Why is it important?

Mass adoption requires a global view. Latin America is one of the regions where Crypto is more adopted

What does success look like?

Making innovative projects that can bring real solutions to the people.

Key Metrics to measure

• Number of proposals addressing the fundamental issues preventing Cardano adoption in Latin America

• Number of proposals offering solutions to infrastructure and education concerns

• Number of new Latin America-based users onboarded onto Cardano (wallets, platform sign-ups)

• Number of new Latin America-based Catalyst members (proposers, voters, CAs)

• Number of new Latin American projects

• Number of Latin American developers onboarded in 2022

• Local impact (measurable through user activity and reach)

• Local partnerships formed (size of institution + influence)

• Offer Cardano solutions to real problems

• Approaching Governments and Institutions

• The volume of proposals originated by Latin American people

• The quality of those proposals as well as the impact on their local communities

• Number of new local Cardano communities created in latinamerican's countries or cities

• New application and use cases created that are intrinsic to the way of life of latin americans

  Challenge brief

Growth is a continuous process and this challenge is to keep us united towards our goal: increase the adoption of Cardano in Latin America while giving equal opportunities and inclusion to its people.

As part of the impact this Challenge already generated, is the creation of the Catalyst LATAM community where many Latin Americans are now gathering, lowering the language barriers and start co-creating our own future thru collaboration.

Latin America is a fertile region for mass adoption and create value based on Cardano. It has talented and passionate people that with the proper tools and opportunities can create its own paths and ways to succeed; failure is an option but not a surrender. What latinos only need, is someone to hold theirs back. That's when Cardano Community and Project Catalyst came into action.

This challenge is to keep Cardano growing in Latin America, to allow more people to join that wonderful community, and to give a second chance to those that tried but their current living and economic conditions constraints their possibilities to flourish.