Please describe your proposed solution.

Our proposed solution is an evolution rooted in the triumph of our inaugural community-building program, a successful collaboration with Cardano in Africa. This first edition laid a robust foundation, focusing on educating African youth about the fundamental principles of blockchain. Buoyed by the success and valuable insights gained from this African initiative, we are now poised to introduce an innovative online program in Asia. This program features three experiential challenges designed to address the pervasive lack of blockchain literacy among Asian youth.

The pilot phase of our initiative in Africa has proven to be a crucial learning experience. It has empowered us to envisage a scalable project with additional components, tailored to not only nurture Cardano's community growth in Asia but also propel youth ideas that leverage blockchain solutions into the forefront. The lessons learned from our African program act as guiding beacons for the nuanced and culturally relevant approach we aim to take in Asia. Our strategy centers around the launch of the first-stage pilot, mirroring our successful African model, with a keen focus on educating youth about the basics of blockchain.

At the heart of our program lies a series of easily digestible bite-sized videos meticulously crafted to demystify the intricacies of blockchain technology. This multimedia content is not only designed for accessibility but also to foster engagement among our target audience—the vibrant and eager-to-learn youth in Asia. The challenges presented in the program go beyond the theoretical realm; they aim to encourage practical application, fostering a generation that not only understands blockchain concepts but can creatively apply them in real-world scenarios.

The impact of our initiative will be measured not just by the participants' theoretical knowledge but by their ability to practically apply blockchain principles. We will assess the quality, innovation, and resourcefulness of their entries, providing an objective metric for the success of our program. What sets our solution apart is its dual purpose: while equipping individuals with valuable blockchain skills, it concurrently builds a Cardano-centric community in Asia.

This community, driven by informed and passionate youth, holds immense potential to significantly contribute to Cardano's global mission of ushering in a decentralized and inclusive future. By harnessing the power of blockchain education and fostering creativity, our initiative in Asia seeks to create a ripple effect. It is not merely an educational endeavour but a strategic investment in cultivating a community that will play a pivotal role in Cardano's sustained growth and influence within the dynamic landscape of blockchain technology.

Please define the positive impact your project will have on the wider Cardano community.

The project's success will significantly benefit the Cardano community by expanding its reach and influence in Asia. The measurable impact will be gauged through several key indicators:

1. Community Growth: Increased engagement and participation in the program will indicate a growing Cardano community in Asia.
2. Blockchain Literacy Uplift: Assessing the participants' enhanced understanding and utilization of blockchain concepts will demonstrate the project's educational impact.
3. Creative Applications: The innovation and creativity displayed in the participants' entries will serve as a qualitative measure of the project's success.

Youth Reached: 1,000,000

Youth Engagement: 30,000

Youth Participation: 150

We will measure the success of our project with the below KPIs that will benefit the Cardano ecosystem by organically building trust with youth globally and raising awareness on the uses and applications of the Cardano blockchain, positively influencing youth participation in the ecosystem notably in the global south:

During the course of the program, user surveys will be conducted in order to assess the impact of the program. These surveys are aimed at assessing the appreciation of the young participants of the Art Beyond Borders challenge in terms of challenge dynamics, rewards, and topics and asking questions regarding the potential impact in terms of upskilling. Goodwall has developed strong expertise in implementing programs globally and in specific regions, monitoring the implementation of programs through specific internal tools, notably:

A Program Performance Dashboard, which allows live monitoring of the performance of programs through specific metrics (e.g. impressions, user engagement, reach, qualified entries, etc.). A link will be made available to the Cardano community to access this information at any time.

To share our outputs and opportunities:

1. Regular Reports: Periodic reports detailing participant achievements, community growth, and educational outcomes can be shared through Cardano's official channels.
2. Collaborative Events: Partnering with Cardano to host online or offline events showcasing project outcomes will ensure a broader dissemination of success stories and lessons learned.
3. Online Platforms: Utilizing social media, forums, and dedicated online spaces, we will actively engage with the global Cardano community, sharing updates and insights.
4. Educational Resources: Making project-related educational content, such as exemplary challenge entries and informational videos, available on Cardano's educational platforms will contribute to sustained learning.

By fostering blockchain literacy and community growth, our project aims to create lasting value for the Cardano community. The transparent sharing of project outcomes will not only inspire further initiatives but also reinforce Cardano's commitment to global education and inclusivity.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Goodwall is an award-winning social enterprise recognized as a World Economic Forum Technology Pioneer. Goodwall's founders were listed as Forbes 30 under 30.

Goodwall has delivered on more than 200+ programs to date, trusted by organizations such as UNICEF and the UNDP, governments, and Fortune 1000 companies like SAP and Accenture.

Recently Goodwall hosted a very successful Art Competition "Imagine2050" sponsored by Pictet, the private bank, that was exhibited in collaboration with the Tate Gallery at the London Zoo.

Goodwall has already secured a partnership with NMKR and received their technical green light to mint the art and jointly create a white-labelled Good Art Store to exhibit and auction the NFTs using NMKRs API.

Goodwall has been part of the Cardano ecosystem for years, successfully delivering on multiple Catalyst projects in Fund 8 and 9. Goodwall's CEO, Taha Bawa, spoke at the Cardano Summit in 2022. Goodwall also received a strategic investment from EMURGO and EMURGO Middle East & Asia to leverage Cardano's blockchain to level the playing field for youth everywhere.

Press Release: <https://www.prnewswire.com/news-releases/blockchain-for-social-good-emurgo-and-goodwall-join-forces-301755444.html>

<https://www.venturelab.swiss/Cardanos-commercial-arm-invests-in-youthfocused-talent-network-Goodwall>

Goodwall other reputed investors include Randstad, the largest recruitment company in the world and the State of Geneva.

