Please describe your proposed solution.

DEV$ is the new interactive loyalty program that offers exciting benefits for Cardano developers and is based on giving rewards for the different valuable actions developers perform.

The more a developer gets involved and produces value, the faster he earns DEV$ tokens like providing open source development, using new tools, Haskell, Plutus, and other actions that will increase Cardano technology exposure.

DEV$ tokens can be exchanged for ADA (Cardano) which will increase the value of ADA since demand will increase as long as developers Earn tokens and Redeem them for ADA.

DEV$ can also be redeemed for prizes, NFTS, and gift cards depending on how we set up the redemption channels by measuring the preferences on an ongoing base.

The Loyalty Program budgets and earning scenarios are directly related to the revenue and value produced by developers.

Projects can offer DEV$ to attract developers and will have a tool to reward them based on parameters they define (hours, goals, milestones, etc)

The principle structuring the program is that Developers earn DEV$ Tokens at an increasing rate according to their status level and revenue amount generated to the community.

The program will have sections where to Earn and Redeem DEV$ with an account balance and transaction history that will be tracked in a Cardano wallet maybe as a native Token.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our direction based on the brief is focused on building an Incentivization structure

Creating an exclusive reward program to incentivize developers for sure will lead to increased developer adoption, higher productivity, and open creativity.

Cardano needs to attract developers with some tangible rewards that can increase over time based on the progress and work of the developer.

The status Tiers are a great tool to segment them based on performance, work, and future accomplishments.

A program like this will also generate loyalty since there is an opportunity cost of leaving the ecosystem.

The reward program will have specific triggers to reward developers based on actions and goals achieved.

Tiers will be created based on the value the developers and their actions bring to the ecosystem. We are really experienced in creating tiers and measuring return on rewards.

Badges can also be created based on performance and lifetime achievements.

Our execution plan will be the following:

1. Define Objectives: Determine the purpose of Cardano Developers' loyalty program
2. Identify Developer Target Audience: Understand the user base and segment them based on technology, the language of coding, or any other relevant criteria
3. Choose a Reward Structure: Decide on the type of rewards we want to offer and ratio
4. Establish Program Guidelines: Determine the rules and conditions of our DEV$ loyalty program
5. Adjust our Technology Platform: To efficiently manage our loyalty program, we will need to adapt our technology platform to handle developers' enrollment, token tracking, reward redemption, and communications.
6. Promote the Program: Create a marketing plan to promote the Developer loyalty program inside and outside of Cardano Community

How do you intend to measure the success of your project?

Measuring the effectiveness of our reward program is crucial to understand its impact and make informed decisions for improvement. Here are some key metrics and methods that we will use to measure the success of the program:

• Enrollment Rate: Measure the number of developers who have enrolled in our loyalty program. This metric indicates the program's attractiveness and the effectiveness of our efforts.

• Active Participation Rate: Track the percentage of enrolled developers who actively engage with the loyalty program. This can include earning and redeeming token rewards DEV$, making repeat actions, or referring others. A high active participation rate indicates program effectiveness.

• Repeat usage Rate: Calculate the percentage of developers who make repeat usage after joining the loyalty program. This metric demonstrates the program's impact on developers' retention and the ability to encourage ongoing interaction.

• Redemption Rate: Evaluate the frequency and rate at which developers redeem their earned DEV$ rewards. A higher redemption rate indicates that developers perceive the rewards as valuable and are motivated to take advantage of them.

• User Feedback and Surveys: Gather qualitative feedback through surveys to understand developers' perceptions of the reward program. This can provide insights into their motivations, preferences, and areas where the program can be improved.

• Cost-to-Reward Ratio: Evaluate the cost of running the loyalty program against the value generated by developers through increased Cardano tools usage and improved retention. Analyzing the program's cost-effectiveness helps determine its overall financial impact on our ecosystem.

By regularly monitoring these metrics and analyzing the data, we can assess the success and effectiveness of our Developer reward program. We will use these insights to make data-driven decisions, refine the program, and create better experiences for the developers.

Please describe your plans to share the outputs and results of your project?

We usually work with our technology team in Sprints, each of them is defined first and is adjusted on a weekly basis by grooming. We estimate we will need at least 15 developing sprints, or 4 months total to launch a customized fully functioning MVP.

All sprints are reflected in a live document:

Dashboard

Where all the sprints are accounted for and the number of hours spent

Product snapshot divided in Earn points (DEV$), Spend alternatives, Tiers.

Also the minimum requirements

Sprints Plan

Divided into 15 sprints with dates and status

Backlog

Each use case has its own ID with its correspondent extension

Minimum requirement, status, and sprint allocation are reflected here

The release date is also reflected in this backlog list

Grooming

Here the use cases are prioritized by low, medium, or high, and status is also reflected

What is your capability to deliver your project with high levels of trust and accountability?

