[IMPACT]
We want to motivate Indonesian people to engage more in Cardano Ecosystem. After some research, the best way is using YouTube as the platform to reach Indonesian (see statistics below)
If funded, existing Cardano communities will see a rise in interest in learning Cardano itself and on building on top of Cardano from the Indonesian community. This interest will act as an indicator to the team and the larger community to continue to build upon this proposal by participating in requesting further funding.
Main Challenges:
Production and creative process to deliver the videos that fit our audiences, and the Youtube channel are still new. Video production also need many man hours, from pre-production up to final post production
Mitigation strategy:
Pre-Production / Content
We will use and adopt the Cardano Indonesia Community Syllabus as posted on https://forum.cardano.org/t/silabus-workshop-cardano-hub-jakarta-2021-2023/79730 to create the content and script with advisory from the Cardano Indonesia Ambassador and the Cardano Indonesia team members
Production & Post Production
We will work with experienced local production house to produce the videos, including the digital marketing portion to promote the videos
Audience
This proposal is part of Cardano Community Indonesia long term plan, which will use Cardano Indonesia Community social & media channel (twitter, telegram, instagram) to promote the YouTube Channel to reach the audiences
[FEASIBILITY]
Why Is It Important?
Indonesia with a growing middle class population -which is 52 million strong- prior to covid and based on a report by the World Bank entered the upper-middle-income brackets, is a huge potential for Cardano to tap into.
https://worldpopulationreview.com/countries/indonesia-population
Add to that the populations high-internet connectivity which as of July 2021 is at 70% of the population or around 171 million users, where 94% of that connected population uses YouTube. With an average of 8 hours of internet use per day, 3 hours of that is used on their social media of choice, using YouTube and Instagram to promote Cardano content is numerically logical and effective.
https://www.statista.com/statistics/254456/number-of-internet-users-in-indonesia/
Plan In Detail
To provide 6 high quality educational videos and post in Cardano Indonesia’s Official YouTube Channel in Indonesian Language we will use the Cardano Indonesia Syllabus, and select the basic knowledge topics (non technical) so it can be use as basic resources for education purpose
https://forum.cardano.org/t/silabus-workshop-cardano-hub-jakarta-2021-2023/79730
Timeline
0-3 months
- 1st week of every month is storyboard creation
- 2nd to 3rd week of every month is content creation
- 4th week of every month is content distribution
- Have produced 3 high quality YouTube content with min. 1 content upload end of every month.
3-6 months
- Have produced 6 high quality YouTube content every month with min. 1 content upload end of every month
Deliverables
- 6 high quality educational YouTube videos with a duration of 5-15 minutes, where we provide these following existing content links as a reference point for the Cardano community on the expected output.
- High quality educational You Tube video output target : Cardano Indonesia Official YouTube Channel
Budget
- Pre Production (content & creative) : $ 200 x 6 videos = $ 1,200
- Production & Post Production : $ 1,400 x 6 videos = $ 8,400
- Project Management : $ 50 x 2 person x 70 hrs = $ 7,000
- Marketing & Promotion : $ 85 x 12 output = $ 1,020
- Other expenses : $ 500
Total : $ 18,120
Dion Setyotomo, Project Manager, Business Development
Cardano Indonesia Community Manager, Eastern Hemisphere Town Hall member, Discord admin for Cardano Indonesia Community
https://www.linkedin.com/in/dion-p-setyotomo-4ab6508
Andreas Sosilo Software Developer, Cardano Foundation Ambassador for Indonesia, Cardano Indonesia Community Manager, Eastern Hemisphere Town Hall Team
https://www.linkedin.com/in/andreassosilo/
Relevant connections and links
-. This proposal is in direct partnership with the Instagram influencer Cardano Indonesia, a Instagram influencer that focuses on discussing anything and everything Cardano who has amassed a 1,000+ following. Their channel can be found in the following link : https://www.instagram.com/cardanoindonesia
-. This proposal is supported by the two largest Indonesian SPO’s ; SPO Kawanua (with 2,908 Tele members) and SPO Cardanesia (with 923 members) who will act as a source of content output reference and content distribution channel. Their channel can be found in the following links : https://t.me/KawanCardano & https://t.me/cardanesian
-. This proposal is also supported by the Eastern Town Hall Indonesia community (with 299 Tele members and 160+ Discord members) who will act as a source of content output reference and content distribution channel. Their channel can be found in the following links : https://t.me/EHTIndonesia
https://www.youtube.com/channel/UCANieTCuZu90un0XnUkQCoA
[AUDITABILITY]
Key Metrics To Measure
To further validate this proposal we provide these following metrics as key guides to be expected by the community on the effect of the proposal during it’s duration :
- Rise in the number of Cardano Indonesia’s YouTube Channel Growth (subscribers)
- Rise in the number of Cardano Indonesia’s Reach (views)
How Does Success Look Like
If funded, existing Cardano communities will see a rise in interest in learning Cardano itself and on building on top of Cardano from the Indonesian community. This interest will act as an indicator to the team and the larger community to continue to build upon this proposal by participating in requesting further funding.
Yes, this is part of Cardano Community Indonesia proposal that got funded in Fund7. The video content will be linked to the community web portal video section, and also as a reference for regular workshops.
- Cardano Hub Indonesia - Workshops: https://cardano.ideascale.com/a/dtd/Cardano-Hub-Indonesia-Workshops/380910-48088
- DID for Cardano Indonesia Community: https://cardano.ideascale.com/a/dtd/DID-for-Cardano-Indonesia-Community/380911-48088
- Community Web Portal in Bahasa: https://cardano.ideascale.com/c/idea/381632