Please describe your proposed solution

Our approach to driving mass adoption on Cardano is centered on improving the Walkers app by introducing features that stand out in the walking app market. We aim to raise the bar by offering a unique experience that combines walking, community interaction, and economic engagement through a Walk2Earn model.

As walking becomes a popular activity for wellness, we’ve created a one-of-a-kind app on Cardano, blending gamefi, wellness, and community engagement.

What makes us different from other walking apps?

Unique Tokenomics and Economy:

• Our tokenomics are carefully crafted to avoid overinflation and maintain stability.
• Walkers app rewards users with our native Cardano token, $WLK, plus tokens from our partners,plus airdrops
• Once users reach level 5, they can swap their points for $WLK or partner tokens, earned by walking, engaging in the community
• Users can also win a variety of real-world rewards like gift cards and tokens from multiple blockchains.

Partnership-Driven Ecosystem:

• We partner with projects from Cardano and other blockchains, creating a rewarding ecosystem.
• Our presale allowed users to purchase tokens using partner tokens, creating reward pools and establishing sustainable growth.
• We continue to expand partnerships to increase adoption and user engagement.

Gamification & Web2 to Web3 Integration:

• Users earn valuable Cardano native tokens and real-world rewards by participating in real-life activities, challenges, and augmented reality experiences.
• Free users are integrated into the ecosystem, offering them rewards and keeping them engaged with ongoing news and updates.
• Collectible items, exercise programs, and smartwatch integration for iOS and Android further enhance user experience.

Marketing and Promotions:

• We run referral and affiliate programs to drive user engagement and growth.
• Organizing global social events like marathons and races brings more attention to the platform.
• Sponsoring major sporting events and promoting Walkers on all social platforms ensures widespread visibility.

By combining physical activity, social interaction, and rewards, we make walking more engaging. Our thriving community and partnerships are driving continuous development of the Walkers ecosystem, aiming for mass adoption on Cardano.

With every step, we are actively contributing to Cardano's growth, and our users' daily activity is proof of our impact.

Daily activity of walkers app users:

Activity of our community drive us to not stop developing Walkers ecosystem. We constantly work on expanding and growing

<https://x.com/WalkersCNFT/status/1842199287062478858>

Product Idea: Walkers App

Walkers App - an innovative application designed for delivering a seamless and enjoyable experience during walks.

The Walkers App introduces the pioneering Walk2Earn model on Cardano Blockchain

Phase 1: Walkers App and Website concept (COMPLETED 2023/2024)

1.Seamless Registration via Cardano Native Wallets:

• Users effortlessly register on the Walkers website through all their Cardano native wallets or e-mail
• To start using the app, users connect their wallet, and the website generates a QR code for app authentication.
• Integration on e-mail and password connection in Walkers app
• Integration on free user base who can download and subscribe for news with e-mail rewarding users with real life products and tokens Airdrops

2.Walker Profile Creation Using NFTs:

• Users create Walker profiles on the website, incorporating Cardano NFTs bought on secondary marketplace or minted, transforming them into playable characters within the app.
• Connect their account with twitter API for completing tasks given in app.

3.Character Selection:

• Users personalize their experience by selecting characters within the app.

4.Distance-Based Experience Earning:

• Users earn experience points by walking specific distances daily, enhancing their Walker profiles.
• Build in anti cheat system

5.Daily Task Completion for Experience (Twitter API):

• Integrated Twitter API tasks foster community engagement and strategic marketing within the Walkers app.

6.IRL Partnerships Access:

• Users access In Real Life (IRL) Partnerships, unlocking benefits within the IRL Partnership programs.

7.Electricity Generator Integration for Partnership Holders:

• Partnership holders mint electricity generators, contributing ADA or partner project tokens to form reward pools in the Walkers eco-system. Price is combination of ADA and partnership project tokens

8.ADA to Cardano Native Token Swapping:

• Users swap ADA for Cardano native tokens directly on the Walkers website through Partnership DEX.