We are a group of experienced Loyalty program creators with 15 years of work with airlines, gaming, and retailers. We developed white-label solutions for different industries to incentivize and change behavior based on rewards. The team is composed of a CTO, an economist & 3 engineers.

What are the main goals for the project and how will you validate if your approach is feasible?

To create a developer Loyalty program to foster developer loyalty and engagement by incentivizing and rewarding them for their continued support and repeat usage of Cardano tools. We aim to strengthen the bond between Cardano and developers, encouraging them to choose this technology over alternative tools.

We will validate our approach by measuring results on the usage of the Cardano tools and technology.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Month 1:

Planning and Initiation

Reward Program definition

Tier definition

Set up and customization

Earn and Spend DEV$ definition

Graphic design, logo, brand, and colors definition of the program

Month 2:

Set up Back end admin for the currency system

Web design

Web integration with reward alternatives

Finalize graphic design deliverables

Month 3:

Cardano Blockchain integration to the porgram

Reward definition

Month 4:

Set up all systems into Amazon web services

Features adjustments

Testing and launch of MVP

Please describe the deliverables, outputs and intended outcomes of each milestone.

1. Loyalty Program Design: Create a comprehensive loyalty program strategy, including program objectives, target audience, program structure, reward tiers, earning and redemption rules, and program duration.
2. Loyalty Program Software: Develop an appropriate loyalty program platform that can efficiently manage member enrollment, track developers' activities, calculate rewards, and facilitate program administration.
3. Developers Enrollment and Onboarding: Implement a system to enroll developers into the loyalty program, capturing their relevant information. Develop onboarding materials and processes to educate customers about program benefits, rules, and how to earn and redeem DEV$ rewards.
4. Reward System and Catalog: Design a reward system that offers attractive and relevant rewards to developers. Create a reward catalog or selection of options that include a range of desirable rewards such as ADA, gift cards, and other attractive prizes.
5. Points and Rewards Tracking: Set up mechanisms to accurately track and record customer activities, points accumulation, and reward redemptions. This may involve integrating the loyalty program system with Cardano transactions.
6. Reporting and Analytics: Implement reporting and analytics capabilities to measure the performance and effectiveness of the loyalty program.
7. Program Evaluation and Iteration: Continuously evaluate the loyalty program's performance against established goals and key performance indicators (KPIs). Analyze developer feedback, track program metrics, and identify areas for improvement. Use insights gained to iterate and enhance the loyalty program system over time.

Please provide a detailed budget breakdown of the proposed work and resources.

We estimate most of the cost will be in development and integrations.

Website development and customizations

1 web developer full time, 4 months @ 3000/ month = 12k

Blockchain integration and tokenization

1 full stack developer full time, 4 months @ 3000/ month = 12k

Backlog and direction of developers

1 CTO and scrum master 4 months @ 3000/month = 12k

Marketing and design of the brand, website and app

1 graphic designer, 2 months @3000: = 6k

Overall direction of the project

1 project director 4 months @ 3000 = 12k

Amazon web services set up =1k

Who is in the project team and what are their roles?

Gonzalo de los Rios - Project director

My background is in Economics and Loyalty.

Entrepreneur and part of UC Berkeley Skydeck program with Aeros Wallet. Also part of British Airways incubator program.

Worked within redemption of miles for partners like United Airlines, Avianca Airlines, and British Airways among others.

Developed a Loyalty currency system with a total valuation of US$22M in currency.

<https://www.linkedin.com/in/gonzalo-de-los-rios-a8a9/>

Rafael del Corro - CTO and Scrum master

Founder of many (tech and non-tech) startups, experienced in technology and strategy.

<https://www.linkedin.com/in/rdelcorro/>

Agustin Campos - UI/UX Spec developer

UX Designer for digital products with experience in Agile methodologies. Worked for 500 fortune companies and small agencies.

<https://www.linkedin.com/in/agucampos/>

Juan Herrera - Graphic design

Marketing and Communication Strategist and Co-Founder en LOCO Digital Agency

<https://www.linkedin.com/in/juanhrr/>

How does the cost of the project represent value for money for the Cardano ecosystem?

The costs associated with the development, implementation, and maintenance compared to the high expected benefits, such as increased Cardano tool usage, developer loyalty, and competitive advantage will justify the investment in the Loyalty program.

The program will expose this new technology and will differentiate Cardano from competitors, improve the developer experience and enable unique capabilities to attract them.

Increased Usage will increase Efficiency and Productivity in the developer ecosystem