Please describe your proposed solution.

An effective method for onboarding new users is by giving them the opportunity to own their first NFTs. For this they need to learn how to create a wallet, and use Cardano for the first time. In this proposal, we will deploy a campaign of communication based on posters and flyers deployed in three of the main French cities. People will be invited to onboard though Dyana, an immersive science fiction story based on Cardano.

Goals

- initiate the audience that doesn’t know blockchain yet through immersive narration events

- Learn about Cardano, Dyana and the vast potential of blockchains for the future

- Invite people to create and use a Cardano wallet

An “In real life” campaign

In order to onboard new users it is necessary to reach them in places and events which are not directly dedicated to blockchains, but which attract an audience that may be interested. The project will organize a marketing campaign in 3 of the main cities in France : Toulouse - Bordeaux - Paris

It will deploy :

-Distribution of thousands of flyers

-Display of posters in strategic places such as : Schools and faculties of video games, 3D, IT, digital canteens, third-places bars, co-working spaces, etc.…

An interactive web module

Posters and flyers will link to a web module that combines questions, narration, discovery of the blockchain and governance. In the process, eligible participants will be able to earn a nft that will onboard them and make them understand the potential for the future of the blockchain, in a fun and pleasant way.

Once they have their nft they can vote to determine the future of the galaxy.

A new kind of treasure hunt

The posters and flyers are part of the story itself, in order to make the experience more fun and stimulate curiosity. On each of them the name and logo of Cardano are immediately visible.

The airdropped NFTs will have a sense of rarity and value, making them precious digital objects. They will be created specially for this campaign.

The power of storytelling

Since the dawn of humanity, stories and myths have created essential bonds between humans and allowed them to develop coordination skills.

<https://fs.blog/why-humans-dominate-earth/>

I believe storytelling and myth building are very powerful tools. This is why I am carefully crafting a universe which tells a fascinating future for blockchains.

This is the context in which the story develops (the outputs of the project will have more precise events specially created for the occasion) :

The Story (Intro)

Milky Way Galaxy, year 2524

For several centuries, humanity has expanded its presence across multiple planets. New diplomatic forms called network nations have developed and changed global balances. They have created trans-planetary economic and social spaces, redefined the notions of collaboration, currency, identity and culture. Everywhere individuals can become citizens of these network nations.

One of them is the Dyana Republic.

The citizens of Dyana have developed psychic abilities through advanced consciousness training.

They operate to maintain peace in the Galaxy.

Please define the positive impact your project will have on the wider Cardano community.

-The project will market Cardano to thousands of people, the goal being to onboard 1000 new engaged users

• As a science fiction story, Dyana takes inspiration from Cardano and explores what blockchains can become in the future.
• This project will notably develop Cardano in France, a country where the community is not very present at the moment.
• An important part of it will generate on chain transactions
• The project will develop partnerships with wallets as well as dapps (potentially a DEX, a NFT marketplace, a governance platform,etc.)

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have been an active member of the Cardano community and Project Catalyst since April 2021.

I have already completed a catalyst project, which is still live : dyana.org was originally a meditation project presented in the “mini dapps and integration” category in Fund7, and I keep on developing it full time. The communication campaign will also help me to develop the sustainability of the Dyana project, in a win-win relationship with Cardano.

I have studied screenwriting in the most famous film school in France, and co-run a multimedia studio for more than 10 years.

What are the key milestones you need to achieve in order to complete your project successfully?

Partnership developments

Creation : flyers, posters, story and web module

Flyers and Posters printing

Deliverables : images of the posters, web module already accessible online

>Toulouse deployment

Deliverable : pictures of all places in which the posters and flyers are positioned

• transactions on Cardano

>Bordeaux deployment

Deliverable : pictures of all places in which the posters and flyers are positioned

• transactions on Cardano

>Paris deployment

Deliverable : pictures of all places in which the posters and flyers are positioned

• transactions on Cardano

Who is in the project team and what are their roles?

Project creator : Antoine Cathalau (“Garance”)

• Co-founder of the multimedia studio Suki editions
• Founder of Dyana, an imaginary network nation ( <https://www.dyana.org/> )
• Transdisciplinary artist and creator on Cardano since 2021
• Active member of Project Catalyst since 2021
• Known community contributor in several Cardano Projects

LinkedIn :

<https://fr.linkedin.com/in/antoine-cathalau-b8860443>

Twitter accounts :

<https://twitter.com/AGarance>

<https://twitter.com/SukiEditions>

<https://twitter.com/TheDyanaProject>

Please provide a cost breakdown of the proposed work and resources.

Organisation

Project management 50h :

1000

Administration 15h :

300

Content production

Visual art : 80h

1600

Storytelling development : 60h

1200

Posters and flyers graphism : 30h

600

Printing costs :

800

Web module 80h:

1600

Travel expanses

Toulouse train + airbnb (2nights)

200

Bordeaux train + airbnb (3 nights)

326

Paris train + airbnb (5 nights)

500

Campaign

Posters deployment Toulouse 20h

400

Posters deployment Bordeaux 25h

500

Posters deployment Paris 35h

700

Verifying forms and sending nfts 20h

400

Food expenses during travel 12 Days

480

Other Costs

Software and hardware

450

Additional/ unexpected expenses

200

TOTAL in euros

11256

in Ada (at the cautious price of 0.3 euro/Ada)

37520

NFt minting and on chain transactions costs

mint : 2A nft via NMKR

transactions+minUTXO 1.35 A / NFT

Prix par Nft (Ada)

3,35 Adas

nombre de nfts

1000

Mint and send expanses

3350 Adas

Total en Adas

40870

How does the cost of the project represent value for money for the Cardano ecosystem?

Acquiring new users has one of the best impacts in terms of ROI. This is why we are targeting people through this campaign who are mostly not yet into blockchains.

During the narrative experience, each new user is explained how to buy Adas, how to use an exchange. Thus each new user is encouraged to become an investor in Cardano by following a safe and marked path.

Our goal is for the campaign to be seen by several tens of thousands of people, and to onboard 1000 new qualified users to Cardano. Each of them will keep a long term relationship with Cardano thanks to the NFT that is offered to them. They have a high probability to buy Adas in the future, which will create a positive ROI for the Cardano community.

At a rate of 20 euros per hour, the project is well under the cost of a marketing campaign of this size.