[IMPACT]
Learning blockchain and Cardano is hard for everyone. If we create a community where people can share their struggles and explain to the others what they have learned in their own words, we can create a community where people educate each other, and generate a big library of different ways of explaining this difficult subject.
Every person can choose freely the language in which they make their own blockchain diary, and also the way to do it. The easiest way will be a vlogtype of diary, but also podcasts, written explanations or presentations will be possible
A questionnaire will be provided with the key questions to be answered to explain a blockchain/Cardano principle, or can be chosen freely by the diary submitter
Marketing will be done in first phase focused on social media marketing, spear headed by Tisha who has experience in promoting businesses online. Twitter - FaceBook - Instagram - YouTube ( the Langbassadors YouTube channels ) - TikTok. Marketing budget will be used to promote the website on these social media to test out which medium works best for the promotion of this initiative. Swarm sessions - TownHalls and discord promotion will be done by Rik & Tisha to increase awareness within the Cardano & Catalyst community itself
Besides the creation of the website in the first 3 months after funding, we intend to sponsor blockchain diaries of 3 people , done in 3 different languages as well to demonstrate that everyone choses the format and language they feel most confident about. Each of the 3 sponsored diary writers engages themselves for bringing minimum 1 entry a week during a period of 1 year, to ensure a solid basis of website content.
The possibility for subscribers will be created to rate the diary writers and individual content
The website will be open to everyone, and a key success parameter will be the number of diary submitters we can generate over that period of 1 year.
The second success parameter will be the number of subscribers/views we can generate on the website.
In the long run when the Education hub has generated enough diary submitters and subscribers, incentives will be introduced to reward excellent content and content providers, chosen by the ratings of the subscribers
This will be a long term project, since the step from being a crypto newbie to becoming a seasoned Catalyst voter or proposer is immense.
[FEASIBILITY]
First 3 months : creation of website
After 3 months : start of publishing blockchain diaries of the 3 people each in a different language ( English - Filipino - dutch ) with minimum 1 entry a week.
- After 6 months we will have generated minimum 42 entries
- After 9 months we will have generated minimum 84 entries
- After 12 months we will have generated minimum 126 entries
- After 15 months we will have generated minimum 168 entries
Milestones we hope to achieve are
- reaching minimum 10 diary submitters in the first year of publishing
- reaching minimum 100 subscribers within the first 6 months of publishing
- reaching minimum 300 subscribers within the first year of publishing
- reaching minimum 1000 views within the first year of publishing
Website domain (1 year ) : 60 USD
Website hosting ( 1 year ) : 360 USD
Website design & programming : 2500 USD
Website content creation : 2500 USD
Project management : 1000 USD
Sponsoring of 3 diary submitters ( min 1 entry / week ) - (100 USD per person per month) : 3600 USD
Miscellanious : 1000 USD
Marketing budget : 2000 USD
Total budget : 13020 USD
Blockchaindiary is meant to be a community for all types of demographic users, hence the choice of sponsoring 3 completely different type of profiles of diary submitters, from young and a complete crypto and blockchain newbie to more experienced and active Catalyst proposer.
Rik is 50 years old and completed his Master of Economics in 1991, has 25 years of Business-to-business sales experience-6 years as entrepreneur + Catalyst Fund 5 & 6 winner.
He will perform the project management, the website content & be one of the diary writers in English & is well educated in crypto & Cardano.
Tisha Caburian is 40 years old and completed her Master in Development Management at the Asian Institute of Management last 2020.
She had 20 years of experience as an educator, a former Principal in College of the Holy Spirit Manila, High School Department, and currently working as a Junior High School Science teacher. She was a former Cornerstone Program school coordinator for 2 years to help top 30 grade 9 students receive leadership and values formation programs
She graduated Cum Laude with a degree of Bachelor of Secondary Education, major in General Science.
She is a network marketing professional and an entrepreneur.
Tisha will be heading the social media marketing & be one of the diary writers in her native language, Filipino. She has a basic understanding of blockchain and Cardano
Jeroen is 22 years old & natively dutch speaking, has 2 year experience as a gardener & 3 years experience in the hospitality industry & be one of the diary writers in dutch.
He is a complete crypto newbie
Our programming team exists of 1 professional designer & UX specialist and 1 professional programming & back end specialist with 4 years of experience.
[AUDITABILITY]
First 3 months : creation of website
After 3 months : start of publishing blockchain diaries of the 3 people each in a different language ( English - Filipino - dutch )
Auditability can be achieved measuring
- number of diary submitters
- number of diary entries
- number of website subscribers
- number of website views
First 3 months : creation of website
- After 15 months :generation of minimum 168 diary entries
- reaching minimum 10 diary submitters in the first year of publishing
- reaching minimum 300 subscribers within the first year of publishing
- reaching minimum 1000 views within the first year of publishing
https://cardano.ideascale.com/c/idea/369756
https://cardano.ideascale.com/c/idea/352267
https://cardano.ideascale.com/c/idea/369707
The vlog & presentation entries of the blockchaindiary website will also be published in the corresponding Langbassadors YouTube language hubs, which has received Funding to create white board animation videos explaining blockchain and Cardano.
Possible written diaries will also be published on our funded website : blockchaintranslation.io.
