Detailed Plan
To attract entrepreneurs from outside the Cardano community, we need to grab their attention. Times Square represents the most vibrant commercial project on Earth, guaranteeing exposure.
Our organization specializes in conducting interactive digital out-of-home (DOOH) campaigns on Times Square. We are proposing to develop a similar campaign for Cardano ADA to be screened on Times Square billboards.
This exposure will incentivize young entrepreneurs to invest in ADA. We will provide ADA proposers with the opportunity to select the most compelling ideas for funds 7 and 8. We would also encourage young entrepreneurs to endorse the Cardano community and share the campaign on their channels.
<u>Interactive DOOH Campaign</u>
<u>Phase 1</u>
To start, we will launch an interactive DOOH campaign countdown clock for funds 7 and 8 to generate a buzz.
<u>Phase 2</u>
During phase two, we will show the real-time status of the submission using dynamic graphics to make the process more fun, competitive, and exciting.
Cardano's official social media account can post the billboard live feed to amplify the event.
<u>Phase 3</u>
Finally, in phase three, we will announce the most exciting ideas of 2021.
<u>Budget in Total USD 56,000</u>
30 secs Creative content*3 = 6,000
Times Square Interactive Billboard*2 hrs = 50,000 (Include the photographer service for social media post/global press release)
- 30secs Creative A - Countdown clock: 5 mins every day for 8 days, 5mins*8days = 40 mins
- 30secs Creative B - Real-Time status: 5 mins every day for 8 days, 5mins*8days = 40 mins
- 30secs Creative C -the most compelling idea prize: 5 mins every day for 8days, 5mins*8days = 40 mins
