Cardano Stake Pool Owners (SPOs) Behavior - Academic Research

[SOLUTION] Please describe your proposed solution.

I. PROPOSED SOLUTION

Phase 1: Create professional academic research about Cardano Stake Pool Owner's Behavior

Literature review: Review theory, documents about Cardano Stake Pool Owner's Behavior
Make interviews with Cardano Stake Pool Owner in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about running Cardano Staking Pool
Analysis results of the interviews using Qualitative methodology. Qualitative methodology is a research approach that seeks to understand the meaning people ascribe to their experiences and the world around them. It is a non-statistical approach that relies on in-depth, open-ended data collection methods such as interviews, focus groups, and participant observation. Qualitative methodology is often used in the social sciences, humanities, and health sciences to study topics such as human behavior, culture, and social institutions. It can also be used in business research to understand customer behavior, employee experiences, and organizational culture.
Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam Indonesia, Japan, and Australia

Phase 02: Produce suitable Content for each communication channel (including local public mediums)

1. Contents for General communication about the project:

Key visuals (Banner, video, landing page)
General communication about the project: PR article about the project

2. Contents for Communicating knowledge, raising awareness

Content:

Synthesis academic research
File Presentation (PPT, PDF)
Landing page
Media video introduction about the academic research
Social media publication, cognitive education podcast (according to academic research)
In-depth article: PR article, web content, SEO content (according to academic research)

3. Paper to submit in Scopus Indexed Journals

Scopus Indexed Journals are peer-reviewed, which means that they have been reviewed by experts in their field. This ensures that the research published in these journals is of high quality and meets the standards of the academic community.
Scopus Indexed Journals are peer-reviewed scholarly journals that are indexed in Scopus, a bibliographic database of peer-reviewed literature and quality web sources. Scopus indexes over 25,000 journals from over 5,000 publishers.
This is extra content because submitting a paper in Scopus Indexed Journals is very difficult and takes a lot of time for the editor of journal review and adust so it may not meet the milestone of this project, but it gives a lot of value for Cardano.
Link: <https://www.scopus.com/sources.uri>

Phase 03: Deliver content to multichannel

1. Press channels

Target audience: non-crypto users

Content using:

Synthesis academic research
In-depth article (according to academic research)

For example:

<https://baolongan.vn/75-nguoi-tham-gia-thi-truong-tien-ma-hoa-co-trinh-do-dai-hoc-tro-len-cardano-market-report-a141576.html>
<https://baodanang.vn/can-biet/202209/uptrend-la-thoi-diem-nhieu-nguoi-moi-tham-gia-thi-truong-nhat-cardano-market-report-3921811/>
<https://baotuyenquang.com.vn/kinh-te/tai-chinh-thuong-mai/tai-chinh-phi-tap-trung-la-linh-vuc-se-phat-trien-trong-tuong-lai-cardano-market-report-163488.html>
<https://baodongkhoi.vn/blockchain-cardano-duoc-phat-trien-dua-tren-viec-ung-dung-cac-nghien-cuu-khoa-hoc-cardano-maket-re-19092022-a105445.html>

2. Crypto Community channels:

Target audience: crypto users

Content using

Synthesis academic research
Media video introduction about the academic research
Social media publication, cognitive education podcast (according to academic research)

For example:

Introduce about report in Vietnamese in Cardano forum

<https://forum.cardano.org/t/bao-cao-th-ng-nien-cardano-t-i-th-tr-ng-vi-t-nam/107397>

Introduce about report in English in Cardano forum:

<https://forum.cardano.org/t/cardano-annual-market-report-in-vietnam/107398>

Introduce about report in Vietnamese in Telegram

<https://t.me/BlockchainDEco/1493>

https://t.me/Cardano_ECO_VN/55777

<https://t.me/CardanoVietnam/211250>

<https://t.me/digikigai/17697>

<https://t.me/c/1541703631/1232>

<https://t.me/vietnameasterntownhall/7887>

<https://t.me/cardanocoffee/173>

<https://t.me/blockchainhoi/11549>

<https://t.me/StakingADA/88978>

<https://t.me/cardano2vn/783>

<https://t.me/TIGERViewVN/22128>

Introduce about report in English in Telegram

<https://t.me/c/1273206822/3580>

<https://t.me/CatalystCommunityAdvisors/46132>

<https://t.me/FilmandMediaF8Challenge/252>

<https://t.me/catalystproposers/8712>

https://t.me/ClimateChange_THEChallenge/9210

<https://t.me/easterntownhall/1052>

Introduce about report in Vietnamese in Facebook

<https://www.facebook.com/vneconomics/posts/pfbid0mcRPknwdVENCuGB6oBQWwrCrPD9PYsrQgGRfsRH4tHrXVPSXF1CzDJL4W9pHeZXsl>

