Detailed Plan

Please note: This is a continuing funding request! Originally funded in Fund4! and Fund6!

Please note: We did not have a chance during Fund5 to amend the Fund5 submission due to the closeness of Fund4 and Fund5. We did receive overwhelming support for this project in Fund5. Sadly, we did not receive funding in Fund5 due to a lack of available funding left over in the proposer outreach category.

Goal:

The goal of this project to reach out to as many students/graduates as possible to raise awareness of Cardano and the opportunities that exist for both developers, professionals and business owners. We want to drive the targets to Project Catalyst and assist them in submitting ideas and earn Referrer fees (to be self funded). We also will deploy a website (request already sent to CF Foundation to request permission to use "Cardano" in the website name using a .org extension).

Addendum: A clarification, we plan to request additional funding for a few months until we can be self-funded. During these next few months, as we introduce student and graduates to the Cardano ecosystem, we hope to help candidates develop Catalyst ideas; Steer them through the process of developing ideas and refining them for submission to the project thereby earning Referrer Rewards. When this conduit matures, we will be able to sustain the project without further funding from the Project (ideally by Fund8). This is our LAST Funding request before we are SELF SUSTAINABLE and able to pay ourselves FULL TIME salaries and live off the REFERRAL REWARDS!

KPI:

1. Number of people Engaged (80/day, responses, learning, referrals)(down from 200 last fund)

2. Number of people Attended (40/day Zoom/Twitch)(down from 100 last fund)

3. Number of Ideas Submitted. (30 per Fund, adjusted from 100)(same goal since last fund)

Campaigns:

Social Media: Twitter, Telegram, Zoom etc. Daily Twitter/Twitch Spaces

Email: Lead Nurturing and CRM During lead nurturing we will continue to engage the targets by drip marketing and steering them to learning resources that will be helpful in ensuring their adoption of the ecosystem. A sample drip would include a short 1-2 min video with the learning resource of the day. A link to register to twitch stream/zoom call. A reminder email/text sent to the target 15 mins before start and at the start of the call.

Incentive Program ADA Airdrop to student association presidents, participants; introduces them to Daedalus, broadens adoption, incentivizes

Budget:

• Social Media Campaign $1000

• Incentive Program $600 (Airdrops, incentives to student helpers)

• Hardware and Software Acquisition $1000 (CRM Monthly costs, new laptop for Steve (cost $1880 + tax)(2 year lifecycle))

• Salary $2000 Project Lead (Full time 37.5 Hrs per week)

• Salary $300 Webmaster (12 hours updating site, security package and monthy support cost)(Note: our site is launching in January 2022!!!)

Total Budget $4,900 USD

The Team:

Jeff Granger (Idea Proposer, Project Leader)

• Project Lead, Twitch Host and Idea Submitter Consultant to Referrers

• 20 years + Management Experience, Successful realtor and property

investor, semi-retired, able to devote full time to this project

• Contact Information: [email protected]

• Contact Information: 705-791-8655

•

Steve Murray (Retired Manager of IT (IT Department, Shared Services Canada)

• Webmaster, Developer (20 years in the IT space)

• Steve will lead website development and maintenance

• Contact Information: [email protected]

• Contact Information: 705-627-4373

2 Students from the School of Management, University of Ottawa

• 1 will lead the DRIP Campaign and Outreach Activities

• 1 will assist with Twitch and Zoom for Chinese and Korean language

streams

Notes:

• Worldwide Audience, targeting university students and graduates in

faculties of computer science, engineering, business and Law.

• Daily Zoom/Twitch Streams of 1 hour and 7 hours daily devoted to Lead

Nurturing/Guidance and Learning/Idea Submissions, a full time

commitment

• I am a university graduate and can quickly connect to the various student

associations, graduate student associations and others affiliated to the

learning institutions.

• Initially focusing on areas with high concentration of the target audience

(ex. India, China, US, top 100 universities for devs etc.)

Expected Launch: Already Launched!

Received emails from [email protected], How my proposal impacts the challenge metrics, Broken down my budget requirements, Defined expected public launch date., How I address the challenge question, Submitted this proposal to only one challenge, Definition of success after 3, 6 and 12 months, Included identifying information about all proposers