Please describe your proposed solution

The Inclusion of YouTube Videos with Technical Analysis of the Cardano Blockchain to Increase the Adoption of Projects in Brazil

The Brazilian blockchain community has been growing steadily, especially with the rise of initiatives like DREX. However, many entrepreneurs face technical difficulties when dealing with blockchains, which discourages them from developing projects and businesses in this ecosystem. Although many people are introduced to blockchain technology through YouTube, most available videos focus on investments and portfolio diversification, leaving gaps in the technical understanding of the technology. This proposal aims to change this reality by using YouTube as a platform to increase technical knowledge and the adoption of projects on the Cardano blockchain in Brazil. Especially after studies show that only 4% of the Brazilian population understands the English language. Videos in the local language are more effective in a market with many entrepreneurs and young people developing projects and startups, and if they had the knowledge of how blockchains solve real-world problems, the public would use it more.

YouTube videos have the potential to reach a large audience in an accessible and scalable way. A series of educational videos in Portuguese, focused on Cardano technology, can help demystify the use of blockchain and make Cardano more accessible to Brazilian entrepreneurs and developers. These videos could cover topics ranging from basic concepts, such as how blockchain works, to more advanced topics like project analysis, ecosystem development, and the implementation of practical solutions for the market. By providing clear and practical examples, the series would allow more people to understand the value of Cardano beyond mere investment, encouraging the development of new projects.

Another important point is that tutorial and educational videos can help fill the technical knowledge gap among entrepreneurs who have great ideas but don’t know how to turn them into Cardano-based projects. With an accessible and pedagogical approach, these videos can serve as a training tool, helping people overcome initial barriers. Additionally, by including real-world case studies from Brazil and around the world, this content can demonstrate the positive impact Cardano is already having in the market, inspiring more entrepreneurs to get involved.

The channel hosting these Cardano study videos is known for already offering technical analyses of projects and blockchains, helping new people understand how to build a project using that technology.

Finally, this proposal highlights that using YouTube videos is an effective solution for reaching a broad audience, educating them on Cardano’s use, and preparing them to develop projects on the blockchain. With a consistent presence and high-quality content, YouTube can be the key to expanding the blockchain ecosystem in Brazil, increasing the number of entrepreneurs and developers using Cardano technology to solve real-world problems and create new business opportunities.

Please define the positive impact your project will have on the wider Cardano community

The positive impacts of YouTube videos that analyze Cardano's blockchain technology will be substantial, not only for the Brazilian community but also for the broader Cardano ecosystem. Here are the key benefits:

1. Increased Awareness and Adoption: By offering accessible content in Portuguese, these videos will introduce a new audience to Cardano, particularly those who may have been discouraged by the technical complexity of blockchain. As more people understand how Cardano works and its practical applications, the overall adoption of Cardano technology will grow, driving more users to the ecosystem.
2. Bridging the Knowledge Gap: Technical analysis videos will help bridge the gap between curiosity and real project development. Entrepreneurs, developers, and startups who previously lacked the knowledge to build on Cardano will gain the tools they need to confidently navigate the ecosystem. This will lead to an increase in projects being developed, further enriching Cardano's ecosystem.
3. Community Growth and Engagement: As more developers and businesspeople learn about the technical aspects of Cardano, they will contribute to its growing community. With increased knowledge and engagement, participants will share ideas, collaborate on projects, and ultimately strengthen the network of Cardano-based projects. This active community will encourage more innovation within the ecosystem.
4. Solving Real-World Problems: As the videos highlight practical use cases and project analyses, entrepreneurs will see how Cardano can solve real-world problems. This will drive interest from industries that have not yet explored blockchain solutions. The more businesses recognize the value of Cardano in addressing specific challenges, the more the technology will be adopted for real-world applications.
5. Boosting Cardano's Credibility: Educating the public with in-depth technical content builds trust in Cardano as a reliable blockchain for developing serious projects. As more entrepreneurs, developers, and professionals understand the platform’s unique features, such as its proof-of-stake consensus, scalability, and eco-friendliness, Cardano will gain a reputation as a robust and dependable blockchain solution.