<https://www.facebook.com/groups/blockchaindeco/permalink/5452882378139174/>

<https://www.facebook.com/groups/cardanoviet/posts/608057744188762/>

<https://www.facebook.com/groups/adavn/permalink/5680945858611398/>

<https://www.facebook.com/groups/ada.holder/posts/2090075328050511/>

<https://www.facebook.com/groups/vietnamhrblockchain/permalink/819115282418652/>

<https://www.facebook.com/groups/vietnamesecardanocommunity/permalink/609547333982404/>

<https://www.facebook.com/groups/hextravn/posts/1758030724573669/>

<https://www.facebook.com/groups/cryptomarketing.thucchien/posts/1265629354197671/>

Introduce about report in English in Facebook

<https://www.facebook.com/groups/463431444733529/posts/752123992530938/>

Introduce about report in English in Twitter

https://twitter.com/ThanhTung78/status/1568985089194983428?s=20&t=0kqRWgmX0PD363ZsSSvuWg

Introduce about report in English in Linked In

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-vneconomics-activity-6974541296065556480-l57o

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-2022-vietnam-activity-6974585929499906048-dw78

3.Author’s channels

For example:

Landing page to Download Report:

<https://vneconomics.com/cardano-annual-market-report/>

4. Submit paper in Scopus Indexed Journals

Target audience: academic researchers, policymakers

Link: <https://www.scopus.com/sources.uri>

II. ROADMAP

Phase 1: Create professional academic research about Cardano Stake Pool Ower Behavior (06 months)

Literature review: review theory, documents of Cardano Stake Pool Owner's Behavior
Make the interviews with Cardano Stake Pool Owner in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about running Cardano Staking Pool
Analysis results of the interviews
Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam, Indonesia, Japan, and Australia

*Review the theory, document, and Cardano Stake Pool Owner's Behavior & Create a questionnaire

Methodology to create Questionnaire

1.Goals of questionnaire

Interview Cardano Stake Pool Owner's Behavior to answer why they chose Cardano to run a pool (node), what their expectations and which success factors for SPO owners.

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

Gender
Age
Location
Education
Job
Year of experience in the Crypto Market
Year of experience in Cardano
Spending time in Crypto
Main channels to get information and news
Favorite community activities
…

Section 2: Pool Operation Activities

Operation pool or outsource
Number of pool
Year establish
Monthly Cost
Profit
…

Section 3: View & Expectation on Cardano Staking Pool

Factors affecting the decision to run Cardano Pool (Node)
Which technology used to operate Pool
The experiences in maintaining SPO
Technical expertise
Risk
…

For example question: 

What motivated you to become a stake pool operator on Cardano?
What have been your experiences as a stake pool operator on Cardano?
What are some of the challenges that Cardano stake pool operator is facing today?
What advice would you give to someone who is considering becoming a stake pool operator?
What are your hopes for the future of Cardano stake pool operator?
Do you have any words for the community of Cardano users and developers?
….

3. Context survey

Cardano Staking Pool Market in Vietnam, Indonesia, Japan, and Australia

4. Object to research

Vietnamese, Indonesian, Japanese, and Australian Cardano Staking Pool Owner Behavior

5. Data Collection

5.1. Secondary data resources

Annual reports, investor presentations, and press releases of companies operating in the market
Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
Paid Secondary Databases

-> Create a Questionnaire

5.2. Primary data resource

Conduct Interviews with Cardano Staking Pool Owner in Vietnam, Indonesia, Japan, and Australia
The Interview is face-to-face (online through Zoom, Google Meet,…)

6. Methodology

6.1. Method design

The study includes a qualitative method

6.2. Sample method

We will send interviews to 20 Vietnamese, Indonesian, Japanese, and Australian Cardano Staking Pool Owner
Why does Cardano have approximately 3000 SPOs, but we just will interview 20 SPO owners?

=> Sampling in qualitative research involves selecting a subset of individuals or cases from a larger population to study in-depth (no need to choose all of the population - in that case is all of SPO owners). Unlike quantitative research, where random sampling is common, qualitative research often uses purposeful or non-probability sampling techniques. We will use Convenience Sampling in this academic research to choose participants who are readily available and willing to participate. While this method is quick and easy, it may not be representative of the broader population. So 20 is a number we can reach to invite to the interview.

