Please describe your proposed solution

This initiative addresses the challenge of limited representation and awareness of Cardano's DeFi sector within the broader blockchain community. Our approach focuses on hosting an engaging side event at Token 2049 Singapore (18-19 Sept. 2024) to introduce attendees to Cardano's DeFi ecosystem and foster meaningful engagement. We aim to engage a diverse audience, including industry professionals, developers, investors, and blockchain enthusiasts, to showcase the different products and advantages of Cardano DeFi. By hosting this event and giving a free platform to Cardano DeFi projects, we will increase awareness and interest in Cardano's DeFi solutions, ultimately contributing to the growth and development of the Cardano community's ecosystem.

Please define the positive impact your project will have on the wider Cardano community

Linkage Finance's extensive experience and expertise in the Cardano DeFi sector ensure reliable project delivery and accountability. We validate our approaches through careful planning and execution, focusing on delivering value to the Cardano community. The success of our project will enhance awareness and engagement in Cardano's DeFi ecosystem, contributing to community growth and development. We will measure this impact through attendee participation, feedback collection, and post-event assessments.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Linkage Finance's extensive experience and deep-rooted involvement in the Cardano DeFi sector form the foundation of our capability to deliver this project with unwavering trust and accountability. Our team comprises seasoned professionals with a demonstrated track record in community engagement and strategic execution within the blockchain space. We have successfully organized and executed similar initiatives, showcasing our proficiency in managing projects of this nature. Our commitment to transparency and responsible fund management is evidenced by budget planning, regular progress reporting, and adherence to industry best practices. This ensures that project funds are allocated efficiently and responsibly, maximizing value for the Cardano community.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: <u>A: Milestone Outputs</u>

• Detailed event planning documentation outlining logistical requirements, vendor agreements, and venue confirmations. We will provide a finalized comprehensive event agenda and schedule, ensuring all aspects of the Cardano Side Event at Token 2049 are organized and executed.

<u>B: Acceptance Criteria</u>

• The acceptance criteria for Milestone 1 will involve receiving signed venue contracts, confirmed vendor agreements, and a finalized event agenda.

<u>C: Evidence of Milestone Completion</u>

• Evidence of milestone completion will be provided through documented venue bookings, vendor contracts, and the approved event schedule.

Milestone 2: <u>A: Milestone Outputs</u>

• Focus will be on promoting the Cardano Side Event on various platforms.

<u>B: Acceptance Criteria</u>

• Engagement and interest for the Cardano side event, promotion on all major social media platforms, partnerships to showcase other Cardano projects

<u>C: Evidence of Milestone Completion</u>

• Evidence of milestone completion will be demonstrated through social media announcements and partnership announcements

Final Milestone: Comprehensive event recap and impact assessment

<u>A: Milestone Outputs</u>

• Detailed event report highlighting the event's success and number of attendees

<u>B: Acceptance Criteria</u>

• Event report including attendee feedback analysis and event performance evaluation.

<u>C: Evidence of Milestone Completion</u>

• Link showing the final event report.

Who is in the project team and what are their roles?

The project team for this initiative consists of dedicated members from Linkage Finance who bring specialized expertise in community engagement. Our team is structured to ensure seamless execution across all project aspects.

Project Manager (Marius): Responsible for project management, event communication and promotion, onboarding of Cardano DeFi projects to the side event

Event Manager (Carsten): Responsible for organising the event including venue hire, catering and stakeholder communication

Designer (to be hired): Providing resources and marketing material for the Cardano DeFi side-event

Please provide a cost breakdown of the proposed work and resources

Our proposed budget breakdown includes:

1. Event venue rental: 20,000 ADA
2. Marketing and promotion: 9,000 ADA
3. Catering at the event: 9,000 ADA
4. Project management, Marketing Salaries, Costs for Cardano Project onboarding: 5,000 ADA
5. Travel costs for team members: 4,000 ADA

Any remaining costs will be covered by the Linkage Finance team in an effort to promote the Cardano ecosystem.

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The projected budget aligns with industry standards and was made by considering all important factors in organising the side-event. We conducted an analysis of typical costs associated with venue rental, marketing, event materials, and catering within the event location. Additionally, we considered the specific requirements of hosting a successful side event at Token 2049 in Singapore, taking into account local market rates and expected industry standards.