Our program's track record demonstrates the practicality of our approach, having successfully organized numerous global online initiatives tailored for youth. These programs were executed in collaboration with esteemed institutions such as UNICEF, SAP, and Accenture.

What are the key milestones you need to achieve in order to complete your project successfully?

Challenge design - Design and Creation of Challenge #1

Milestone output(s)

• This includes the design of content and appropriate user journey including themes, guidelines, and submission requirements
• All related challenge assets such as educational videos, scripts, posters, and creative design elements

Acceptance criteria

• Development of engaging and inclusive themes for the challenge.
• Clear and comprehensive guidelines for participants.
• Well-defined submission requirements for the challenge.

Info provided to verify the milestone achievement

• Detailed documentation showcasing the themes, guidelines, and submission requirements for the challenge.
• Samples or previews of challenge-related content, including educational videos, scripts, posters, and all visual assets..

>Challenge #1 Launch: Launch the challenge through marketing and promotion and then maintain engagement on the challenge, manage and moderate community etc.

Milestone output(s)

• Dedicated program hashtag page with all info on the challenge.

Acceptance criteria

• Documentation of promotional materials, such as social media posts, press releases, and email campaigns.
• Metrics demonstrating outreach and visibility, such as website traffic, social media impressions

Info provided to verify the milestone achievement

• Metrics and analytics demonstrating sustained engagement levels post-launch.
• Dedicated program dashboard that allows live monitoring of the performance of the program through specific metrics

>Winner Selection of Challenge 1: Dates TBD: Selection of challenge winners.

Milestone output(s)

• Identification and documentation of winning entries based on predefined criteria.
• Compilation of a transparent and impartial judging process.
• Communication of results to participants and the wider community.

Acceptance criteria

• Adherence to pre-defined judging criteria, ensuring fairness and transparency.
• Timely and transparent communication of winners to participants and the broader community.

Info provided to verify the milestone achievement

• Documentation outlining the shortlist from which the winner selection was made.

>Note: The three above milestones are repeated for each challenge in a back to back order.

>Impact Report

Milestone output(s)

• Comprehensive report outlining the impact of the "Ada to Asia" initiative.
• Analysis of key metrics, including participation rates, artwork submissions, engagement levels, and financial outcomes.
• Identification of success stories and testimonials from participating individuals.
• Insights into the overall societal impact achieved by the initiative.

Acceptance criteria

• Inclusion of quantifiable metrics and qualitative assessments to measure the initiative's success.
• Detailed analysis of participation rates, showcasing the number of entries and community engagement.
• Metrics related to the quantity and quality of entries submissions.

Info provided to verify the milestone achievement

• The complete impact report, accessible for review.

Who is in the project team and what are their roles?

Omar Bawa - Co-founder of Goodwall,

Role: oversight of the project

Kyle Marquis - Program Director &amp;

Role: Program operations oversight

Byron Wang - Head of Engineering

Role: bugs, glitches and errors, proper functioning of the online platform for smooth delivery of the program.

Irina Ovary- Head of Product

Role: Roadmap planning of program to meet with all requirements and previously agreed deliverables.

Ross Foreman - Partnerships Director - Leads Business Development and Strategic Partnerships.

Role: Ideation and program feasibility within both Cardano and Goodwall capacities.

Oscar Rodriguez - Creative Lead and Designer:

Role: Visual graphic design for all digital assets destined to marketing, promotion and program visibility within the app.

Marcela Correa - Program Manager

Role: Focal point between Cardano and Goodwall for all updates and clarifications that may arise through the program implementation.

Josh Taylor - Senior Community Manager

Role: Community manager and moderator, focusing on English Speaking contents; Coordinate moderators

Rusell Daries: Senior Data Scientist:

Role: Analysing data outputs, measuring KPIs, and drafting regular reports

Team website: <https://www.goodwall.io/about>

LinkedIn: <https://www.linkedin.com/company/5001199/>

Please provide a cost breakdown of the proposed work and resources.

Budget spreadsheet: https://docs.google.com/spreadsheets/d/1C_HQ_r8iXOUl6xuI8JnJwULGGLID78sUQho2gtDxZnM/edit?usp=sharing

How does the cost of the project represent value for money for the Cardano ecosystem?

Strategic Impact: The investment contributes strategically to expanding Cardano's influence and community in Asia, fostering a decentralized future. The project aligns with Cardano's mission and vision, ensuring a meaningful and lasting impact on the ecosystem.

Educational Value: The funds allocated directly contribute to the development and execution of an educational program. This initiative not only increases blockchain literacy but also establishes a community well-versed in Cardano, enhancing the ecosystem's intellectual capital.

Community Growth: The project's focus on engaging Asian youth creates a ripple effect, attracting new members to the Cardano community. This growth enhances the diversity and global representation of Cardano, strengthening its position as a decentralized and inclusive platform.

Measurable Outcomes: The cost is justified by the tangible and measurable outcomes, including the number of participants, their enhanced understanding of blockchain, and the growth of the Cardano community in Asia. These metrics provide a clear return on investment.

Sustainability: By investing in blockchain education and community building, the project lays the groundwork for sustained growth and influence. The long-term benefits, such as a knowledgeable and engaged community, contribute to the ecosystem's resilience and longevity.

Global Visibility: The project's outcomes, shared through various channels, enhance Cardano's visibility globally. Success stories, educational content, and community achievements serve as valuable marketing assets, attracting further interest and participation.