In summary, these videos will catalyze growth within the Cardano ecosystem by increasing awareness, fostering project development, and driving real-world use cases, all while creating a knowledgeable and engaged community that contributes to Cardano’s long-term success.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Rafael Castaneda ia a academic resarcher with a Master Theses on Computational Systems at IME/RJ, with more than 20 years of experience as a professor and researcher in the field of software architecture. I have been in crypto since 2021, and I already have both an estabilished community in crypto studies with +500 members, and an estabilished reputation as one of the most respected techcnial authorities in the BR crypto scenario.

My approach is to conduct deep dive studies with the support of both fundamental analisys and technical appreciation on the subjects, to deliver insightful content that both instructs and provoke though on the subject.

I usually conduct one deep-dive study per week since jan/2023 and it is a format weel appreciated by the community. Below are examples of studies in reports and videos where Rafael conducted the technical analysis of all these projects:

Some of the educational videos of Blockchain project studies

More technical reports on the studies for professionals to better understand how to apply their project to the blockchain. More than 81 projects analyzed.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Month 1 -

• Research on the Cardano Blockchain
• Research summaries
• Script preparation

Deliverable / Acceptance Criteria.

• YouTube live stream presenting the research to the public

Milestone 2: Month 2

• Research on the Cardano Blockchain
• Research summaries
• Script preparation

Deliverable / Acceptance Criteria.

• YouTube live stream presenting the research to the public

Milestone 3: Month 3 - June

• Research on the Cardano Blockchain
• Research summaries
• Script preparation

Deliverable / Acceptance Criteria.

• YouTube live stream presenting the research to the public

Final Milestone: Month 4 - July

• Research on the Cardano Blockchain
• Research summaries
• Script preparation

Deliverable / Acceptance Criteria.

• YouTube live stream presenting the research to the public

Who is in the project team and what are their roles?

Antônio Marcelo - Technical Coordinator - <https://www.linkedin.com/in/antfonseca/>

CEO of Código Brazuca and Node Hub Web3. He has been working with Linux since 1996, focusing on infrastructure and education. He is the author of approximately 11 books on Linux, Apache, Linux Security, Squid, Postfix, and System Administration in Brazil. He worked in information security from 1999 to 2006.

He has been involved in various web3 projects since 2022, serving as an advisor on metaverse projects, tokenization, and setting up infrastructure for Blockchain. He ran two nodes for 10 months on Kusama and Polkadot. He is a speaker and biz dev at the Blockchain Festival.

He is responsible for Código Brazuca, an education project that has been operating since 2021, training developers and devops in web3 technologies. He is currently an ambassador for CESS (a project based on Polkadot technology) and Akash Insider project from Cosmos Ecosystem.

Priscilla Baeta - Operations Coordinator - <https://www.linkedin.com/in/priscillabaeta/>

COO of Código Brazuca, COO of Node Hub Web3 and a project development specialist. She has worked in project development, education, and research for over 10 years for YouTube Brazil and Ubisoft (in various game franchises such as Assassin's Creed, Watch Dogs, and Tom Clancy). She has been giving lectures and classes on the Web 3 and Blockchain market since 2021.

She is the lead Voxel artist and research manager for Arcology Brazil, launched by The Sandbox in September 2023, and several metaverses on SPATIAL for business, networking, and gaming purposes. She also works with NFTs and Blockchain games since 2021. She serves as a BizDevOps in Blockchain and web 3 projects in the Brazilian ecosystem. She got a bachelor's degree in Design and Fashion at Veiga de Almeida University. She is a Cripto Researcher and specialist in cripto market.