9.Major developments and future plans within the Walkers ecosystem are determined through community decisions. With Governance tool, coupled with the engaging giveaway tool integrated on our website, provides our community with the power to shape the future plans of Walkers. This is Bad Lab Tools developed by Ben Elferink , which are completely open-source

10.XP and Point Accumulation with Token Rewards:

• Users earn XP and points, reaching level 5, enabling the exchange of rewards for Cardano native tokens on the website.

11.Walkers refferal program

• Users earn $ADA + $WLK, by reffering other users to use walkers app.

12.Free User Profile Creation:

• Users will logging in directly to the app using their email and creating a profile on the website. However, for earning rewards in native tokens within the app, they are guided to create a Cardano Native wallet and to buy NFT.

13.Weekly Walkers Raffles

• App users can join Walkers' Weekly Raffles for a chance to win gift cards, tokens from various blockchains, NFTs, WhiteList spots, and more!

14.Loot Boxes

• In development atm loot boxes will offer 7 categories of rewards for users :

NFT's ,Tokens, Subscriptions, Gadgets,Sport brands products, Healthy food brands products, Game packs - in development

15.Non-custodial single stake of $WLK token - in development

Output: The Walkers app first launched its MVP version on August 28th, 2023, and underwent testing until November 2nd, 2023. During this time, all bugs and issues were addressed and fixed. Since then, the app has been opened to everyone for use. Walkers App since it's insepction have 11 upgrades,constantly progresing in developments with objective for mass adoption.

To try walkers app visit our website and get your personal QR code <https://walkerscardano.xyz/>

And you can download the app :

For Android users :

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&amp;pli=1

For .iOS users :

https://apps.apple.com/mk/app/walkerscnft/id6450308902

Through this proposal, we aim to seamlessly transition into the continuous development of outlined in milestones, which will drive mass adoption on Cardano

Concept:

The Walkers Arena is a competitive challenge platform where users participate in physical, mental, and creative challenges. They can enter using $WLK tokens or participate for free with limited rewards, adding an exclusive layer for token holders while maintaining inclusivity. Challenges can range from fitness tasks to creativity contests, brain games, and social challenges.

Core Features:

1.Unique Challenge Categories:

• Physical Challenges: Track your daily steps, synced with the Walkers app. Users get daily, weekly, and monthly goals with leaderboards.
• Creativity Challenges: Submit creative ideas/art. Reward users for not just physical activity but also for intellectual engagement.
• Social &amp; Community Challenges: Users team up or create groups to complete challenges together (e.g., walking 100,000 collective steps). Encourage community engagement and referral growth.

2.Challenge Customization by Users:

• Allow users to create their own challenges, set entry fees (in $WLK), and reward structures. This user-driven approach adds personalization and unpredictability, making it feel more decentralized.

3.Leaderboards &amp; Tiers:

• Global and regional leaderboards display top challengers. Users rise through ranks (e.g., Rookie, Pro, Legend) based on their challenge wins, creating a competitive ecosystem that encourages progression and repeat participation.
• Higher tiers give access to premium challenges and bigger prizes. Collect trophies.

4.“Bet on Yourself” Feature:

• Users can enter a challenge and bet skill based on their ability to complete it within a certain timeframe.

5.Free-to-Play with Limited Access:

• Free users can join some challenges, but the highest rewards are reserved for those who enter in Premium challenges
• Offering free trials or limited participation hooks non-paying users while incentivizing token purchases for greater benefits.

Please define the positive impact your project will have on the wider Cardano community

Impact:

• Increase User Engagement: Attract and retain users by offering gamified challenges with both free and token-based participation.

• Promote Cardano Native Tokens Use: Encourage users to stake and spend CNT's in challenges, creating a circular economy within the Walkers ecosystem.

• Drive Fitness Adoption: Motivate individuals worldwide to adopt healthier habits through fun, competitive challenges.

