Please describe your proposed solution

We propose the creation of a dedicated Cardano TikTok account targeting Ethiopian audiences. The account will serve as a platform to educate, inform, and engage the Ethiopian community about Cardano's technology, its potential applications, and its benefits for the country. By leveraging TikTok's popularity and engaging short-form video format, the account will contribute to the growth and adoption of Cardano in Ethiopia.

Key Features:

• Educational Content: Offering videos, tutorials, and interviews to explain Cardano's technology, its use cases, and its benefits for Ethiopia.
• Community Engagement: Fostering a vibrant community through discussions, Q&A sessions, and live streams.
• Open-Source Content: Making the account's content available under an open-source license to encourage community contributions and transparency.
• Multilingual Support: Providing content in both Amharic and English to reach a wider audience.

Benefits:

• Increased Awareness: Raising awareness of Cardano's technology and its potential benefits for Ethiopia.
• Education and Empowerment: Providing valuable information and resources for individuals and businesses.
• Community Building: Fostering a strong and engaged Cardano community in Ethiopia.
• Economic Development: Contributing to the growth and development of the Ethiopian economy through Cardano-based projects and initiatives.

Implementation Plan:

• Content Creation: Develop a content calendar and schedule regular uploads of educational videos, interviews, and community engagement content.
• Channel Optimization: Optimize the account for TikTok's algorithm to increase visibility.
• Community Building: Actively engage with viewers through comments, discussions, and live streams.
• Partnerships and Collaborations: Partner with Ethiopian influencers, Cardano projects, and educational institutions to expand reach and credibility.
• Measurement and Evaluation: Track account performance, gather feedback, and make adjustments as needed.

Please define the positive impact your project will have on the wider Cardano community

• Increased Adoption: By reaching a new and growing market, the account can contribute to the overall adoption of Cardano.
• Enhanced Diversity: The account will add to the diversity of Cardano content, making the ecosystem more inclusive and accessible to a wider audience.
• Strengthened Community: By fostering a vibrant Cardano community in Ethiopia, we can contribute to the overall strength and resilience of the Cardano network.
• Global Impact: As Ethiopia is a growing economy with a large population, the success of our account can demonstrate the potential for Cardano's adoption in other developing countries.
• Knowledge Sharing: By sharing information and resources about Cardano, we can contribute to the overall knowledge base and development of the Cardano ecosystem.

Overall, our project has the potential to make a significant positive impact on the wider Cardano community by driving adoption, fostering diversity, and strengthening the network.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team is committed to delivering the Cardano TikTok account for Ethiopian people with the highest levels of trust and accountability. This commitment is underpinned by the following principles:

• Transparency: We will be transparent about our funding sources, decision-making processes, and content moderation policies.
• Community Involvement: We will actively engage with the Ethiopian community, seeking their input and feedback to ensure the account meets their needs.
• Ethical Considerations: We will adhere to ethical principles throughout the project, including respecting user privacy, avoiding discrimination, and promoting fairness.
• Collaboration: We will collaborate with other Cardano projects and organizations to leverage their expertise and resources.

Validating Feasibility:

To validate the feasibility of our approach, we will:

• Conduct Market Research: Analyze the existing Cardano content landscape and identify the specific needs and interests of Ethiopian audiences.
• Develop a Comprehensive Plan: Create a detailed project plan outlining our goals, objectives, and strategies.
• Seek Expert Advice: Consult with experts in the fields of blockchain technology, digital marketing, and content creation.
• Pilot the Account: Launch a pilot version of the account to test our content strategy, engagement tactics, and audience response.
• Monitor and Evaluate: Continuously monitor the account's performance, gather feedback, and make adjustments as needed.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Account Launch and Initial Content (Month 1)

• Objective: Launch the TikTok account and publish initial content to attract an audience and establish the channel's identity.
• **Deliverables:**Account creation and optimization
• Development of initial content, including educational videos, interviews, and community engagement content
• Social media promotion and outreach

Milestone 2: Milestone 2: Community Building and Engagement (Month 2)

• Objective: Foster a vibrant and engaged community around the account, encouraging viewer participation and interaction.
• **Deliverables:**Implementation of community engagement strategies, such as live streams, Q&A sessions, and discussions
• Collaboration with Ethiopian influencers and Cardano projects
• Monitoring and responding to viewer comments and feedback

Final Milestone: Final Milestone: Content Expansion and Partnerships (Month 3)

• Objective: Expand the account's content offerings and establish partnerships to reach a wider audience and increase credibility.
• **Deliverables:**Development of new content formats, such as tutorials, case studies, and behind-the-scenes videos
• Formation of partnerships with Ethiopian educational institutions and businesses
• Exploration of potential revenue streams, such as sponsorships or merchandise sales

Who is in the project team and what are their roles?

Project Manager: Biruk Tesfaye

• Responsible for overseeing the project's overall progress, coordinating team efforts, and ensuring that the project meets its goals and deadlines.

Content Creator: Biruk

• Develops and produces high-quality video content, including educational videos, interviews, and community engagement content.

Community Manager: betel

• Engages with the Ethiopian community, fosters collaboration, and collects feedback to improve the account's development and adoption.

Social Media Specialist: yonatan

• Manages the account's social media presence, promotes content, and interacts with the audience.

Technical Specialist: tener

• Ensures the technical aspects of the account, including video editing, uploading, and optimization.

Additional :

• Translator: Translates content into Amharic.
• Graphic Designer: Creates visuals and graphics for the account.
• Marketing Specialist: Develops marketing strategies and campaigns to promote the account.

Please provide a cost breakdown of the proposed work and resources

Total Budget: 90,000 ADA

Breakdown:

1. Content Creation and Production (45,000 ADA):

• **Content Creator (30,000 ADA):**Salary, equipment, and software
• **Video Editor (10,000 ADA):**Editing software and services
• **Graphic Designer (5,000 ADA):**Design tools and services

1. Marketing and Community Building (20,000 ADA):

• **Social Media Marketing (10,000 ADA):**Advertising, content promotion, and community management
• **Influencer Partnerships (10,000 ADA):**Collaborations with Ethiopian influencers

1. Infrastructure and Technology (5,000 ADA):

• **Video Editing Software (3,000 ADA):**Premiere Pro, Final Cut Pro, or similar
• **Hosting and Server Costs (2,000 ADA):**TikTok account hosting and storage

1. Contingency (20,000 ADA):

• To cover unexpected expenses or changes in project scope.

no dependency

How does the cost of the project represent value for money for the Cardano ecosystem?

1. Increased Adoption:

• Reaching a New Market: The account can introduce Cardano to a large and growing Ethiopian audience, driving adoption and expanding the ecosystem.
• Building Trust and Credibility: By providing reliable information and resources, the account can help build trust in Cardano within the Ethiopian community.

2. Community Growth and Engagement:

• Fostering a Vibrant Community: The account can create a space for Ethiopian Cardano enthusiasts to connect, share knowledge, and collaborate.
• Building Social Proof: A thriving community can attract new users and reinforce the perception of Cardano as a valuable platform.

3. Educational Impact:

• Providing Valuable Resources: The account can offer educational content that helps people understand Cardano's technology and its potential applications.
• Empowering Individuals and Businesses: By providing knowledge and tools, the account can empower Ethiopians to participate in the Cardano ecosystem.

4. Economic Benefits:

• Stimulating Innovation: The account can inspire innovation and entrepreneurship within the Ethiopian Cardano community.
• Creating Job Opportunities: The development and maintenance of the account can create job opportunities in the content creation and marketing sectors.