6.3. Data analysis method

Qualitative analysis with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link <https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/> )

(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

*Analysis results of these interviews

*Proposes some actions base on the result of the interview

Phase 02: Produce suitable Content for each communication channel (including local public mediums) - 03 month

Objective

Introduce the project, goals, and the stage of it
Provide information, educate knowledge, and raise awareness in the community about Cardano Staking Pool
Modify behavior and impact on investment decisions in SPO

Target Audience: Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam, Indonesia, Japan, and Australia

1. Contents for General communication about the project:

Objective: General communication about the project:

Content

Key visuals (Banner, video, landing page)
General communication about the project: PR article about the project

2. Content for Communicating knowledge, raising awareness

Objective

Education of Knowledge
Raise awareness
Influence and modify behavior

Content:

Synthesis academic research
File Presentation (PPT, PDF)
Landing page
Media video introduction about the academic research
Social media publication, cognitive education podcast (according to academic research)
In-depth article: PR article, web content, SEO content (according to academic research)

Phase 03: Deliver contents to multichannel - 03 month

1.Press channels

<https://cafef.vn/>
<https://cafebiz.vn/>
<https://thoibaotaichinhvietnam.vn/>
<https://vir.com.vn/>
<https://english.thesaigontimes.vn/>
<https://en.vneconomy.vn/>

Content using:

Synthesis academic research
In-depth article (according to the academic research)

2.Crypto Community channels:

Websites:

<https://coin98.net/>
<https://coin68.com/>
<https://blogtienao.com/>
<https://phocapblockchain.net/>
<https://cardano.com.vn/>

Fanpage:

<https://www.facebook.com/tintuccoin68/>
<https://www.facebook.com/blogtienao/>
<https://www.facebook.com/phocapblockchain>

Facebook Group

<https://www.facebook.com/groups/Coin98.Net>
<https://www.facebook.com/groups/CardanoVietnamOfficial>

Discord

Content using

Synthesis academic research
Media video introduction about academic research
Social media publication, cognitive education podcast (according to academic research)

3. Author’s channels

Web: <https://vneconomics.com/>

Fanpage Facebook**:** <https://www.facebook.com/vneconomics/>

Facebook Group: <https://www.facebook.com/groups/blockchaindeco>

Linked In: <https://www.linkedin.com/company/vneconomics/>

Content using

Synthesis academic research
Media video introduction about academic research
Social media publication, cognitive education podcast (according to academic research)
Landing page

4.KOLs

Ask KOLs to share the academic research

5.Webinar, Workshops, seminars,..or Online Advertise Campaigns

Content using: File Presentation (PPT, PDF)

6.Paper to submit in Scopus Indexed Journals

Content using: academic paper

Link: <https://www.scopus.com/sources.uri>

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

Number of downloading this academic research: 100
Number of Booking Newspaper accepted to publish this academic research: 03
Paper to submit in Scopus Indexed Journals: 01
Number of Webinar (or Online advertising campaigns) to introduce this academic research: 01
Number of reaches, views, shares, and comments on Social media: 1000 engagements
Author's channel performance: 1000 engagements

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Lead of the Project: Tran Thanh Tung

Experiences:

Full-time Lecture at Nguyen Tat Thanh University
Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&hl=en
MBA degree, ex-KPMG
Funded Proposer in fund 8, 9: Cardano Annual Market Report & Cardano Forest - blocktree.asia
Cardano Community Advisor (Fund 8,9,10)
08 years of experience in Marketing
05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
04 years of experience in the Blockchain Industry)
Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

*Milestone 01 - create academic research

Timeline: 03 months after funding

Key Tasks

Review the theory, document, and Cardano Stake Pool Owner's Behavior (02 months)
Create a questionnaire (01 month)

Outputs:

The document summarizes current theories and research about Stake Pool Owners
The questionnaire used for the interview of stake pool Owners

Acceptance Criteria:

The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)
The questionnaire has specific questions used for qualitative research

>*Milestone 02 - Make the interviews (06 months after funding)

Timeline: 06 months after funding

Key Tasks

Make the interviews with Cardano Stake Pool Owner in Vietnam, Indonesia, Japan, and Australia (01 month)
Analysis results of the interviews (01 month)
Propose some actions based on the result of the interview (01 month)

Outputs:

20 video records of interviews with Cardano Stake Pool Owner
The document summarizes the results of the interviews with stake pool Owners
The document summarizes some actions based on the result of the interview with stake pool Owners

Acceptance Criteria:

Videos uploaded on the YouTube channel
The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)

>*Milestone 03 - create a multi-content base on the academic research (09 months after funding)

Timeline: 09 months after funding

Key Tasks

Contents for General communication about the project (1.5 months)
Content for Communicating knowledge, and raising awareness (1.5 months)

Outputs:

