Detailed Plan
Short interviews by Mie Tran and co-host(s) that get directly to the point and ask the hard questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format.
The interviews will be translated into several languages, Vietnamese, Japanese, Indonesian,.. and many more to go… Proposers will get global publicity around their projects and can increase voter trust and understanding by posting a link to these videos in their projects. Low effort ways to engage voters in assessing proposals and tapping into existing insights.
● Improved trust - meet the proposer in a live one-on-one conversation with Ms. Mie Tran as she asks probing questions to learn what makes him/her tick, why he/she made the proposal, and how it will impact the world. You may be surprised by the answers.
● Improve browsability of Catalyst - No longer do voters have to read proposals in several formats or watch videos in different and lengths. Everyone gets 3 - 5 minutes to impress the audience.
● More educated voters - everyone should be able to simplify their proposal into a 3 - 5 minutes elevator pitch. If you can't make an impression during the 3 - minute interview, it is a good time to step back and reflect.
● Great recruiting tool - Once a project is voted in, the video will be a great way to communicate with the community especially asking for help.
I M P A C T
- Detailed Problem Description:
- The proposal audience doesn't have the time to read through dozens of proposals that are incomparable due to the different levels of communication skills and different formats.
- Catalyst TV will be a great place to browse projects and find the ones you like. Then get to know the proposer and learn about the proposals.
- English will also be a big barrier for voters who do not speak English as their first or second language, which makes it hard to understand the proposals and they might vote with the crowd.
- The problem and solution statement will be in the text of the video so the voter, and when the voter finds a proposal interesting, the voter can watch a capsule of the project.
Detailed Solution Description:
- Meet the proposers as they sit down for a 3 - minute spontaneous conversation with Ms. Mie.
- All proposers will be asked similar questions under the same time constraints, and in the same format.
- Voters will be able to review these 3 - minute capsules and get a real feel for the propers and what makes them tick.
- I will conduct a conversation, ask the hard questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format. This will increase the number of voters and also proposer's reputation and credibility who use our service
- The content will be translated and subtitled into Vietnamese, Indonesian, Japanese, … to attract voters from Asian countries
- The videos will be posted on our Youtube channel where people can consider as a resource for "live proposals"
- The videos can be linked directly to the proposal where people can quickly have a look at it and make a decision if this is a good proposal to vote for.
- The video can also be shared on other social networks
- There will be a team for each challenge.
F E A S I B L I T Y
***Please watch my very first video interviewing Tim O'Brien with his proposal: Paperless Cross-Border Trade in Fund7 Challenge Nation Building Dapps.
The video is 4 minutes in length with English, Vietnamese, Japanese, and Indonesian subtitles
I will build a team to make the most out of the number of increasing proposals, I will contact proposers or they can contact me for the interview.
<u>About me:</u>
- Eastern Townhall co-host
- Viet Nam Eastern Townhall moderator & Interpreter
- Cardano Viet Nam Catalyst project Telegram co-host
- Youtube link for Eastern Townhall meeting attended as moderator and translator:: <https://www.youtube.com/channel/UCV2lFD4AtGRT-WIrLoX58lg>
- Linked: https://www.linkedin.com/in/ngocmytranle0407/
<u>Budgeting:</u>
- Video editor subscription: USD 200.00
- Doman subscription: USD 100.00
- Interviewer: USD 15.00/each video
- Translation: USD 10.00/each video/each language
- Content Creator: USD 10.00/video
- Video editor: USD 10.00/video
⇨ For 3,900 USD, the total videos made will be around 50 videos for 3 languages each.
A U D I T A B I L I T Y
- The videos will be public on the official Youtube Channel and the website domain
+ catalystprojects.tv
+ <https://www.youtube.com/channel/UC1O886HERDjIZ-kZ-WVuYAg>
Measures of Success, Key Performance Indicators:
- Will publish video analytics including:
+ View count on each video
+ Play rate
+ Feedback and comment
+ Social sharing
Risk Management:
The total time to conduct a video without subtitles is 2,5 hours and with subtitles will be around 5 hours.
The risk I encounter is the time we have for interviewing, we have around 2 - 4 weeks before the voting stage so that proposers can use the videos as the marketing means, I need to build a solid team if I want to have more interviews for each fund and also deliver quality content and translation.
