Educational materials about Cardano

4. Articles are translated by Everstake into Spanish and Russian, usually local communities translate to native languages.

https://medium.com/everstake/%D1%87%D1%82%D0%BE-%D1%82%D0%B0%D0%BA%D0%BE%D0%B5-near-%D0%B8-%D0%BA%D0%B0%D0%BA-%D0%BE%D0%BD-%D0%B4%D0%B5%D0%BB%D0%B0%D0%B5%D1%82-%D1%80%D0%B0%D0%B7%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D1%83-%D0%B1%D0%BB%D0%BE%D0%BA%D1%87%D0%B5%D0%B,'D0%BD-%D0%BF%D1%80%D0%B8%D0%BB%D0%BE%D0%B6 for exampleB8%D0%B9-%D0%BF%D1%80%D0%BE%D1%81%D1%82%D0%BE%D0%B9-%D0%B8-%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D0%B9-f6976c31ac4f

<https://medium.com/everstake/eth-2-0%E4%B8%8Eelrond-80a0f6c8d0e5>

<https://medium.com/everstake/la-gu%C3%ADa-simple-para-estacar-a-trav%C3%A9s-de-la-web-myiconwallet-97a49a6c3c54>

Distributing materials is the same way important as creating, what's why we use several channels:

Social media: Twitter (Everstakes', Wallets', partners'), LinkedIn, Facebook, Quora

As for example posted by Everstake or Everstake team

Retweeted by wallets and other platforms

<https://twitter.com/GuardaWallet/status/1314558467856715783>

https://twitter.com/everstake_pool/status/1318563203375374336

<https://www.quora.com/What-is-staking-How-can-you-earn-cryptocurrency-from-it/answer/Bohdan-Opryshko>

Telegram groups

Virus marketing (soon ppl, will try to help each others answering "how to stake" by providing such links)

<https://prnt.sc/v3tdy6>

<https://prnt.sc/v3tgy6>

Targeted Ads (Twitter, Facebook, Instagram) / Paid publications

In addition to distributing material in our media, we also use paid advertising and narrowly targeted advertising on social media. This allows us to attract new users or take their attention from other blockchains

https://twitter.com/bo_opryshko/status/1318493649672507393

https://twitter.com/bo_opryshko/status/1314166180802957313

<https://altcoinlog.com/staking-platforma-everstake/>

We use Social Sprout to track customer engagement and are able to provide reports.

P.S. Depending on the increase in profits from the validation, Everstake plans to use a significant part of the funds for community development, both general and local. This will help us expand the influence not only of us as a validator but of the Cardano blockchain as a whole.

Criteria 1: [KPI and Deliverables]

Create text guides for existing wallets on 3 languages

Create video tutorials

Add Cardano into Everstakes' staking assistant platform

Criteria 2: [KPI and Deliverables]

Spread materials among Everstakes' social channels

Engage partners (Wallets, media) to retweet, redistribute

Publish materials on Everstake blogs

Publish materials on partners websites (partner media)

Try some paid add

Criteria 3: [Reach and potential users]

1. Articles / Blog posts / Guides

For example, a couple of articles can bring in a week: Views: 500 - 1000

In a month: Views: 2000 - 5000

2. Video

For example, a couple of videos can bring in a week: Video Views: 500 - 1000

In a month: Video Views: 2000 - 5000

3. Twitter Promo

For example, 3-5 posts can bring in a week:

Engagement Rate (per Impression): 10% Impressions: 10000 Engagements: 1000

In a month: Engagement Rate (per Impression): 7-10% Impressions: 30000 - 50000 Engagements: 5000

A more accurate prediction for the next months or year can be made after the first month of content creation. As all our activities will attract a new audience to the Near ecosystem, we forecast a weekly increase in subscribers to social networks and blockchain users (creation of new accounts) in 200 - 500 users, respectively 800 - 2500 per month.

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