Please describe your proposed solution

We aim to solve the gap in education for veterinarians regarding blockchain technology and Cardano. Many professionals in this field are unaware of how these technologies can transform their practices, limiting the potential for innovation.

Our approach involves delivering a series of online webinars, designed specifically for veterinarians, that break down the fundamentals of blockchain and introduce them to the Cardano ecosystem. These sessions will be accessible to all, with recordings made available as open-source materials for future reference or on-demand requests.

Our project will engage veterinarians worldwide, starting with those interested in advancing their understanding of blockchain technology. We will measure impact by tracking participation, collecting feedback, and observing the implementation of blockchain-related practices by veterinarians.

This initiative is important to Cardano because it broadens the platform’s reach into the veterinary sector, showcasing how Cardano can be used for real-world applications. By educating professionals who serve a vital role in animal healthcare, we also foster the potential for Cardano’s integration into new and diverse industries.

Please define the positive impact your project will have on the wider Cardano community

Our project will bring value to the Cardano community by expanding the platform's reach into the veterinary industry, an underexplored field for blockchain applications. By educating veterinarians on how Cardano can be integrated into their practices, we foster the adoption of decentralized technology in healthcare, potentially creating new use cases and partnerships within the Cardano ecosystem.

We will measure impact through the number of webinar participants, follow-up surveys on knowledge gained, and tracking any subsequent blockchain-related implementations in veterinary practices. We will also assess demand for additional content or specialized webinar requests, showcasing the long-term interest and application of Cardano within this sector.

The open-source materials (recordings, slides, and additional resources) will be shared on public platforms such as GitHub and the VeterinaryDAO website. We will also promote the outcomes through Cardano-related channels, social media, and veterinary communities, ensuring broad visibility and access to all interested parties.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team is highly capable of delivering this project with trust and accountability due to our extensive experience in both veterinary medicine and blockchain technologies.

Mihai Bărbulescu (Board Advisor, VeterinaryDAO) brings over 20 years of experience in decentralized governance, blockchain marketing, and project management. His background includes advisory roles in various blockchain initiatives, including SingularityNET and VeterinaryDAO, where he has contributed to building decentralized platforms using AI and blockchain. He has also led multiple initiatives requiring high levels of trust and accountability, such as fundraising, marketing, and software quality assurance.

Sorina Urcan (Co-Founder & Chief Veterinary Officer, VeterinaryDAO) is an active veterinary doctor with 10+ years of experience and a certified blockchain professional. As the Chief Veterinary Officer of VeterinaryDAO, she leads the application of blockchain technologies in the veterinary space. Her dual expertise in veterinary medicine and blockchain allows her to bridge the gap between healthcare and decentralized technologies effectively.

Together, our team has the necessary expertise to manage this project, leveraging our professional backgrounds and industry connections to deliver impactful educational content. We will validate our approach by delivering online webinars, gathering participant feedback, and tracking subsequent blockchain implementations in the veterinary field.

Funds will be managed transparently, and project updates will be shared regularly through community channels. Our commitment to open-source content ensures that the project's outputs will remain publicly accessible, further demonstrating our trustworthiness and accountability.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Kickoff, Outreach, and Webinar Content Development (Month 1)

• A. Milestone outputs: Develop outreach strategy, initiate marketing and outreach efforts to attract participants, and complete content for the first webinar series.
• B. Acceptance criteria: Outreach efforts launched, with at least 50 signups for the first webinar series; content is ready for review.
• C. Evidence of milestone completion: Outreach report (channels used, marketing materials, etc.), signup records, and content approval documents.

Milestone 2: First Webinar Series Launch (Month 2)

• A. Milestone outputs: Deliver the first live webinar series.
• B. Acceptance criteria: Webinars are successfully delivered and recorded.
• C. Evidence of milestone completion: Attendance records, feedback forms, and recording links shared as open-source material.

Milestone 3: Mid-Project Review, Content Enhancement, and Continued Outreach (Month 3)

• A. Milestone outputs: Review feedback from the first webinar, enhance content, and continue outreach for the second webinar series.
• B. Acceptance criteria: At least 75 signups for the second webinar series; content enhancements based on feedback.
• C. Evidence of milestone completion: Mid-project report, feedback summary, and signup records for the second series.

Milestone 4: Second Webinar Series Delivery (Month 4)

• A. Milestone outputs: Deliver the second live webinar series.
• B. Acceptance criteria: Webinars are successfully delivered and recorded.
• C. Evidence of milestone completion: Attendance records, feedback forms, and recording links shared as open-source material.