• Foster a Community: Build a global community of fitness enthusiasts, promoting team competitions, referrals, and social interactions.

• Sustain Walkers Ecosystem: Generate revenue for Walkers through platform fees and partnerships, ensuring long-term sustainability.

Measuring Impact:

• User Growth: Tracking the increase in Walkers app users, especially those new to Cardano, provides a tangible metric for the success of our mass adoption efforts.

• Community Participation: Monitoring the active involvement of partnership project holders, affiliates, and users in the Walkers ecosystem serves as an indicator of economic engagement and community building.

Sharing Outputs and Opportunities:

• Regular Updates: Providing regular updates through official channels, social media, and community forums to share milestones, new features, and partnerships.

• Educational Initiatives: Conducting educational content to inform about the benefits and opportunities within the Walkers ecosystem.

• Collaborative Events: Participating in collaborative events, conferences, and forums within the Cardano to showcase Walkers success

• Community Engagement: Actively engaging with the community through open communication channels, feedback sessions, and incorporating community suggestions into the project's roadmap.

Through these measures, Walkers aims to transparently communicate its impact, foster collaboration, and contribute meaningfully to the growth and development of the Cardano Community.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. Cardano Ecosystem Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
2. Self-Funding: The Walkers project is entirely self-funded, demonstrating financial independence and a commitment to its long-term viability. This self-sufficiency provides stability and ensures that Walkers can continue to evolve without external dependencies.
3. Founder's Expertise: As the founder, my three-year involvement in the Cardano, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
4. Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
5. App Launch and Testing: The unveiling of the MVP app on August 28, 2023, signifies a milestone in our development journey. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with ten updates since its initial launch. Since then App have 11 upgrades,with 800 users on daily base.
6. User Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app meets user expectations and delivers a seamless experience.
7. Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.

In validating the feasibility of our approach, we employ a systematic testing and feedback loop. This iterative process, coupled with the integration of real-world partnerships, ensures that Walkers evolves in a manner that aligns with user needs and community expectations.Our commitment to transparency, self-funding, and user satisfaction instills trust and accountability in our project delivery.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: UX/UI Design

**Objective:**Enhance the user experience and interface of the Walkers app by incorporating new screens to support expanded functionalities, as well as designing a desktop challenge platform.

Milestone Outputs:

New Screens Design for Walkers App and Desktop Challenge Platform (190 hours):

• Home Page / Dashboard:
• Hero Section: Highlight current top challenges, featured community challenges, and special event banners. Users should immediately see the excitement and potential rewards upon entering the platform.
• Quick Access Buttons: Prominent buttons for “Join Challenge,” “Create Challenge,” and “View Leaderboard” for easy navigation.
• Progress Overview: Display users' personal challenge progress, rankings, and rewards to motivate them to take action.
• Ensure consistency in design elements for a seamless user experience.
• Challenge Categories:
• Physical Challenges, Creativity Challenges, Social &amp; Community Challenges.
• Onboarding: Sign-up screen in the Walkers app (redirect users to the free userbase login process with an email and alphanumerical code).
• Navigating Challenges: Allow users to filter by categories and popularity.
• Challenge Card Details: Show challenge details on dedicated cards.
• Join Challenge Page: Options to join challenges for free or with payment, with instructions on how to participate in premium challenges.
• "Bet on Yourself" Feature: Users can bet on their own ability, winning rewards based on their skill in specific challenges.
• Create a Challenge (for Creators): A section where creators can earn from participation fees in premium challenge categories.
• Leaderboards: Display user progress and rankings in physical challenges and leaderboards screens within the app.

Acceptance Criteria:

• Detailed Mockups: Provide mockups for visualization.
• Wireframes and User Flow Diagrams: Create wireframes and flow diagrams for both web and mobile platforms.
• Feedback Iterations: Revise mockups based on internal reviews and feedback from the Walkers community.

