Detailed Plan
Not all brand owner loves the process of content production with content writer, there are a lot of problems that make them being exhausted. Including:
- Waste a lot of time on feedbacking because content writer can't get their meaning. It's almost because of misunderstanding between them.
- Brand owner loves the article made by content writer, but their target customer/ audience don't like it and make less interaction to their channel.
- For owner that makes content by themselves, they don't have much time for updating trendy thing on society. That make their content so bored and less interaction.
On the content writer side, there are also many problems:
- To content writer starters, professional content writing courses are expensive and take long time to learn. many of them also do not match with their persona that can cause them failed on study!
- They have to take time for researching and following trendy for developing their ideas. This will limit their productivity.
- It's hard to find brand's style that fit with your personal writing color. For surviving, they have to adapt the request of brand.
- Demo contents take time & energy, but no one pay for it. But those demo can be use for other project/ channel well.
OUR FEATURES
To help brand owner shine with accordant style
- AI will research social environment around the brand channel's requirement and audience, then give them the best idea & content for their channel. It can help them drive more interaction, sales traffic… and reduce of lot of wasting time on feedbacking & understanding their audience.
- Connect brand owner to the content writer that fit with their requirements, including: budget, topic, color… if they want to customize their content with special information from brand's direction, product, service, activities…
- All single article for channel will be unique.
- To help content writer save time & more sales
- AI will help them to focus on their writing color and favorite topics by connect them with accordant brand. This will inspire and help content writer to improve their skill faster.
- Content writer can also sell their demo or freestyle article if it fit with brand's requirement. They just need to write then travel, AI will help them find the brand for selling them.
GROUP FEATURES
- Marketplace: content writer or brand's owner that own an article can show a part and sell here.
- Content writer workplace:
- Selecting options that content writer want to follow.
- Suggest topics that inspire content writer to do.
- Feedback and suggest sample for improving content writer skill.
- Make smart contract and sell content to brands.
- Brand zone:
- Channel management: manage channel info, requirements, content…
- Content generation: generate idea and content based on requirements
ROADMAP & KPI
- Phase 1 (Q3 2021): Problem Interview 200 prospects
Dashboard: <https://app.clickup.com/7505985/dashboards/75221-65>
- Phase 2 (Q4 2021, Q1 2022): Fund Raising, Finish MVP 1.0 for Solution Interview with Prospects in specific industry.
- Objective of this phase is to show the key interface to customer and learning about how customer react with product & pricing.
- KPI - acquire user: 500
(After finish the MVP and running sales in 3 months)
Released features in this phase mostly based on the result of problem interview, but it will include these basic features:
- Basic AI includes abilities:
o Crawling content from pre-made data
o Suggest the content that fit with requirements
o Suggest scheduled content based on time and date
- Brand zone interface
o Input requirement with pre-set values
o Suggest idea content for week, month, specific day
o Contact content writer for develop special content (inhouse team)
In this phase, inhouse content writer team will procedure the sample for limited industry.
- Phase 3 (Next 6-9 months)
Develop to solve the first top problem
- Release Alpha 2.0 with basic AI
o AI can learn from surround environment of brand channels to suggest idea & content better (we will teach AI)
o Crawling data from social media, google
- Smart contract for content production
Receive feedback and fix from Prospects that are using demo
TEAM
Founder: Alfred Pham - have 10+ years working on marketing industry, currently running a content company with 80% of staff is freelancer for helping brand drive traffic to their channels. That make me well understanding the problems of brand owner when developing content for their channels. Also, with our current business model, we know where is the key pain point of freelancer when working with brand.
All my processes and results will be updated in my youtube channel.
And future will be also on my blog: www.thepiratenotes.com
We also have core partners working developing channel content for various brand from small business to big corporation, from low quality to unique and high quality. That can not only help us well understanding brand's insight to develop this project, but also teaching our AI on the right way.
- Ms. Linh Nguyen Thi Cam – High class content Freelancer Leader : <https://www.facebook.com/camlinh92>
Leading team to producing content for big corp: Ba Na Hill, Vietnam Airline…
- Ms. Nhung Vo Thi Hong – Operation manager at Hiip Asia: <https://www.facebook.com/Rosalia.Nhungvo>
Leading KOL and buzz marketing for brand of big corp: Romano, Vinamilk, Ajjinomoto…
FUNDING
Salary for 1 AI engineers in 3 months: $3000 * 3 = $9.000
Salary for 1 software engineer in 3 months: $2000 * 3 = $6.000
Salary for 1 UX/UI in 3 months: $2000 * 3 = $6.000
Total: $21.000
The budget will cover the cost of core HR of technical development in early of phase 2.
We will raise fund on next Funds after forming the detail roadmap of product and team members.
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Referrals:
Channels we developed/ co-developed:
- https://www.facebook.com/trustpaygroup: Group
- https://www.facebook.com/VietnamAirlines: Fanpage
- https://www.facebook.com/SunWorldBaNaHills: Fanpage
- <https://www.facebook.com/huongnghiepaau> : Fanpage & Group
- https://www.facebook.com/Giadinhdzanhoa: Fanpage