[IMPACT] Please describe your proposed solution.
The solution is to market EcoCashew and launch the CashewF token on a CEX platform with a good reputation & size. Preferably with their majority of customer base in regions where they care about Fair Trade and ECO. Please also see for more information of the project the Whitepaper and Tokenomics links under website link.
[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.
The Crypto CEX Platform with reputation will organise marketing and an AMA to bring our message to the public, to make people enthusiastic like all the people i personally inform about the EcoCashew Project. We try now with social media but have only a limited reach in the World of Crypto enthusiasts.
[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
RISK of platform not executing marketing and listing after payment.
We solve this issue by checking reputation duedilligence of platform followed by contract, double checked by our Legal partner. Split the payment in two parts, to first start marketing followed by the second payment just days before the planned listing.
CHALLENGE In the current market it might not be a walk in the park to attract CashewF buyers, especially because we are not going to the moon but to the thousands of cashew farmers instead who need a more sustainable life and deserve Fair Trade prices for their cashew harvest.
CashewF buyers can follow all developments on social media and seeing is believing, we believe once we start building the factory more supporters will join us to make this beautiful ECO and Fair Trade project reality.
[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.
Week 0 Duedilligence Platform of choice
Week 1 Concept Contract with platform, Legal doublecheck
Week 2 Contract Signed, Invoice paid 50%, Announcement Listing on all social media channels of EcoCashew
Week 3 Start marketing Platform, AMA, banners, informing their clients, newsletter, All social media channels, also of EcoCashew
Week 4 Continuation of marketing of listing platform and EcoCashew media channels.
Week 5 listing CashewF on platform [CSHWF]
[FEASIBILITY] Please provide a detailed budget breakdown.
Platform Internal Marketing > List announcements on: Website and App banners, Email marketing, Telegram promotions, Multilingual Telegram Promotions, 11 communities, 7 languages, Weekly report through email, Pop-up banner, Live / AMA on Twitter. App notifications, PR Articles written by platform. Listing Video, NFT Rewards / Winners.
Platform External Marketing > PR Article Promotions on Global Media 500+, Global Crypto KOL Twitter, Telegram, Youtube, Multilingual External Community outreach, CMC / Coingecko, Feixiaohao / Mytoken Data Uploading.
SubTotal of 60.000 USD
EcoCashew.com Marketing > PR Artical Promotions on Multiple platforms like:
Cointelegraph
SubTotal of 7.000 USD
Coinspeaker, Bitcoinist, TheNewsCrypto
Subtotal of 2.000 USD
Google PR Article Push
Subtotal of 1.000 USD
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Total of 70.000 USD
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[FEASIBILITY] Please provide details of the people who will work on the project.
Emile - CIO of EcoCashew.com Communication with Media for publishing PR Articles, Co Writer of the PR Articles
Ronald - CEO and Founder of EcoCashew.com checking the Contract of crypto selling platform, doing AMA together with Emile on Twitterspace of Platform.
[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.
Both Founder Ronald as well as Emile are convinced this funding will kickstart the Project to be self sustainable and will will have a clear way forward without additional help.
[AUDITABILITY] Please describe what you will measure to track your project’s progress, and how will you measure these?
We will measure the website’s visits, measure all our social media channels, views and engagements on them. After listing we will be able to measure how many tokens were sold at which average price.
Also can publish all the token holders, blockchain helps us with transparency.
[AUDITABILITY] What does success for this project look like?
This is just the first but very important step of the complete project, Succes for this initial project will show a complete roll out of a marketing plan, followed by a listed CashewF token on a reputable exchange platform, increase of CashewF token holders plus a growing EcoCashew community that supports EcoCashew’s goals and who will spread the knowledge about this project. A very important first step that that we, as EcoCashewTeam, will continue to roll out with the merits and impuls of this initial move towards adoption.
The EcoCashew Project Final success will be when Cashew Farmers will get Fair Trade prices for their harvest in West Africa and when the first Container of Cashews will arrive direct from west africa in the Netherlands where client who has ordered 100 % of the factory’s producte has its packing factory and clients, saving 90% on transport movement, ECO!! From 50.000 Nautical miles via Vietnam, to 5.000 Natical miles from West Africa Straight to Europe!
[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.
Entirely NEW!
This is a Unique Fair Trade & ECO West African Cashew Project, one of the worlds first in combination with Blockchain tokens, never before funded in Catalyst or anywhere else in the world. NEW NEW NEW!
Sustainable Development Goals (SDG) Rating
SDG goals:
End poverty in all its forms everywhere
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure sustainable consumption and production patterns
Take urgent action to combat climate change and its impacts
SDG subgoals:
By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day
Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
Key Performance Indicator (KPI):
Number of companies publishing sustainability reports
Universal Human Rights Index (UHRI):
#proposertoolsdg