Evidence of Milestone Completion:

• Improved User Engagement: Measure increased user engagement through the implementation of new screens.
• Positive User Feedback: Collect feedback during testing phases to gauge satisfaction with the enhanced UX/UI.
• Visual Consistency: Ensure a consistent visual style across all new screens to deliver a cohesive user experience.

Timeline:

• New App Screens Design: 50 hours.
• New Desktop Screens Design: 100 hours.
• Mockup Iterations (based on internal reviews and community feedback): 40 hours

Milestone 2: Development Phase

**Objective:**Backend and blockchain development.

Milestone Outputs:

• Define and set up the core backend infrastructure, ensuring it can handle user authentication and challenge creation.
• Design a scalable database structure to store user data, challenge details, and reward history.
• Implement the initial API architecture to enable seamless communication between the frontend and backend.
• Integrate payment options for premium participation.
• Set up rewards and fee allocation systems.
• Develop challenge logic for free, premium, and group challenges.
• Implement security measures and conduct audits.

Acceptance Criteria:

• Backend infrastructure is set up (including hosting, database, and APIs).
• Database schema is in place for users, challenges, and rewards.
• APIs are implemented for user management (authentication, profile creation, wallet connections, and transactions).

Evidence of Milestone Completion:

• Bug-Free App: Identify and resolve any bugs or issues during the testing phase.
• Positive User Feedback: Gather positive feedback from users during testing to ensure optimal performance and satisfaction.

Timeline:

• Backend and blockchain development: 250 hours.

Milestone 3: Development Phase

Objective: Frontend, iOS, and Android developments

Milestone Outputs:

• Begin development of core frontend features for the Walkers Arena web platform, including user registration, challenge browsing, and leaderboard access.
• Implement responsive layouts to ensure compatibility across various screen sizes.
• Integrate backend APIs to provide dynamic data, such as real-time challenge updates, user profiles, and reward tracking.
• Focus on optimizing performance, ensuring fast load times, smooth transitions, and user-friendly interactions.
• Develop a mobile app (iOS and Android) that mirrors the web platform’s core functionality, including challenge participation, step tracking, and notifications.
• Integrate the mobile app with the Walkers Arena backend, enabling users to log in and track their progress in challenges.
• Implement mobile-specific features like push notifications for challenge reminders.
• Conduct initial testing with a small group of users to refine the user experience.

Acceptance Criteria:

• Basic web frontend with core features (challenge browsing, leaderboards).
• Integration with backend APIs to handle dynamic data.
• Fully responsive design adaptable to various devices.
• Walkers Arena integrated into the Walkers app (iOS and Android).
• Core mobile app features: challenge participation, step tracking, notifications, and leaderboards.
• Collect user feedback from initial testing to improve user experience.

Evidence of Milestone Completion:

• Basic web frontend MVP with core features (challenge browsing, leaderboards).
• Successful integration with backend APIs for dynamic data handling.
• Fully responsive layout for all devices.
• Walkers Arena mobile app screens (iOS and Android).
• Core mobile app features implemented (challenge participation, step tracking, notifications).

Timeline:

• Frontend and App developments: 250 hours

Milestone 4: Development Phase

Objective:Challenge Interaction and Gamification Enhancements

Milestone outputs:

• Add enhanced user interactions, such as real-time updates during challenges (progress bars, countdown timers, rankings)
• Introduce gamification elements like badges, achievement animations, and challenge completion celebrations
• Improve social features: enable users to invite friends, join team challenges, and share results on social media directly from the platform.
• Enhance the user experience with smoother transitions, faster load times, and interactive elements to boost engagement.

