(https://twitter.com/CardanoPolska))
5. Mailing list with weekly/bi-weekly updates
6. Discord channel
<u>Budget:</u>
1. Server + domain (1y) ~$200
2. Suitable theme with customized graphics (logo, buttons etc.) ~$250 (could be done as a community contest to find secret "gems" - freelancers)
3. Articles:
- translations $0.02 per word, average length of article 1000 words = $20; 3 articles a week ~ $60; per month ~$240; per 6 months ~$1440 (+ free 'guest articles' by Cardano Ambassador, news pieces thanks to cooperation with local crypto news outlet)
- original pieces $0.03 per word, occasionally, ~4 per month ~$120, per 6 months $720
4. Podcasts: 1 professional podcast per 2 weeks, with guests (experts, community members, developers), published on already known YouTube channel + Spotify + Apple, Google Podcasts and more, sometimes with rewards for listeners: ~$200; 2 per month, around 10 per 6 months ~$2000
5. Cardano merchandise (like stickers, pens, T-shirts) to incentivise our community moderators tirelessly working pro-bono and encourage new member to activity - quizzes, Kahoots, livestreams (Telegram, Twitter, Discord, YouTube): ~$600
6. Marketing - awareness campaign:
- targeted social media ads (FB/Twitter) - $100 per month, per 6 months $600
- Google search ads - $100 per month, per 6 months $600
- possible SEO consultations ~$250
- guest articles on external websites to gain traffic - free
Any remaining funds could be used as community incentives: creative contests (like new infographics), quizzes, lucky draws etc.
Total: $7000
<u>KPIs:</u>
1. Amount of content originally created in Polish
2. Amount of content translated into Polish
3. Number of users that have joined local Cardano groups
<u>Definition of success:</u>
a) 1st month:
- setting up fully working website consisting of 20 basic articles (batch of new pieces and those previously disseminated across forum.cardano.org) and current news
- signs of community growth
b) 3rd month:
- doubling the numbers on Telegram, tripling the numbers on Twitter
- website with over 50 high quality articles related to Cardano
- appearing in top 30 on Google under terms related to Cardano
c) 6. month:
- website with over 100 high quality articles related to Cardano
- 1st page on Google under term "Cardano"
- another x2 growth of social media pages
d) 1 year+:
- live meetups of our flourishing community
- video tutorials (probably earlier)
- cooperation with developers (probably earlier as they are already in our community)
- developing into complete Polish Cardano Community Hub