Milestone 5: Final Webinar Series and Summary (Month 5)

• A. Milestone outputs: Deliver the final set of webinars and summarize the project’s outcomes.
• B. Acceptance criteria: Webinars are successfully delivered, and a project summary report is drafted.
• C. Evidence of milestone completion: Final webinar recordings and the summary report.

Final Milestone: Project Close-out Report and Video (Month 6)

• A. Milestone outputs: Prepare and submit the final project close-out report and a video summarizing the project’s success.
• B. Acceptance criteria: Submission of the final report and video to the Catalyst community.
• C. Evidence of milestone completion: Links to the final report and video shared with the community.

Who is in the project team and what are their roles?

Mihai Bărbulescu

• Role: Project Lead & Blockchain Strategist
• LinkedIn: <https://www.linkedin.com/in/mihaibarbulescu/>
• Responsibilities: Mihai will oversee the overall project, manage technical integrations, and coordinate with the Cardano community. With extensive experience in decentralized governance and blockchain marketing, Mihai will ensure the project aligns with the Cardano ecosystem.

Sorina Urcan

• Role: Chief Veterinary Officer &amp; Content Specialist
• LinkedIn: <https://www.linkedin.com/in/sorina-urcan/>
• Responsibilities: Sorina will lead the creation of educational content tailored for veterinarians. She will also engage directly with participants, providing expert insights into how blockchain can impact veterinary practice. Her experience in veterinary medicine and blockchain makes her well-suited to bridge the two fields.

Additional:

• Technical Group Engagement: Our team is actively engaged with the VeterinaryDAO community and related technical groups within the blockchain ecosystem. We have established communication channels through Discord and Telegram, ensuring access to support and resources when necessary.
• Recruitment: Should we need additional support in areas such as video production or outreach, we will recruit professionals with experience in those areas to ensure high-quality outputs.

Please provide a cost breakdown of the proposed work and resources

Outreach &amp; Marketing: 20,000 ADA

• Includes social media campaigns, email marketing, partnerships with veterinary associations, and community engagement to build an audience for the webinars.

Webinar Platform &amp; Hosting: 10,000 ADA

• Covers the costs of hosting webinars on a professional platform (e.g., Zoom or similar) with recording capabilities and attendee tracking.

Content Development: 15,000 ADA

• Budget for the creation of educational materials, including scripts, slides, and supporting documents tailored to veterinarians' needs. Includes potential subcontracting for content designers.

Video Production &amp; Editing: 10,000 ADA

• Professional video editing for webinar recordings and promotional materials. Ensures that final materials are polished and accessible.

Project Management &amp; Team Compensation: 25,000 ADA

• Compensation for team members (Mihai Bărbulescu and Sorina Urcan) for managing the project, creating content, and delivering webinars over the course of 6 months.

Documentation &amp; Reporting: 5,000 ADA

• Covers the costs of preparing reports, managing documentation, and creating the final close-out report and video for submission to the Catalyst community.

Miscellaneous/Contingency: 15,000 ADA

• A buffer for unexpected costs, such as additional outreach efforts, platform upgrades, or unforeseen technical issues.

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The project’s budget reflects fair market rates for the work and services required. All costs have been carefully considered to provide high-quality educational content while ensuring the long-term value of the project for the Cardano ecosystem.

1. Outreach &amp; Marketing: We aim to attract veterinarians to the webinars, leveraging professional marketing services at competitive rates to ensure broad engagement. The allocated budget aligns with typical digital marketing campaign costs across social media and veterinary networks.
2. Content Development: The cost for creating educational materials reflects industry-standard rates for educational content specialists and is essential to ensure that veterinarians receive high-quality, relevant training.
3. Project Management &amp; Team Compensation: The team consists of highly experienced professionals in both the veterinary and blockchain sectors, ensuring effective execution of the project. Compensation is aligned with typical freelance and consulting rates in these fields.
4. Video Production: Outsourcing professional video editing ensures that the final materials are accessible, polished, and ready for open-source sharing, contributing to long-term educational impact.

Given the scope of work, the project is cost-efficient, focusing on delivering long-term value through open-source education. By enabling veterinarians to adopt Cardano and blockchain technology, the project will help create new real-world use cases for Cardano, promoting ecosystem growth.

Overall, the requested funds will deliver tangible outputs, including well-produced webinars, accessible content, and sustained community engagement, all for a relatively modest budget.