Acceptance criteria:

• Real-time progress tracking and updates during challenges
• Gamification elements (badges, achievements)
• Social sharing and invite functionalities
• Improved performance and UX enhancements

Evidence of milestone completion:

• Basic web frontend MVP with core features (challenge browsing, leaderboards)
• Integration with backend APIs for dynamic data
• Fully responsive layout for different devices
• Walkers Arena mobile app screens (iOS and Android)
• Core mobile features: challenge participation, step tracking, notifications

Timeline:

• Frontend and App developments: (200 hours)

Milestone 5: Testing Phase

Objective:User Testing and Feedback Integration

Milestone outputs:

• Conduct extensive user testing across both web and mobile platforms to gather feedback on design, usability, and feature set.
• Identify areas for improvement, focusing on any pain points or friction in the user experience.
• Implement necessary changes and refinements based on user feedback, including improvements to UI, performance, and navigation.
• Finalize UI design and interactions for both the web platform and mobile app.

Acceptance criteria:

• Comprehensive user feedback and testing reports
• Refined UI and UX based on user input
• Finalized UI for web and mobile app

Evidence of milestone completion:

• Bug-Free App: Identify and resolve any bugs or issues during the Testing phase.

Positive User Feedback: Collect positive feedback from users during testing, ensuring optimal performance and user satisfaction.

Timeline:

• Bug fixes and improvements: (50 hours)

Final Milestone: Final Milestone: Walkers Arena Official Launch and Marketing

Objective : Successfully launch Walkers Arena and drive user acquisition and engagement through targeted marketing, partnerships, and incentives to build an active user base

Milestone Outputs:

• Public release of Walkers Arena platform (web &amp; mobile).
• Launch multi-channel marketing (social media, influencers, partnerships).
• Global challenge event to attract users.

Acceptance Criteria:

• Platform is live and fully functional.
• Marketing campaigns active across social media.
• Influencers and partners actively promoting Walkers Arena.

Evidence of milestone completion:

• Live platform with user engagement metrics.
• Marketing reports (reach, engagement, conversions).
• Partnership announcements.

Timeline

• Platform launch, marketing rollout, global challenge begins. (80 hours)
• Partner campaigns active. (100 hours)

Who is in the project team and what are their roles?

Ivana Zafirovski - Founder of Walkers <span class="mention" data-denotation-char="" data-id="192712" data-index="0" data-value="<member id='79019' communityId='163'>ivanaarch</member>"><span contenteditable="false"><span class="ql-mention-denotation-char"></span><member communityid="163" id="79019">ivanaarch</member></span></span>

Coordinating the team and making sure our community get the best out of the project. Apart from user benefits and coordination of all activities, she is the designer of all social media content. Master degree Architect by proffesion

<https://twitter.com/Ivanaarch>

Ruben Duarte - Responsible Marketing and Parterships <span class="mention" data-denotation-char="" data-id="183901" data-index="1" data-value="<member id='73590' communityId='163'>rubenmfd</member>"><span contenteditable="false"><span class="ql-mention-denotation-char"></span><member communityid="163" id="73590">rubenmfd</member></span></span>

He is passionate about web3, with over 10 years of experience in partnerships, marketing ideas and project management. His experience is related to IT and I have worked in some government and banking companies and important multinationals.

<https://twitter.com/RuduarteD>

Olie Merza - Lead Artist

Olie is a graphic designer and illustrator from the Philippines. He has more than a decade of experience working in the garments industry focusing on printed graphics. His works were featured in various exhibits both in his country and abroad. Olie loves to eat ramen and likes to collect art books.

<https://x.com/OlieMerza>

Karlo Kelecic - Artist

Concept artist/Illustrator. Currently freelancing on projects, worked in startups, founded startups and ran his own agencies. He have experience in art development as a generalist. Focused on digital painting, 2D illustration, Houdini for procedural animation, environments 3D and VFX.

Key skills: Procreate, Photoshop, Houdini, After Effects, Illustrator and Vectonator. Studied applied arts and design, philosophy and art academy in Zagreb. Started to work as junior designer in 2009. Created his own workshops about comic books, concept art and VR.

