In consultation with established industry professionals, promote and develop story ideas around Cardano with the goal of obtaining funding and/or broadcast opportunities.
The general public, and most media execs I would imagine, view blockchain with a jaundiced eye. It's somewhat scammy, incomprehensible for many, and nothing more than this week's "pet rock" fad du jour in the eyes of many people these days. For the majority of blockchain applications and efforts, that isn't far off the mark. Cardano is an exception to that rule and the PBS television network and the PBS audience are also exceptions to the rule with respect to examining subjects more closely and in-depth than typical outlets and audiences.
I don't see downside risk, but plenty of challenges. PBS is non-profit and non-commercial and the limited amount of funds available inside the PBS system are ferociously fought over already and rarely available to outside producers. Self-funded documentaries are generally a non-starter and are often viewed as infomercials more than journalistic efforts. In my experience, PBS program execs will rarely if ever accept program proposals that come with funding sourced from inside of the organization or movement that is the project focus.
The studio-based production of weekly series is less expensive than other long forms and offers ongoing audience exposure but aside from Charles' favorite cookie recipes, there are probably a limited number of studio-based series ideas around Cardano that would pass the "is this an infomercial" test.
Locating funding from outside of the Cardano ecosphere overcomes the self-promotion hurdle and at the same time reduces the financial impact to the producing and distributing agencies. That would be the focus of the next phase of the project if approved in a subsequent challenge round and may not be needed if enough interest can be generated in this initial phase of the project.