please define the positive impact your project will have on the wider Cardano community
Youth in developing countries have limited opportunities to showcase and monetize their artistic and creative skills. According to the World Economic Forum, creativity is among the top 5 sought-after skills of tomorrow, and yet, youth in developing countries are discouraged to pursue the arts given their expectations of limited economic prospects.
While the internet expanded opportunities for emerging artists from developing economies to access the global art market, they still face systemic barriers, financial constraints, limited art industry exposure, and unequal power dynamics. This leads to unfulfilled potential, as many artists abandon their dreams and pursue alternative career paths. This not only deprives individuals of the chance to express their talents but also weakens cultural diversity. Even the few who do break through, receive very limited credit for their work.
NFTs could level the playing field, giving young artists the ability to monetize and gain global visibility for their art, but 82% of Gen Z think NFTs are a scam.
Our concept revolves around an experiential education program on NFTs using a global art competition, we can restore trust in the system and unlock the creative potential of young artists, provide them with platforms for recognition and income generation, and contribute to a more inclusive and vibrant artistic landscape globally.
Art Beyond Borders is a concept that will have the primary objective of introducing as many young people to the value of NFTs with NMKR and the Cardano NFT ecosystem. With Goodwall focusing on youth in developing economies, which accounts for 90% of youth globally, and 80% in the global south, this new concept to engage youth will give visibility and exposure to the Cardano NFT ecosystem. Art Beyond Borders will use the NMKR Dev API to both mint and auction the art, while also creating a white labeled Marketplace "GoodArt" using the API.
We will measure the success of our initial testing of our concept with the below KPIs that will benefit the Cardano ecosystem by organically building trust with youth globally and raising awareness on the benefits of NMKR NFTs, positively influencing youth participation in the ecosystem notably in the global south:
Youth Reached: measured by direct impressions of the competition and related art. Target 500’000+.
Youth Engagement: Active participation in the challenges, including comments, likes, and shares of the art submitted to the competition.
Youth Participation: Art submitted by youth to the competition. Target: 250+
ADA raised: to measure the impact we have on crediting young artists and creating an evergreen art fund to sustain the competition year-on-year. Target: ₳35000
Youth Perception: qualitative survey post-competition to measure the % of them who trust NFTs and % of young artists who would use them, in particular using the Cardano Ecosystem
During the course of the concept testing, user surveys will be conducted in order to assess the impact of the program. These surveys are aimed at assessing the appreciation of the young participants of the Art Beyond Borders challenge in terms of challenge dynamics, rewards, and topics and asking questions regarding the potential impact in terms of upskilling. Goodwall has developed strong expertise in implementing programs globally and in specific regions, monitoring the implementation of programs through specific internal tools, notably:
A Performance Dashboard, which allows live monitoring of the performance of programs through specific metrics (e.g. impressions, user engagement, reach, qualified entries, etc.). A link will be made available to the Cardano community to access this information at any time.