<https://www.artstation.com/kelecic23/albums/all>

Bojan Mitevski - UX/UI and Motion Graphics <span class="mention" data-denotation-char="" data-id="195713" data-index="6" data-value="<member id='81540' communityId='163'>bojan</member>"><span contenteditable="false"><span class="ql-mention-denotation-char"></span><member communityid="163" id="81540">bojan</member></span></span>

Zealous visual designer who freelances for clients worldwide and specializes in UI/UX, websites, mobile apps, and motion graphics design. He is passionate about working on creative designs, overcoming challenges, and solving real users' problems that help companies scale.

<https://www.bojanmitevski.com/>

Diogo Menezes - 3D Designer

Interior and product designer who worked with some of the best Architecture offices in Portugal with almost 10 years in the business. Currently working with Architects and designers, Menezes uses 3D software to create and develop what was once in the paper, usually working with Archviz and product visualization.

https://twitter.com/__SEZENEM

Please provide a cost breakdown of the proposed work and resources

1.UX/UI design

• New App Screens Design: 50 hours
• New Desktop Screens Design: 100 hours
• Mockup Iterations (based on internal reviews and community feedback): 40 hours
• Total: 190 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

• ADA 20,085 - 7030 USD

2.Backend and blockchain development

• Backend infrastructure is set up (including hosting, database, and APIs) :100 hours
• Database schema is in place for users, challenges, and rewards: 50 hours
• APIs are implemented for user management (authentication, profile creation, wallet connections, and transactions) : 100 hours
• Total: 250 hours

-Software developer average hourly rate - 33$

• ADA 23,571 - 8250$

3.Development Phase: Frontend, iOS, and Android developments

• Basic web frontend with core features (challenge browsing, leaderboards):50 hours
• Integration with backend APIs to handle dynamic data. : 50 hours
• Fully responsive design adaptable to various devices. : 50 hours
• Walkers Arena integrated into the Walkers app (iOS and Android). : 100 hours
• Core mobile app features: challenge participation, step tracking, notifications, and leaderboards. : 200 hours
• Collect user feedback from initial testing to improve user experience. : 50 hours
• Total: 400 hours

-Frontend developer average hourly rate - 32$

-.iOS developer - 50$

-Android developer - 50$

• ADA 56,571 -19800$

4.Development Phase: Challenge Interaction and Gamification Enhancements

• Real-time progress tracking and updates during challenges
• Gamification elements (badges, achievements)
• Social sharing and invite functionalities
• Improved performance and UX enhancements
• Total: 200 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

-Frontend developer average hourly rate - 32$

-.iOS developer - 50$

-Android developer - 50$

-Software developer average hourly rate - 33$

• ADA 24,285 - 8500$

5.Testing Phase: User Testing and Feedback Integration

• Comprehensive user feedback and testing reports
• Refined UI and UX based on user input
• Finalized UI for web and mobile app
• Total: 50 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

-Software developer - 33$

• ADA 5000 - 1750$

6.Final Milestone:Walkers Arena Official Launch and Marketing

• Platform is live and fully functional.
• Marketing campaigns active across social media.
• Influencers and partners promoting Walkers Arena.
• Total: 100 hours

-Marketing manager- 50$

• ADA 14,285 - 5000$

7.Project Management: 12 months x 2500 ADA

• ADA 30,000

7.Marketing: 12 months x 2500 ADA

• ADA 30,000

Grand Total: ADA 189,512

ADA/$0,35 and hourly rates according <https://www.payscale.com/>

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

WalkersCNFT is evolving through active community involvement, where our members help shape the future of the project. We see Walkers expanding to other blockchains, with the main goal of driving mass adoption on Cardano.

We’re focused on providing real value for users while promoting Cardano’s widespread use. That’s why we’ve designed Walkers to be accessible, not just to those familiar with web3, but also to newcomers who may not have any prior experience with crypto. Our app’s user-friendly design helps make this transition smooth and easy for everyone.