Detailed Plan
Short interviews by Mie Tran and co-host(s) that get directly to the point and ask the hard questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format.
The interviews will be translated into several languages, Japanese, Korean, Vietnamese,… Proposers will get global publicity around their projects and can increase voter trust and understanding by posting a link to these videos in their projects. Low effort ways to engage voters in assessing proposals and tapping into existing insights.
● <u>Improved trust</u> - meet the proposer in a live one-on-one conversation with Ms. Mie Tran as she asks probing questions to learn what makes him/her tick, why he/she made the proposal, and how it will impact the world. You may be surprised by the answers.
● <u>Improve browsability of Catalyst</u> - No longer do voters have to read proposals in several formats or watch videos in different and lengths. Everyone gets 90 seconds to impress the audience.
● M<u>ore educated voters</u> - everyone should be able to simplify their proposal into a 90-second elevator pitch. If you can't make an impression during the 90-second interview, it is a good time to step back and reflect.
● <u>Great recruiting tool</u> - Once a project is voted in, the video will be a great way to communicate with the community especially asking for help.
I M P A C T
<u>Detailed Problem Description:</u>
The proposal audience doesn't have the time to read through dozens of proposals that are incomparable due to the different levels of communication skills and different formats.
Catalyst TV will be a great place to brows projects and find the ones you like. Then get to know the proposer and learn about the proposals.
The problem and solution statement will be in the text of the video so the voter, and when the voter finds a proposal interesting, the voter can watch a 90-second capsule of the project.
<u>Detailed Solution Description:</u>
- Meet the proposers as they sit down for a 90-second spontaneous conversation with Ms. Mie.
- All proposers will be asked similar questions under the same time constraints, and in the same format.
- Voters will be able to review these 90-second capsules and get a real feel for the propers and what makes them tick.
- I will conduct a conversation, ask the hard questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format. This will increase the number of voters and also proposer's reputation and credibility who use our service
- The content will be translated and subtitle into Vietnamese, Indonesian, Japanese, …
- The videos will be posted on our Youtube channel where people can consider as a resource for "live proposals"
- The videos can be linked directly to the proposal where people can quickly have a look at it and make a decision if this is a good proposal to vote for.
- The video can also be shared on other social networks
- There will be a team for each challenge.
F E A S I B L I T Y
<u>Budgeting:</u>
- Video editor subscription: USD 200.00
- Interviewer: USD 15.00/each video
- Translation: USD 10.00/each video/each language
- Content Creator: USD 10.00/video
- Video editor: USD 10.00/video
⇨ For 4,000 USD, the total videos made will be around 50 videos.
A U D I T A B I L I T Y
- The videos will be public on the official Youtube Channel and the website domain
catalystprojects.tv
<https://www.youtube.com/channel/UC1O886HERDjIZ-kZ-WVuYAg>
Measures of Success, Key Performance Indicators:
- Will publish video analytics including:
+ View count on each video
+ Play rate
+ Feedback and comment
+ Social sharing
References:
- Eastern Townhall co-host
- Viet Nam Eastern Townhall moderator & Interpreter
- Cardano Viet Nam Catalyst project Telegram co-host
- Youtube link for Eastern Townhall meeting attended: <https://www.youtube.com/channel/UCV2lFD4AtGRT-WIrLoX58lg>
