Detailed Plan

Various studies have shown that audiences ​lose their attention after seven seconds. Visual creativity has the power to engage and attract new users. In general, graphic design in the cryptocurrency and blockchain space is a very similar style, which causes visual fatigue.

Since we aim to target and recruit new followers of Cardano, we need to think strategically about user behavior. The user journey usually starts with awareness (engagement), then perceptions are changed (users learn more), and finally, affinity is achieved (users become proposers).

<u>HOW IT WORKS</u>

Social media is a great way to deliver the latest Cardano projects and encourage adopting initiatives developed in previous funds. We have seen many ADA creators use meme images to enhance ADA's exposure. We also have a great community, and members support most ADA topics.

We will work with talented illustrators with international experience to plan the social media calendar and editorial illustrations together.

We expect to deliver Cardano and Catalyst news innovatively, with a digestible visual style. Social media posts will be direct, straightforward, humorous, and inspiring. The objective is to reach more potential audiences and encourage higher engagement.

<u>Social Media Monthly Calendar Plan to have:</u>

Three quality posts every week. Each post will come with a series of at least five images.

<u>Budget Proposal</u>

• Co-op with 1-2 illustrators to create editorial content | $3,000*6 months = 18,000
• Social media push | $200 per month*6 months= 1,200
• Digital Marketing Coordinator | $800*6 months= 4,800