Rafael Castaneda - Educational Coordinator - <https://www.linkedin.com/in/rafael-castaneda-66776829/>

Cryptologist and Techno-philosopher; Castaneda graduated with a Master's degree in Systems and Computing from IME-RJ and has more than 20 years of experience as a software engineer, technical leader, and teacher/researcher at various educational levels. He dedicated 15 years of service to the public sector as a tenured professor at CEFET/RJ, where he published more than 30 papers and supervised several student projects.

His crypto journey began in 2021, since then, he has been active in the market as a crypto asset analyst and content producer in the form of videos, news, articles, reports, podcasts, and workshops. Today, besides offering consultancy in the sector, he founded his own channel "Casta Crypto," where he works on a new way to understand the blockchain phenomenon, by integrating crypto technology with philosophical, sociological, and economic concepts.

Please provide a cost breakdown of the proposed work and resources

Costs Breakdown

Operational Coordinator – Responsible for managing the entire operation, execution, and troubleshooting of the program. This role includes coordinating schedules, resources, professionals, and activities related to the program.

Total Funds: 16.666,67 ADA

Technical Coordinator – Responsible for overseeing all technical aspects of the program, They will serve as the primary technical liaison between the program and Cardano specialists. Additionally, they will monitor the technical progress of the selected professionals involved.

Total Funds: 16.666,67 ADA

Research team leader – oversees and guides a team in exploring new blockchain technologies, crypto trends, and market developments. They manage research projects, analyze protocols, identify opportunities for innovation, and provide insights into security, scalability, and tokenomics. Additionally, they collaborate with developers, ensuring the team stays ahead of trends and contributes to the project's strategic direction. The team leader works together with the research team and the Technical Coordinator

Total Funds: 23.333,34 ADA

Research Team - Support to Research team leader.

Total Funds: 16,666,67 ADA

Marketing – Funds reserved for promotional campaigns to attract applications, publicity throughout the program, and generating marketing material for Cardano.

Total Funds: 3.000 ADA

Emergency Funds - A reserve for any unforeseen expenses that were not originally included in the project but arise, generating extra costs. Clear examples include: substitute teachers, additional teachers, teaching assistants to answer student questions, guest speakers, extra fees, etc.

Total Funds: 1.333,34 ADA

Contingency Fund - Always set at 10% of the total amount to account for fluctuations in the ADA token value, ensuring that the project can be completed without any financial shortfalls.

Total Funds: 7.766,67 ADA

Fees - There are fees in Brazil to ensure the program is fully legalized and executed without legal issues. For established companies, this fee is 15% of the total amount, so it has been calculated at the end.

Total Funds: 12.815 ADA

Total Costs: 98148,36 ADAS

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents good value for the Cardano ecosystem because it directly contributes to increasing adoption, engagement, and understanding of the technology. By creating accessible YouTube videos with technical analysis, the project addresses the knowledge gap that discourages entrepreneurs from developing blockchain-based projects. This investment in education through localized content in Portuguese will lead to a higher number of projects, startups, and innovations built on Cardano, driving real-world use cases and expanding the ecosystem.

Technical videos in Portuguese are crucial because only 4% of the Brazilian population is fluent in English. When technical videos are provided only with Portuguese subtitles, they often fail to convey the full understanding of the technology, especially complex topics like blockchain. This creates a significant barrier for those who are interested but struggle with language comprehension, limiting their ability to fully grasp and engage with the content.

By producing technical videos directly in Portuguese, we can remove this language barrier and make the content more accessible and effective for a much larger audience. This ensures that entrepreneurs, developers, and students can better understand and apply blockchain technology, leading to increased adoption, innovation, and project development within the Cardano ecosystem.

Additionally, the project fosters community growth by engaging students, developers, and professionals, creating a ripple effect that attracts more users and builds a stronger, more knowledgeable network. As a result, this leads to increased trust in Cardano as a viable blockchain platform, ultimately contributing to its long-term success and wider adoption. The cost is justified by the value it brings in terms of education, innovation, and strengthening the overall ecosystem.