The solution is to create a B2B NFT Marketplace that connects content owners (recipes, instructional videos, concepts, nutritional plans, menus) with potential buyers who want to have metadata rich content that is easily searchable and certified with the power of blockchain.

The key element of the start of the project is to develop the user journeys, personas and use cases that could be efficiently built by leveraging existing Cardano NFT projects.

By detailing the personas, user journeys and matching use cases, the white labeled platform would create an intuitive, easy to navigate NFT minting experience for food recipe owners and then allow them to list these recipes on their existing websites and social media for monetisation.

The biggest challenge of this project is similar to what the web3 industry is facing which is making the technology interface user friendly enough for almost anyone to use, in this case creatives, foodies, chefs and food professionals.

This is a feasibility study that would be delivered in parts at monthly intervals for full visibility to the Catalyst Team including:

1. Detailed personas, use cases and user journeys
2. Monetisation model using NFTs as downloadable content
3. Detailed Ux Ui design to skin/white label an existing Cardano NFT Marketplace

Part 1: $1500 Personas, use cases and user journeys design deliverable

Part 2: $1000 Monetisation model as part of a business plan for the platform

Part 3: $2500 Detailed Ux Ui Case Study for the user interfaces, design language, wire frames

Digital Savvy Business Analyst - Part 1

Blockchain Business Development Expert - Part 2

Ux Ui Designer - Part 3

Project Lead - Karim Sahyoun

Each and every deliverable uploaded to the project Github repository would be an open resource for the community to verify and to use as they see fit.

Success for this project is contributing to the vision of the Cardano Community of making blockchain technology more user friendly and useful for the existing business community even if they are not digital natives.

This is a first time proposal that would be followed up with future elements in Fund9