Key visuals (Banner, video, landing page),
PR article about the project
Synthesis academic research
File Presentation (PPT, PDF)
Landing page
Media video introduction about the academic research
Social media publication (according to academic research)

Acceptance Criteria:

Banner: 01 unit
Video introduction: 01 unit
PR article: 01 unit
File presentation (PPT, PDF): 01 unit
Landing page: 01 unit
Synthesis academic research: 01 unit
Content for social media post: 01 unit

>*Final Milestone - deliver content in multi-channels (including local publish mediums) (12 months after funding)

Timeline: 12 months after funding

Key Tasks

Send academic research to all channels as much as possible (01 months)
Paper to submit in Scopus Indexed Journals (02 months)

Outputs:

Number of downloading this academic research
Number of Booking Newspaper accepted to publish this academic research
Paper to submit in Scopus Indexed Journals
Number of Webinar (or Online advertising campaigns) to introduce this academic research
Number of reaches, views, shares, and comments on Social media
Author's channel performance

Acceptance Criteria:

Number of downloading this academic research: 100
Number of Booking Newspaper accepted to publish this academic research: 03
Paper to submit in Scopus Indexed Journals: 01
Number of Webinar (or Online advertising campaigns) to introduce this academic research: 01
Number of reaches, views, shares, and comments on Social media: 1000 engagements
Author's channel performance: 1000 engagements

[RESOURCES] Who is in the project team and what are their roles?

Lead of the Project: Tran Thanh Tung

Experiences:

Full-time Lecture at Nguyen Tat Thanh University
Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&hl=en
MBA degree, ex-KPMG
Funded Proposer in fund 8, 9: Cardano Annual Market Report & Cardano Forest - blocktree.asia
Cardano Community Advisor (Fund 8,9,10)
08 years of experience in Marketing
05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
04 years of experience in the Blockchain Industry)
Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

The total budget of the project is 44,200 ADA with 04 Milestones

(rate: 1 ADA = 0,4 USD)

*Milestone 01 - create academic research (03 months after funding): 12,500 ADA

Research Activity (Find and purchase documents, data, and research paper)

125h * 100 ADA = 12,500 ADA

(125 hours working and 100 ADA/hours)

Milestone 02 - Make the interviews (06 months after funding): 10,000 ADA

Interview SPO owners Activity

20 * 500 ADA = 10,000 ADA

(20 guests and 500ADA/meeting of ỉnterview)

*Milestone 03 - create a multi-content base on the academic research (09 months after funding): 12,500 ADA

Communication activities (Graphic design: using an infographic and video to introduce the academic research)

125h * 100 ADA = 12,500 ADA

(125 hours working and 100 ADA/hours)

*Milestone final - deliver content in multi-channels (including local publish mediums) (12 months after funding): 9,200 ADA

Booking Newspaper (Booking famous and popular in Vietnam to publish this academic research)

3 * 1000 ADA = 3,000 ADA

(estimate booking 03 slots, each slot costs 3000 ADA)

Make a webinar or Online advertising campaigns to increase audience knowledge about this academic research:

1 * 6,200 ADA = 6,200 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This cost can make people who want to run SPO, have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
This cost can raise awareness of Cardano Blockchain for a lot of people
This cost will encourage Vietnamese, Indonesian, Japanese, and Australian researchers to conduct more academic research on the Cardano Blockchain

The proposal addresses the Challenge

We have very little academic research about Cardano Staking Pool Behavior. So the people who want to run SPO do not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
Information about Cardano Staking Pool Behavior in the local public medium (newspapers, magazines,…) in Vietnam, Indonesia, Japan, and Australia is very little.

How our proposal can solve this problem

How can we support effective and impactful projects and initiatives to build and support the SPO Ecosystem and Community?

In order to answer the question above, we will conduct academic research about Cardano Staking Pool Behavior in Vietnam, Indonesia, Japan, and Australia and conduct a survey by qualitative method.

From academic research, we deploy and develop communication content in various forms from interviewing, summarizing information, and conveying it vividly, quickly reaching some famous Cardano Staking Pool Owers in Vietnam, Indonesia, Japan, and Australia

After conducting academic research, we will publish it on mass media to transmit information from official channels, reaching a broad audience.

One of the reasons we chose mass media (or local public medium) to publish this academic research is that in Vietnam (and many countries), cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let's make academic research with professional methodology and analyze it to give their user trust information and some fee to publish this academic research

To make this academic research explore more people, we will:

Contact to admin of the big crypto community in Vietnam, Indonesia, Japan, and Australia to ask to share this academic research
Seeding on social media to spread directly to the ADA investor community.
Submit a paper to Scopus Indexed Journals

bookmarked!